Week |
Subject |
Related Preparation |
1) |
Meeting And Contemporary Trends: New Facts Of The New World. |
. |
2) |
Classic Media Definitions: How Does a Journalist Think? Media Definitions and Types / What is News? What is / 5 N 1 K? / The Selection Of Images To Be Used In The News / What Is Important For The Media? Media Habits / Live Broadcasts, Telephone Broadcasting / And Interviews / Press Trips / |
. |
3) |
Changing New Media Approaches / The Age of Social Media / Social Media and Management / Functions / Why Social Media is an Important Source? How Does Your Visibility Increase On Social Media And Internet? / What is the Advantage of Being on Social Media for the Company? What is the Function of Blog Posts? How Shares Can Engage People? |
. |
4) |
Social Media Digital Caves: Facebook Lying Newsfake, Cambridge Analytica Scandal / Social Media U.S. Elections, Brexit, Trump And Others |
. |
5) |
Media Theories: The Concept of "Global Village" Mcluhan / Jean Baudrillard's Media Analysis / Chomsy and Media Fact |
. |
6) |
Perception Management / How Do Our Perceptions Occur? Who Directs People, Why And How? / Is The World Getting Worse Due To Social Media? |
. |
7) |
Midterm. |
. |
8) |
Social Effects / Unpredictable Human Behaviors and Transformation / Milgram Experiment / What Are Social and Effects? |
. |
9) |
Media-Capital Relations / Interests, Media Management in Capital and Advertising Clamp. |
. |
10) |
Media Ethics: Responsibilities of Media / Country and Community Interest and Responsibilities in the Language and Style of Media in the Gripper. |
. |
11) |
Media And Crisis Management / How Did They Manage The Crisis Through Media? Crisis Communication Management / Media Relations in Crisis Period / Successful and Unsuccessful Examples of Crisis Management / When CEOs and Managers Make Mistakes? |
. |
12) |
Reputation / Perception Management and Corporate Reputation Management: unmanaged Reputation Crisis Destroys / Brands And Their Black History / Turkey and the world from a reputable supplier Samples / Why You Need a Media Company? |
. |
13) |
Communication Errors / Accidents: The Preference of the Manager's Body Language / Dressing Color Selection / The Right Way to Inform the Journalist / The Sensitive Aspects of the Media-Company Relationships / The Issues That Should Not Be Shared with the Media / The Results of the Closed Communication Paths. |
. |
14) |
Final Exam. |
. |
|
Program Outcomes |
Level of Contribution |
1) |
Defines and interprets the concepts in the field of health and health management. |
|
2) |
Can specify aim and objectives for organization/institution. Has the ability to transfer them to workers and collegues, to lead people at the workplace and to inspire team spirit. |
|
3) |
Analyzes the relationship between organization/ institution’s stakeholders and competitors. Executes the related activities effectively. |
|
4) |
Can evaluate the health legislation, laws and regulations based on these and the recent changes.Can prepare the contracts and present solutions related with them. |
|
5) |
Has the ability to interpret, analyze, identify the problems and making propositions by using information about health management in her/his decisions, practice and behaviors. |
|
6) |
Uses the adequate level of English in order to follow sectoral developments, make scientific research, communicate and to sustain business relationships with the second foreign language. |
|
7) |
Uses the computer programs required by the field and information and communication technologies. |
|
8) |
Can analyze public health problems, generate solutions according to the needs and accordingly create health education and communication programs. |
|
9) |
Acts in accordance with the organization/institution, business, social and scientific ethical values. Has the awareness of cultural values and environmental protection, quality, occupational health and safety issues. |
|