Medicine (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HRE413 | ||||||||
Course Name: | Event Management | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi HAVVA PALACI | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi HAVVA PALACI Assoc. Prof. NEZAHAT HANZADE URALMAN |
||||||||
Course Assistants: |
Course Objectives: | The purpose of this course is to provide a conceptual overview and a systematic study of MICE programming, management, marketing, and practical application and fosters professionalism in MICE management, covering the knowledge base, theory, methodologies and ethics. |
Course Content: | Basic terms and concepts in MICE The nature of MICE markets and demand for facilities The impact of MICE on local and national communities Improving the Destination’s image Increase sales, Improve performance Support the Local Community New skills and knowledge, job creation, Infrastructure investment Destination management Local community Association / Exhibitors Convention Bureau/ Destination Management Organization (DMO) Venue and Hotels Travel agency Participants Meetings Incentives Conventions Events/Exhibitions The bidding process Program development and design Negotiating and best deal Work with convention Bureau / PCOs Selection processes; site, venue, accommodations Setting Up Welcome events and ceremony Traffic strategy and solution Effective site management Safety and Risk Management Assessing and Measuring event success Customer satisfaction Client service Vendor relations MICE Markets attractiveness Segmentation, Targeting and Positioning Techniques Basic Marketing Mix theory Basic Marketing Mix theory for MICE industry Consumer Buying Behavior models Marketing channels Marketing Plan Formulation Use of budget preparation Estimating Fixed and variable costs, Cash flow, Sponsorship and subsides Ethical behavior practices in the MICE industry |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Course Introduction EVENT CONCEPT AND TYPES Activity Concept Purpose of the Event Theme of the Event Venue of the Event Target Audience of the Event Financial Status Timing of the Event Event Stakeholders | Reading the chapter of the book on the subject Reading lecture notes |
1) | ||
2) | Event concept, Event important in the classification factors and effectiveness types Factors Influencing Activity Classification Frequency Size Geographical Concentration Subject Originality Planning Status | Reading the chapter of the book on the subject Reading lecture notes |
3) | Recognize Destinations and Facilities | Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
3) | Planning in Event Management –I Planning Concept Main benefits of planning Matters to be considered in creating the proposal for the event Sample event plan preparation event schedule, budget demographic structure of the group dynamics, the client's goals, and the importance of the group's past activities and contribution to planning | Reading the chapter of the book on the subject Reading lecture notes |
4) | Characteristics of Successful Event Planning Strategic Planning in Event Management Post-Event Evaluation; | Reading the chapter of the book on the subject Reading lecture notes |
5) | PLANNING IN EVENT MANAGEMENT –II Event Offer Preparation of the Offer Airlines Companies • Travel Agencies • Catering Companies • Decoration Firms • Florists • Hotels • Printing and Designer Firms • Promotional Material Companies • Restaurants • Special Effects companies | Reading the chapter of the book on the subject Reading lecture notes |
5) | Define Types of Events | Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
6) | Explain Management Process Before Events I | Homework: assigned reading for next class session - Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
6) | Form of Event Proposal Cover Letter* Details / Data • Event Proposal and Framework • Evaluation of the Event Venue * Visual Information • Transportation Requirements * Details / Data • (If there is accommodation) Hotel Information * Details / Data • Daily Programs * Visual Information • Calendar * Details / Data • Cost Table * Details / Data • Detailed Program Contents * Details / Data • Details List of Those Not Included in the Program * Details / Data • Program Options and Program Developers * Visual Information • Company Information * Details / Data • References * Details • Supporting Documentation * Details and Visual Information | Reading the chapter of the book on the subject Reading lecture notes |
7) | MIDTERM EXAM | |
8) | Preparation of details regarding the timetable of the overall program content Control questions and cross-check | Reading the chapter of the book on the subject Reading lecture notes |
8) | Explain Management Process Before Events II | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
9) | Explain Management Process Before Events III | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
10) | Classify Markets of MICE | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
11) | Budgeting MICE | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
