| Week |
Subject |
Related Preparation |
| 1) |
• Defining the concept of creativity.
• Disclosure of scientific research on creativity.
• To explain the components of creativity in order.
• Describe the stages of creativity in order.
• Explain the basics of the creative process. |
Repetition of the stated issues.
Reading the topics of the next lesson. |
| 2) |
• Explaining the concept of creative personality.
• Understanding general misconceptions about creativity.
• Listing the conditions of successful advertisement by listing.
• Defining the concept of creative advertising.
• Explanation of the basic features of creative advertising. |
Repetition of the stated issues.
Reading the topics of the next lesson. |
| 3) |
• To explain the creative strategies used in advertising.
• Matching creative strategies to existing ads.
• To explain the tactics used in the implementation of creative strategies by listing.
• Matching the tactics used in the implementation of creative strategies to existing advertisements. |
Repetition of the stated issues.
Reading the topics of the next lesson.
Homework: Preparation of one for each advertisement for each strategy that have been explained in the class and presentation on next class session. |
| 4) |
• Explanation of the concept of creative idea.
• Explaining the birth of the creative idea and listing its stages.
• Explaining the analysis phase.
• Disclosure of the incubation phase.
• Explain the phase of finding the idea.
• Disclosure of the evaluation phase.
• Explaining the application phase. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 5) |
• Explaining brainstorming technique.
• Explanation of qualification sorting technique.
• Explaining the synectic technique.
• Explaining the role-playing technique.
• Explanation of feature listing technique.
• Explaining morphological synthesis technique. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 6) |
• Explanation of the problem identification phase.
• Explanation of the perception of the problem.
• Explain the stage of facing the problem.
• To explain the incubation and enlightenment stages.
• To explain the steps of creating and applying concepts.
• Explaining the stages of displaying and evaluating the results. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 7) |
• Defining the concept of metaphor.
• Explaining the concept of metaphor in advertising.
• Explaining the use of verbal metaphor and advertisement.
• Explaining the use of visual metaphor and advertisement.
• Explaining the types of visual metaphors in order. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 8) |
• Sorting print media.
• Describing the printed media that are mass media.
• Announcement of ad writing for newspapers and magazines.
• To explain the concept of title with examples.
• Promise-benefit title; detailing news headline and curious headline types.
• The title that appeals to a specific audience; Explanation of the imperative title and question title topics with examples.
• Comparative title; challenging title; Explanation of the topics of the invitation with examples. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 9) |
• Announcement of ad writing for newspapers and magazines.
• To explain the concept of title with examples.
• Promise-benefit title; detailing news headline and curious headline types. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 10) |
• Explaining the concept of subtitle.
• Defining the concept of the main text.
• Explaining the direct sales approach and indirect sales approach in the main text.
• To explain the concepts of closing and slogan.
• Addressing the writing of ad text for letters and brochures and catalogs, other printed media.
• Explanation and discussion of the copywriting project to be completed and presented at the end of the semester. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 11) |
• Identification of copywriting for broadcast channels.
• Announcement of the types of television commercials (immobile-moving-tape).
• Explanation of TV commercial production formats.
• Don't show; case study and problem solving; Server; constantly used player; testimony; story; Identification of musical formats.
• Addressing the television advertising scenario and writing stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 12) |
• Explaining the concept of story board with examples.
• Defining the gravity scale.
• Basic gravity scales and their properties.
• Explanation of camera viewpoint.
• Listing the points to be considered when writing a TV advertisement. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 13) |
• Identification of advertising for radio.
• Basic formats used when writing radio ads.
• Describe and describe the creative approaches used when writing radio ads.
• Examining and evaluating sample radio ads. |
Repetition of the stated issues.
Read the topics of the next lesson. |
| 14) |
• Identification of digital media.
• Disclosure of the place of digital media in marketing communications.
• Sorting the components of digital media.
• Defining the concept of digital media writing.
• Explanation of the points to be considered when writing for digital media. |
Repetition of the stated issues.
Completion of preparations for the project to be presented at the end of the semester. |
| 15) |
Final exam |
Final Exam |
| 16) |
End of semester |
End of semester |
| |
Program Outcomes |
Level of Contribution |
| 1) |
Ability to think creatively and innovatively in industrial design discipline. |
|
| 2) |
Ability to master professional material and production technologies and follow up developments and to effectively apply acquired knowledge in the projects |
|
| 3) |
Ability to reflect cultural values to professional approaches |
|
| 4) |
Ability to reach to original design solutions through critical approach to complex design problems and also foresee potential user needs. |
|
| 5) |
Having the knowledge and ability to effectively use two and three dimensional design tools and technologies in industrial design |
|
| 6) |
Ability to participate in teamwork in companies and to effectively participate in industrial design project management |
|
| 7) |
Ability to have professional and ethical sense of responsibility |
|
| 8) |
To work independently, to take responsiblity and to develop designerly sensitivities towards global problems |
|
ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
