Medicine
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

ISLT320

Course Name:

Idea Generation

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SİBEL ÖZDEMİR

Course Lecturer(s):

Ar.Gör. ATEŞ EROL
Dr.Öğr.Üyesi SİBEL ÖZDEMİR

Course Assistants:

Course Objective and Content

Course Objectives:	Early stage entrepreneurial activities; creativity; design thinking; innovation management; stand-up phase; value creation; defining the business idea; business idea generation process; presentation of the business idea; customer appreciation and willingness to pay; technical and procedural feasibility
Course Content:	Early stage entrepreneurial activities; creativity; design thinking; innovation management; stand-up phase; value creation; defining the business idea; business idea generation process; presentation of the business idea; customer appreciation and willingness to pay; technical and procedural feasibility.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Explain techniques related to creativity process, idea generation and process of new venture development
2 - Skills
Cognitive - Practical
1) • Analyze commercial opportunities of creative ideas
2) • Identify and discuss how to propose and present the venture idea
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Describe the course • Explain expectations • Illustrate how to prepare Idea Generation project • Decide the project groups
2)	• Explain the notion of creativity • Discuss Innovation vs. creativity • Describe differences between innovation, invention and creativity • Explain global change, competition and technological improvements	Review the Syllabus. Log onto the student system to get familiarized with the course content and materials
3)	• Define the process of creativity • List factors preventing and enhancing creativity thinking and their relation to ethics • Define creative business ideas • Identify individual creativity and group creativity	Homework: If you had a billion dollars, what would you do?
4)	• Explain and list creative thinking methods • Illustrate differences of methods • Valuing diversity in thinking • Recognize opportunities for the generation of various types of venture ideas by using these methods	Individual study: Internet research. Find creative ideas samples.
5)	• Explain critical thinking • Describe how to implement critical thinking approcahes • Identify critical thinking approaches for new ventures
6)	• Explain Idea-collection processes and methods • Identify advantages and disadvantages of collection methods • Describe the important factors that effect idea collection methods
7)	• MIDTERM • Explain Eight-Dimensional (8D) Approach to Ideation
8)	• Explain evaluation of new venture opportunities • Define Timmon’s Model • Explain how to make effective elevator pitches?
9)	• Identify how to test demand creation of business ideas • Explain the importance of selecting an appropriate business models to successfully commercialize innovations • Describe principle of commercialization process
10)	• Explain idea generation management • Describe how to promote an “ideas generating” culture
11)	• Explain intellectual property • Describe national and international intellectual property rights • Identify intellectual property rights through registration • Explain intellectual property rights through inherent • Describe licensing
12)	• Explain co-creation theory • Describe motivation factors of co-creation with stakeholders • Identify thingking outside the organizational box • Illustrate DART model
13)	• Business plan presentations
14)	• Business plan presentations
15)	final exam

Sources

Course Notes / Textbooks:	Steve Blank and Bob Dorf. The Startup’s Owner Manual. The Step-by-Step Guide for Building a Great Company, K&S Ranch, Inc. Publishers, 2012. Alexander Osterwald and Yves Pigneur. Business Model Generation. John Wiley & Sons, Inc., 2010.
References:	Ries, E. (2011) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses, Portfolio Penguin. ISBN-10: 0670921602 ISBN-13: 978-0670921607.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) Describe the basic structure, development and normal mechanisms of the human in terms of molecules, cells, tissues, organs and systems
2) Investigates the abnormal structures and mechanisms in the human body, explains with the information depending on high quality scientific research, evaluates the reason of the diseases regarding in the interaction of the individual with his environment
3) Gain knowledge about basic and clinical medicine
4) Apply the knowledge, skills and attitudes required by the patient management in accordance with the modern medical concept.
5) Apply basic medical procedures necessary for diagnosis and treatment of diseases
6) Perform first level treatment for common diseases in the community based on scientific data and by using highly effective methods
7) Treat patients in emergency situations and transport the patient when needed
8) Perform preventive medicine and forensic medicine applications
9) Evaluate the effects of environmental factors on human health
10) Gain knowledge about the structure and functioning of the National Health System
11) Advocate for the health promotion, and development of health care services for the benefits of the individuals in the community
12) Define legal responsibilities and ethical principles
13) Act in accordance with professional values, ethical principles and legal regulations
14) Take responsibility for lifelong learning and personal assessment
15) Organize and attend to scientific meetings and conduct scientific projects
16) Know at least one common foreign language sufficient to keep up with current medical literature and communicate with peers; and use statistics and computer programmes to evaluate scientific studies

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Describe the basic structure, development and normal mechanisms of the human in terms of molecules, cells, tissues, organs and systems
2)	Investigates the abnormal structures and mechanisms in the human body, explains with the information depending on high quality scientific research, evaluates the reason of the diseases regarding in the interaction of the individual with his environment
3)	Gain knowledge about basic and clinical medicine
4)	Apply the knowledge, skills and attitudes required by the patient management in accordance with the modern medical concept.
5)	Apply basic medical procedures necessary for diagnosis and treatment of diseases
6)	Perform first level treatment for common diseases in the community based on scientific data and by using highly effective methods
7)	Treat patients in emergency situations and transport the patient when needed
8)	Perform preventive medicine and forensic medicine applications
9)	Evaluate the effects of environmental factors on human health
10)	Gain knowledge about the structure and functioning of the National Health System
11)	Advocate for the health promotion, and development of health care services for the benefits of the individuals in the community
12)	Define legal responsibilities and ethical principles
13)	Act in accordance with professional values, ethical principles and legal regulations
14)	Take responsibility for lifelong learning and personal assessment
15)	Organize and attend to scientific meetings and conduct scientific projects
16)	Know at least one common foreign language sufficient to keep up with current medical literature and communicate with peers; and use statistics and computer programmes to evaluate scientific studies

Learning Activity and Teaching Methods

Field Study
Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Group study and homework
Reading
Homework
Problem Solving
Project preparation
Report Writing
Q&A / Discussion
Application (Modelling, Design, Model, Simulation, Experiment etc.)

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Application
Observation
Individual Project
Group project
Presentation
Reporting
Peer Review
Bilgisayar Destekli Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 15
Presentation	1	% 25
Midterms	1	% 20
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	57
Presentations / Seminar	14	42
Midterms	1	7
Final	1	14
Total Workload		162