12) | Define Ethics in the MICE Industry | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
13) | Industrial trip | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
14) | Review of the Industrial Trip and Course | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
15) | Case presentation Discussion | Homework: assigned reading for next class session - Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall.Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
16) | FINAL EXAM |
Course Notes / Textbooks: | Meetings, Expositions, Events & Conventions: An Introduction to the Industry by Fenich Ph.D., George G. (2011) Paperback Pearson |
References: | • Fenich, G. (2015). Meetings, Expositions, Events, and Conventions: An introduction to the industry. New Jersey: Pearson Prentice Hall. • Kilkenny, Shannon (2013) The Complete Guide to Successful Event Planning, Atlantic Pub. Group |
Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
|||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Program Outcomes | |||||||||||||||
1) Describe the basic structure, development and normal mechanisms of the human in terms of molecules, cells, tissues, organs and systems | |||||||||||||||
2) Investigates the abnormal structures and mechanisms in the human body, explains with the information depending on high quality scientific research, evaluates the reason of the diseases regarding in the interaction of the individual with his environment | |||||||||||||||
3) Gain knowledge about basic and clinical medicine | |||||||||||||||
4) Apply the knowledge, skills and attitudes required by the patient management in accordance with the modern medical concept. | |||||||||||||||
5) Apply basic medical procedures necessary for diagnosis and treatment of diseases | |||||||||||||||
6) Perform first level treatment for common diseases in the community based on scientific data and by using highly effective methods | |||||||||||||||
7) Treat patients in emergency situations and transport the patient when needed | |||||||||||||||
8) Perform preventive medicine and forensic medicine applications | |||||||||||||||
9) Evaluate the effects of environmental factors on human health | |||||||||||||||
10) Gain knowledge about the structure and functioning of the National Health System | |||||||||||||||
11) Advocate for the health promotion, and development of health care services for the benefits of the individuals in the community | |||||||||||||||
12) Define legal responsibilities and ethical principles | |||||||||||||||
13) Act in accordance with professional values, ethical principles and legal regulations | |||||||||||||||
14) Take responsibility for lifelong learning and personal assessment | |||||||||||||||
15) Organize and attend to scientific meetings and conduct scientific projects | |||||||||||||||
16) Know at least one common foreign language sufficient to keep up with current medical literature and communicate with peers; and use statistics and computer programmes to evaluate scientific studies |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Describe the basic structure, development and normal mechanisms of the human in terms of molecules, cells, tissues, organs and systems | |
2) | Investigates the abnormal structures and mechanisms in the human body, explains with the information depending on high quality scientific research, evaluates the reason of the diseases regarding in the interaction of the individual with his environment | |
3) | Gain knowledge about basic and clinical medicine | |
4) | Apply the knowledge, skills and attitudes required by the patient management in accordance with the modern medical concept. | |
5) | Apply basic medical procedures necessary for diagnosis and treatment of diseases | |
6) | Perform first level treatment for common diseases in the community based on scientific data and by using highly effective methods | |
7) | Treat patients in emergency situations and transport the patient when needed | |
8) | Perform preventive medicine and forensic medicine applications | |
9) | Evaluate the effects of environmental factors on human health | |
10) | Gain knowledge about the structure and functioning of the National Health System | |
11) | Advocate for the health promotion, and development of health care services for the benefits of the individuals in the community | |
12) | Define legal responsibilities and ethical principles | |
13) | Act in accordance with professional values, ethical principles and legal regulations | |
14) | Take responsibility for lifelong learning and personal assessment | |
15) | Organize and attend to scientific meetings and conduct scientific projects | |
16) | Know at least one common foreign language sufficient to keep up with current medical literature and communicate with peers; and use statistics and computer programmes to evaluate scientific studies |
Lesson | |
Reading | |
Homework | |
Social Activities |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Presentation | |
Peer Review |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 44 |