Banking and Insurance
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

ITRD308

Course Name:

E-Commerce

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi ESRA OVALI

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

Being a knowledgeable and conscious part of a rising trade environment in a
world of increasing international competition, keeping up with global trade,
understanding the system, understanding all stakeholders of this systematic,
approaches and applications of e-commerce procedures will be emphasized.

Course Content:

1. Introduction to e-commerce
2. Business models and strategies in e-commerce
3. 3Digital marketing in e-commerce
4. Website development in e-commerce
5. Payment systems and security in e-commerce
6. Logistics and supply chain management in e-commerce
7. Mobile Commerce and Multi-Channel Strategies
8. Data analytics in e-commerce
9. Artificial intelligence in e-commerce
10. Legal and ethical issues in e-commerce
11. Project development and implementation in e-commerce
12. Management in e-commerce companies
13. E-Export – Dropshipping
14. E-commerce and State

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
1) 1. To understand the basic concepts of e-commerce.; 2 To understand the economic dimension of e-commerce.; 3 To understand the relationship between e-commerce and marketing.; 4 To understand the marketing process in an e-commerce environment.; 5 To understand the necessary information about secure shopping in an e-commerce environment.; 6 To understand e-sales planning.; 7 To understand e-commerce approaches.; 8 To understand the problems of e-sales management and develop solutions.; 9 To plan e-commerce activities.; 10 To carry out e-commerce activities.;
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduction to e-commerce
2)	Business models and strategies in e-commerce
3)	Digital marketing
4)	Web site development
4)	Web site development
5)	E-commerce payment systems and security
6)	Logistics and supply chain management in e-commerce
7)	Mobile Commerce and Multi-Channel Strategies
8)	Data Analytics
9)	Artificial intelligence in e-commerce
10)	Legal and ethical issues in e-commerce
10)	Legal and ethical issues in e-commerce
11)	Project development and implementation in e-commerce
12)	Management in e-commerce companies
13)	E-Export – Dropshipping
14)	E-commerce and State Aids

Sources

Course Notes / Textbooks:
References:	Digital Marketing Strategy, Execution and Implementation, Dave Chaffey, Fiona Ellis, Sekin Publications October 2018

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) explain the essential body of knowledge in the area of banking and insurance, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models.
2) employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.
3) recognize and assess legal environment in banking and insurance industries
4) explain ongoing operational and managerial methods in banking and insurance industries
5) discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures.
6) develop the capacity to assess current global economic issues.
7) translate and explain the content of the documents written in English related to the field
8) express he role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management
9) identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	explain the essential body of knowledge in the area of banking and insurance, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models.
2)	employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.
3)	recognize and assess legal environment in banking and insurance industries
4)	explain ongoing operational and managerial methods in banking and insurance industries
5)	discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures.
6)	develop the capacity to assess current global economic issues.
7)	translate and explain the content of the documents written in English related to the field
8)	express he role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management
9)	identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading
Homework
Project preparation
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Individual Project
Group project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Quizzes	1	% 20
Project	1	% 10
Midterms	2	% 15
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	8	8	64
Presentations / Seminar	5	5	25
Project	4	10	40
Quizzes	1	1	1
Midterms	1	1	1
Final	1	1	1
Total Workload			174