FNCE404 Behavioral FinanceIstanbul Okan UniversityDegree Programs Tourism and Hotel Management (English)General Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Tourism and Hotel Management (English)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: FNCE404
Course Name: Behavioral Finance
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: EN
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Department Elective
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. GÖKÇE TUNÇ
Course Lecturer(s):
Course Assistants:

Course Objective and Content

Course Objectives: The objective of this course is to introduce the topics of efficient market hypothesis; long-term returns; random walk; prospect theory; psychological evidence into financial decisions; rationality concept; mispricing; bubbles; inefficient markets; financial market anomalies and theories; investor psychology; risk aversion; market crashes; agency problem; market overreaction.
Course Content: At the end of this course the students will be able to;
• Identify basic concepts in behavioral finance.
• Recognize the behavioral characteristics in financial decision-making.
• Identify decision rules affecting investment behavior

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) • explain major concepts and issues in behavioral finance
2) • discuss how to apply these concepts in financial decision-making.
3) • describe how behavioral characteristics of individuals or firms affect their investment decisions
2 - Skills
Cognitive - Practical
1) • analyze the influence of investor psychology on risk tolerance
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) • Describe the course. • Welcome and course introduction • Define behavioral finance • Compare behavioral and traditional approaches to finance • Explain syllabus • What is behavioral finance? none
2) • Discuss and explain earlier theories like modern portfolio theory, capital asset pricing model, arbitrage pricing theory, the random walk hypothesis, efficient market hypothesis in finance • Explain expected utility theory • Criticize efficient market hypothesis • Modern Portfolio Theory • Capital Asset Pricing Model • Arbitrage Pricing Theory • The Random Walk Hypothesis • Efficient Market Hypothesis Review the syllabus. Read, in Forbes, chapter 1, p.1-14.

Sources

Course Notes / Textbooks: Behavioral Finance
William Forbes, Wiley, 2010
ISBN-13: 978-0-470-02804-9
References: Behavioral Finance
William Forbes, Wiley, 2010
ISBN-13: 978-0-470-02804-9

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

Program Outcomes
1) Learning the facts, concepts and principles related to tourism and hotel management
2) Having a theoretical and practical knowledge at the basic level related to the field
3) To be able to make analytical evaluations for tourism and travel sector
4) Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment
5) To be able to work efficiently in the tourism sector
6) Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide
7) Organizing, coordinating and developing departments in accommodation organizations
8) To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies
9) Demonstrating the ability to apply professional working techniques in food and beverage establishments

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Learning the facts, concepts and principles related to tourism and hotel management
2) Having a theoretical and practical knowledge at the basic level related to the field
3) To be able to make analytical evaluations for tourism and travel sector
4) Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment
5) To be able to work efficiently in the tourism sector
6) Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide
7) Organizing, coordinating and developing departments in accommodation organizations
8) To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies
9) Demonstrating the ability to apply professional working techniques in food and beverage establishments

Learning Activity and Teaching Methods

Peer Review
Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson

Assessment & Grading Methods and Criteria

Oral Examination
Homework
Application
Observation
Individual Project
Group project

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 16 48
Study Hours Out of Class 16 64
Project 1 12
Quizzes 4 8
Midterms 1 15
Final 1 22
Total Workload 169