Banking and Insurance
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

GST417

Course Name:

Restaurant Management out of Home Consumption and Franchising System

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. İLKAY GÖK

Course Lecturer(s):

Öğr.Gör. CENK ATALAY

Course Assistants:

Course Objective and Content

Course Objectives:

Starting from the most basic in restaurant management and franchising in the non-home consumption sector, analysis of all the processes related to the expansion of the existing service area, analysis of the sector examples, basic principles to be considered in professional restaurant management, creation of franchising infrastructure and franchising contract design are aimed to be understood in detail .

Course Content:

Syllabus
Food and beverage industry overview
• Introduction to restaurant business
• Establishment site selection, brand creation and development
• Decoration and planning
• Business manager and organizational structure
• Financial management, menu planning and cost control
• Midterm exam
• Service management and quality customer satisfaction
• Investment decision and concept in franchising enterprises
• Location property selection, financial planning, settlement and architecture
• Machine equipment selection and menu
Purchasing supply chain and human resources
• Marketing and operational process

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Development of the food and beverage industry The reasons that developed the sector Industry features Food and beverage businesses and their types
2) Restaurant concept The development of restaurants The development, features and classification of restaurant management Current laws and practices in the opening process of restaurant businesses
3) Kitchen planning Interior design Materials used in the service
4) Budgeting Functions and structure of the menu menu Menu types The importance of menu planning Design of the menu card Cost control process in food and beverage companies
5) Definition and importance of the service Service personnel Service stages Quality and service quality concepts Service quality measurement Customer happiness
6) Factors causing the decision of franchising Budget and concept for the business
7) Real estate and location selection Investment budget Cash flow Food and beverage purchases Machinery and equipment supply Recruitment and staff training
8) Salon, bar and kitchen equipment selection Personnel materials and equipment Menu planning and Tasting Menu design Pricing
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Distribution of the course syllabus at the beginning of the course, • To explain the content of the course to the students, • Meet • Sharing the expectations, • Distribution of homework topics and selection by students	No data
2)	• Development of the food and beverage industry • The reasons that developed the sector • Features of the sector • Food and beverage businesses and their types	repetition of the lesson
3)	• Restaurant concept • The development of restaurants • Development, features and classification of Restoren business • Current laws and practices in the opening process of restaurant businesses	repetition of the lesson and research topic: Turkey is first established restaurants
4)	• The importance and stages of establishment location selection in restaurant enterprises • Brand, branding and branding activities	repetition of the lesson
5)	• Kitchen planning • Interior design • Materials used in the service	repetition of the lesson
6)	• Manager concept • Types of managers • The qualifications required by the manager • Organizing • Finding staff • Staff selection and job placement • Personnel qualifications • Orientation	Question-answer
7)	• Basic concepts of finance • Basabas and profitability analysis • Budgeting Functions and structure of the menu • Menu types • The importance of menu planning • Design of the menu card • Cost control process in food and beverage companies	repetition of the lesson
8)	Midterm Exam	No data
9)	• Description and importance of the service • Service personnel • Service stages • Quality and service quality concepts • Service quality measurement • Customer happiness	No data
10)	• Factors causing franchising decision • Budget and concept allocated for the enterprise	Learning franchise conditions of 5 brands known in the market
11)	Common factors • Real estate selection • Location selection • Investment budget • Cash flow • Design and implementation	No data
12)	• Living room, bar and kitchen equipment selection • Software and hardware • Personnel materials and equipment • Menu planning • Tasting • Pricing • Menu design	Question-answer
13)	• Win while buying • Food and beverage purchases • Machinery and equipment supply • recruitment • Staff education	No data
14)	• Sales increase and development • Advertisement • Foundation phase • Analysis and reporting	Preparation for the finals
15)	Subject Repetition	No data
16)	Final Exam	No data

Sources

Course Notes / Textbooks:	Restoran Açmak İstiyorum , 2010 ,Necdet Koç Profesyonel Restoran Yönetimi ,2010 , Mehmet Sarıışık, Şenol Çavuş , Kurtuluş Karamustafa
References:	Food Around The World, Margaret McWilliams, 2003,Pearson Practical Cookery 11.th edition, John Campbell, David Foskett, Victor Ceserani, 2008, Hodder Education

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6	7	8
Program Outcomes
1) explain the essential body of knowledge in the area of banking and insurance, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models.
2) employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.
3) recognize and assess legal environment in banking and insurance industries
4) explain ongoing operational and managerial methods in banking and insurance industries
5) discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures.
6) develop the capacity to assess current global economic issues.
7) translate and explain the content of the documents written in English related to the field
8) express he role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management
9) identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	explain the essential body of knowledge in the area of banking and insurance, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models.
2)	employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.
3)	recognize and assess legal environment in banking and insurance industries
4)	explain ongoing operational and managerial methods in banking and insurance industries
5)	discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures.
6)	develop the capacity to assess current global economic issues.
7)	translate and explain the content of the documents written in English related to the field
8)	express he role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management
9)	identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.

Learning Activity and Teaching Methods

Lesson
Reading
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Midterms	1	1
Final	1	1
Total Workload		50