| Week |
Subject |
Related Preparation |
| 1) |
Development of Pr in history |
none |
| 2) |
The development of Pr: Social, political, economic and cultural factors in PR development. |
none |
| 3) |
• Internalizing the concept of civil society
• Understanding the development of the concept of civil society in the historical process
• Evaluation of the perception of civil society in the world
• Evaluation of the perception of civil society in Turkey
• Evaluation of the relationship between civil society and organization |
Sivil Toplum Örgütlerinde Halkla İlişkiler
Ayhan Biber
2003, Nobel yayın dağıtım
9789755918846
|
| 4) |
Evaluation of criteria for non-profit organizations
• Defining competition for non-profit organizations.
• Political problems of non-profit organizations in strategy development
• Management weakness problem in non-profit organizations
• Explaining service quality dimensions in non-profit organizations.
• Explain the measurement of service quality in non-profit organizations. |
no data |
| 5) |
Explaining the need for marketing in non-governmental organizations.
• Characteristics of non-governmental organizations marketing
• Determining marketing targets in non-governmental organizations
• Market analysis and evaluation of environmental conditions in non-governmental organizations
• Evaluation of product and service mix in non-governmental organizations
• Describing the process of implementing the marketing strategy of non-governmental organizations
• Explaining the process of evaluation of marketing studies in non-governmental organizations. |
no data |
| 6) |
MİDTERM |
Sivil Toplum Örgütlerinde Halkla İlişkiler
Ayhan Biber
2003, Nobel yayın dağıtım
9789755918846
|
| 7) |
• Explain the changing meanings of the concept of civil society in the historical development process.
• Tell us in which financial and administrative diversity we see non-profit organizations.
• Explain the importance of volunteering for non-profit organizations.
• Explain what kind of goals and characteristics of non-governmental organizations have.
• Explain how an organization's non-credit card implies financial functioning. |
NO DATA |
| 8) |
Explaining the concept of volunteering
• Explanation of volunteering psychology
• Explaining the subject of volunteer management
• Planning, implementation and evaluation of communication with volunteers
• To explain the importance of volunteers for the communication of non-governmental organizations with the public. |
NO DATA |
| 9) |
Explaining participatory and non-participatory communication in non-governmental organizations
• Internal communication channels in non-governmental organizations
• Explaining personal communication activities in non-governmental organizations
• Explaining the contribution of establishing semester work plans in non-governmental organizations to communication.
• Explain the use of new communication technologies in the internal communication of non-governmental organizations. |
NO DATA |
| 10) |
• Explaining the concept of membership
• Explanation of communication methods with members in non-governmental organizations
• Explanation of membership planning
• Planning, implementation and evaluation of communication with members
• Explain the importance of the members for the communication of non-governmental organizations with the public. |
NO DATA |
| 11) |
Explaining the ways of fundraising for non-governmental organizations
• Planning the communication of non-governmental organizations with sponsors and supporters
• Explaining the expectations of sponsors and supporters from non-governmental organizations |
NO DATA |
| 12) |
373/5000
• Defining public relations goals in non-governmental organizations.
• To understand the public relations methods applied in non-governmental organizations.
• Explain the importance of non-governmental organizations developing a public relations strategy.
• Describing the organization and job definitions within the scope of public relations studies in non-governmental organizations. |
NO DATA |
| 13) |
Explaining the campaign planning process in non-governmental organizations.
• Explaining the process of preparing an action plan
• Explanation of the idea generation phase
• Explaining PEST, SWOT and BOSS analysis |
NO DATA |
| 14) |
• Monitoring and promotion as part of the campaign action plan
• Archiving and promotion as part of the campaign action plan
• Explain the use of social media as part of the campaign action plan. |
NO DATA |
| 15) |
• Examining the works of non-governmental organizations in the world
• Evaluation of the work of non-governmental organizations in the world
• Investigation of civil society organizations working in Turkey Dunn
• Evaluation of non-governmental organizations working in Turkey Dunn |
NO DATA |
| 16) |
FİNAL EXAM |
Sivil Toplum Örgütlerinde Halkla İlişkiler
Ayhan Biber
2003, Nobel yayın dağıtım
9789755918846
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models |
|
| 2) |
Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions |
|
| 3) |
Recognize the importance of technological development, especially in information technologies, and utilize them in business administration |
|
| 4) |
Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking |
|
| 5) |
Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures |
|
| 6) |
Fulfill their responsibility in teamwork and projects in businesses, and act as a leader |
|
| 7) |
Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration |
|
| 8) |
Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings |
|
| 9) |
Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society |
|
| 10) |
Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration |
|
ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
