International Trade | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD214 | ||||||||
Course Name: | Program Production | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. DİNÇER KARACA | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | The aim of the course; to help students understand the role of program producers in social and cultural life, and to help program producers understand the role of social interaction and economic growth. |
Course Content: | Definition of advertising, its history, place and importance in marketing activities, advertising purposes and functions, its types, advertising appeals and themes, creation of advertisement message, writing script and mini-production selection, the future of advertising, the impact of new technologies on advertising. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | What is the tv program and how is it done? What is the TV program in logistics, content, social and educational sense? How are environmental programs, competitions, sports programs organized? | |
2) | How is the program planned? How do you plan the program in administrative and editorial terms? | |
3) | How to use images and visuals? What kind of problems does it create to be misunderstood and influenced by human perception? | |
4) | Programming and secret conviction techniques | |
5) | How to edit and montage? What are the basic features of montage and editing? | |
6) | How to prepare TV announcements and introductions? What methods should be used to get more attention and interest in your prepared content? How should the introduction texts be prepared? | |
7) | Elements of the program: What are audience, audience expectations? What programs do or do not work? | |
8) | TV: the killing entertainment. How do TVs change our lives? | |
9) | News, Virtual reality: What is simulation? What was the line between the real and the virtual? | |
10) | Social Media and changing news: citizen reporters, smart devices and the influence of changing news on social media and its derivatives. | |
11) | Internet media and the future of media: How do TV viewing habits of viewers affect the reality of rayting? | |
12) | New Media and new interactions: How does social media have a social and individual dimension? | |
13) | Program Types | |
14) | The most important programs of Turkish television history: Analysis of programs such as Siyaset Meydanı, Gündem Özel, Sıcağı Sıcağına. |
Course Notes / Textbooks: | Ders notları düzenli olarak dersin power point olarak paylaşılacaktır. |
References: | temelaksoy.com, medyaradar.com, bianet.com, medyatava.com, T24.com.tr, diken.com.tr, |
Learning Outcomes | 1 |
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6 |
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Program Outcomes | ||||||||
1) explain the essential body of knowledge in the area of international trade, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models. | ||||||||
2) employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | ||||||||
3) integrate the theories of international trade with the real life functions in changing global business world and interpret the major recent developments in the world trading system and also be able to evaluate interaction between economic development and foreign trade. | ||||||||
4) have the vision of international business and trade system, and also have knowledge of the logistics management associated with foreign trade and also explain foreign trade financing products and services that are issue of foreign trade, insurance and risks | ||||||||
5) discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures. | ||||||||
6) define the features and property of products and services that are the subjects of foreign trade, quality and standards in national and international level. | ||||||||
7) communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of international trade | ||||||||
8) recognize the major instruments of trade policy such as tariffs, non-tariff barriers, state aids, international agreements, international organizations and institutions, e-trade, and their effects on foreign trade policy. | ||||||||
9) identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | explain the essential body of knowledge in the area of international trade, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models. | |
2) | employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | |
3) | integrate the theories of international trade with the real life functions in changing global business world and interpret the major recent developments in the world trading system and also be able to evaluate interaction between economic development and foreign trade. | |
4) | have the vision of international business and trade system, and also have knowledge of the logistics management associated with foreign trade and also explain foreign trade financing products and services that are issue of foreign trade, insurance and risks | |
5) | discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures. | |
6) | define the features and property of products and services that are the subjects of foreign trade, quality and standards in national and international level. | |
7) | communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of international trade | |
8) | recognize the major instruments of trade policy such as tariffs, non-tariff barriers, state aids, international agreements, international organizations and institutions, e-trade, and their effects on foreign trade policy. | |
9) | identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society |
Field Study | |
Expression | |
Lesson | |
Group study and homework | |
Homework | |
Project preparation | |
Technical Tour |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Observation | |
Group project | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Project | 1 | % 50 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Project | 16 | 64 |
Final | 1 | 3 |
Total Workload | 109 |