| Week |
Subject |
Related Preparation |
| 1) |
• Describe the program
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• The concept of health communication is given in the topics to be discussed. |
| 2) |
Introduction to Health Communication |
Communication, communication process, basic items, definition of health concept, health resources and risks, development of health, concept of health communication
Homework. Patch Adams will be followed. |
| 3) |
Development of Health Communication Concept |
Development of health communication concept, history, disciplines affecting health communication, definition of health communication and limits of health communication field and health communication levels. |
| 4) |
Health Communication Levels (Self-communication) |
Self-awareness, awareness, the theory of needs, learned helplessness
Think, match, share: questions and comments on the direction of film communication
Team work: Notification of teams being created and the hospitals to be compared. Begin following Facebook and twitter sharing.
Homework: İnside Out animation film to be watched |
| 5) |
Health Communication Levels (Level of interpersonal communication) |
Interpersonal communication, interpersonal health communication approach and models health personel patient relations message production, verbal, nonverbal communication, listening skills, empathy, personal role, communication barriers.
Think, match, share: related to animated film |
| 6) |
Health Communication Levels (Group communication level and Mass Communication) |
Group communication, organizational communication, corporate importance and functions of communication
Mass communication and scientific field information, health information control and media, effects on globalization and public health information, health literacy and media
Think, match, share: questions and comments about media societies |
| 7) |
Midterm exam |
|
| 8) |
Behavioral change in the field of health, Health Behavior Theories |
The formation of health-related behavior,
Explanatory Theories
The Causeful Action Theory
Action based on the cause
Planned Behavior Theory
Theory of Change
Health Belief Model
Consumer information processing model
The theory of diffusion of innovations |
| 9) |
Health Communication Program Development, Health Communication Campaigns |
History of health communication campaigns
General information on health communication campaigns
Health Communication Planning Before Campaign Process
Planning / Start-up phase
Communication Plan |
| 10) |
Health Communication Program Development, Health Communication Campaigns,
Target group |
Target Audience Concept
Determining the Target Audience
Target audience in health communication
Target audience separation in health communication campaigns
Public Relations Studies and advocacy from health communication methods |
| 11) |
Health Communication Program Development (Implementation - design phase) |
What can be done with health communication campaign, planning, precede-proceed progress, need-based planning, development of communication strategies, determination of goals |
| 12) |
Health Communication Program Development (impact assessment) |
Assessment stage, valuation methodology and theory-oriented, cooperation and the sharing of findings, generalizations about health communication campaigns, examples from Turkey and world health communication campaigns |
| 13) |
TEAM PRACTICE PROJECT PROPOSAL |
|
| 14) |
TEAM PRACTICE PROJECT PROPOSAL |
|
| 15) |
final exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Graduates have the knowledge of attaining scientific knowledge in the field, monitoring, evaluating and applying current literature. |
|
| 2) |
Graduates provide preventive health education for individual, family and community by using the information obtained in health field. |
|
| 3) |
Graduates take responsibility as individuals and team members to solve complex and unforeseen problems encountered in the field of practice. |
|
| 5) |
Graduates evaluates advanced knowledge and skills in the field of health with a critical approach. |
|
| 6) |
Graduates transfer information and solution proposal for problems to people and institutions concerned about health field in written and verbally; listen to the thoughts, expectations and expectations of the people and institutions concerned. |
|
| 7) |
Graduates become a role model for colleagues and society through Professional identity. |
|
| 8) |
Graduates are competent enough to understand the anatomy, physiological functions and behavior of healthy individuals and/or the patients; it is empowering to understand the relationship between the individual's health and the physical and social environment. |
|
| 9) |
As an individual, he acts in accordance with laws, regulations, legislation and professional codes of ethics regarding his duties, rights and responsibilities. |
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| 10) |
Cooperate with persons from related disciplines and act in accordance with social, scientific, cultural and ethical values at the stages of data collection, interpretation, application and announcement of results related to the health field. |
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ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
