Pharmacy
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE456

Course Name:

Advertising and Art Interaction

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

University Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is; to evaluate how artistic trends are used in advertising. To learn art movements. To show examples of art movements in advertising field products. To produce by being influenced by art movements in advertising field products.
Course Content:	Art movements and Advertising Aesthetic reflections of different art forms and movements in advertisement Describe advertising in the context of art To analyze the reflection of art movements in advertising

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Literary texts and advertising; relation of fine arts and advertising; visual art works and advertising; usage of mythological factor in advertising; relation of advertising and performance arts; relation of advertising and cinema; advertising and music; digital art and advertising.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Renaissance and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
2)	Gothic and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
3)	Classicism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
4)	Mannerism and examples used in examples	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
5)	Baroque and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
6)	Romanticism and examples used in advetising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
7)	MIDTERM EXAM	Karabacak, Z. İ. (2013). Reklam ve sanat ilişkisi. Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi, 3(1), 64-76.
8)	Realism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
9)	Expressionism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
10)	Cubism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
11)	Futurism and examples used in advertising	Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
12)	Dadaism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
13)	Surrealism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
14)	Impressionism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.
15)	Minimalism and examples used in advertising	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
16)	FINAL EXAM	Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.

Sources

Course Notes / Textbooks:	Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006. Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009.
References:	Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık.

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Uses the knowledge and skills acquired by completing the pharmacy undergraduate program in all areas of practice in accordance with current laws and regulations, professional core values and deontological principles.
2) It combines the concepts and applications of basic science, medicine and health sciences with the pharmacy profession and related practices and uses them in the field of pharmacy.
3) Has strong communication and works together with national and international legal authorities, professional organizations, the pharmaceutical industry and other stakeholders on issues related to health in order to protect and improve the quality of life of society.
4) Has knowledge and application skills in the design and development of new drug molecules, basic principles, chemical structures of drug active ingredients, synthesis and analysis, mechanisms of action, structure-activity relationships, therapeutic dose determination, toxicological, pharmacokinetic, pharmacodynamic properties and side effects.
5) Knows the classification of natural products that can be drug raw materials and the isolation, purification, structure determination, analysis, pharmacological and toxicological effects of active compounds based on these sources.
6) Has knowledge and application skills in pre-formulation, formulation, laboratory, pilot and industrial scale production, quality assurance, stability, storage, bioavailability, bioequivalence, licensing processes and patent studies of natural, synthetic and biological pharmaceutical, biotechnological, nanotechnological, cosmetic, phytotherapeutic, radiopharmaceutical products. Has knowledge in the classification, areas of use and legal regulations of medical devices.
7) Has sufficient knowledge about the preparation of magistral drugs, the use and legislation of all original or generic preparations and medical products.
8) Has theoretical knowledge and application skills in basic instrumental and advanced analytical methods for pharmacy education, qualitative and quantitative analysis, analytical method development and validation. Performs qualitative and quantitative analyses on synthetic and natural drugs and biological materials, and evaluates the results.
9) Knows the biopharmaceutical and pharmacokinetic properties, pharmacodynamic and toxicological effects of drugs. Has knowledge about drug interactions and incompatibilities, monitoring and prevention of adverse drug reactions, and drug use in risk groups.
10) Has knowledge and application skills in patient-centered and pharmaceutical care, clinical pharmacy, pharmacotherapy, pharmacovigilance and phytotherapy within the framework of rational drug use.
11) Provides education, information and consultancy services in the field of pharmacy to patients and their relatives, colleagues, other healthcare personnel, relevant units in institutions and the community with effective communication skills using current and evidence-based data and information sources. Takes responsibility and duties in clinical and non-interventional research.
12) Has knowledge of community and hospital pharmacy management, health policies and health economics, reimbursement, ethics, personalized drugs and bioinformatics.
13) Follows national/international historical and current developments in the field of pharmacy using technological tools, pharmacopoeias, databases and information sources, evaluates scientific and evidence-based data. Embraces lifelong learning. Has foreign language skills to follow developments related to the profession.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Uses the knowledge and skills acquired by completing the pharmacy undergraduate program in all areas of practice in accordance with current laws and regulations, professional core values and deontological principles.
2)	It combines the concepts and applications of basic science, medicine and health sciences with the pharmacy profession and related practices and uses them in the field of pharmacy.
3)	Has strong communication and works together with national and international legal authorities, professional organizations, the pharmaceutical industry and other stakeholders on issues related to health in order to protect and improve the quality of life of society.
4)	Has knowledge and application skills in the design and development of new drug molecules, basic principles, chemical structures of drug active ingredients, synthesis and analysis, mechanisms of action, structure-activity relationships, therapeutic dose determination, toxicological, pharmacokinetic, pharmacodynamic properties and side effects.
5)	Knows the classification of natural products that can be drug raw materials and the isolation, purification, structure determination, analysis, pharmacological and toxicological effects of active compounds based on these sources.
6)	Has knowledge and application skills in pre-formulation, formulation, laboratory, pilot and industrial scale production, quality assurance, stability, storage, bioavailability, bioequivalence, licensing processes and patent studies of natural, synthetic and biological pharmaceutical, biotechnological, nanotechnological, cosmetic, phytotherapeutic, radiopharmaceutical products. Has knowledge in the classification, areas of use and legal regulations of medical devices.
7)	Has sufficient knowledge about the preparation of magistral drugs, the use and legislation of all original or generic preparations and medical products.
8)	Has theoretical knowledge and application skills in basic instrumental and advanced analytical methods for pharmacy education, qualitative and quantitative analysis, analytical method development and validation. Performs qualitative and quantitative analyses on synthetic and natural drugs and biological materials, and evaluates the results.
9)	Knows the biopharmaceutical and pharmacokinetic properties, pharmacodynamic and toxicological effects of drugs. Has knowledge about drug interactions and incompatibilities, monitoring and prevention of adverse drug reactions, and drug use in risk groups.
10)	Has knowledge and application skills in patient-centered and pharmaceutical care, clinical pharmacy, pharmacotherapy, pharmacovigilance and phytotherapy within the framework of rational drug use.
11)	Provides education, information and consultancy services in the field of pharmacy to patients and their relatives, colleagues, other healthcare personnel, relevant units in institutions and the community with effective communication skills using current and evidence-based data and information sources. Takes responsibility and duties in clinical and non-interventional research.
12)	Has knowledge of community and hospital pharmacy management, health policies and health economics, reimbursement, ethics, personalized drugs and bioinformatics.
13)	Follows national/international historical and current developments in the field of pharmacy using technological tools, pharmacopoeias, databases and information sources, evaluates scientific and evidence-based data. Embraces lifelong learning. Has foreign language skills to follow developments related to the profession.

Learning Activity and Teaching Methods

Brainstorming/ Six tihnking hats
Individual study and homework
Role Playing
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	3	48
Midterms	1	1	1
Final	1	1	1
Total Workload			50