Week |
Subject |
Related Preparation |
1) |
What Is Accident, Neglect And Risk? |
Video: http://www.haberturk.com/video/haber/izle/bp-meksika-korfezi-petrol-felaketi/151429 |
2) |
Crisis Definitions (Political, Economic, Corporate and Brand): What is a Crisis? / 5n of the Crisis / Reputation Management / Brand, Reputation and Crisis / |
Marka İtibarı: Vaka Çalışması Firestone-Explorer Krizi / Şirketler Rüya Büyüsünü Neden Yitirir?
Tüketici Markanın Yeni Sahibi Örnek Vaka: New Coke /
Video: http://www.temelaksoy.com/krize-care-inovasyondur/ |
3) |
How Should Crisis Communication Be Done? (Errors And Case Cases): Why Do We Do Communication? / Moving Forward In The Competition And Clearing Doubts / |
Vaka Analizi: Teknolojinin Geleceği ve Moore Kanunu
Video: http://www.haberturk.com/gundem/haber/1142715-develi-restaurantta-kezzap-dehseti |
4) |
Why is it difficult to predict the future / Strategic planning can be more creative / Strategy to shape the future / Unpredictable Crises for Companies |
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5) |
Crisis Management and Unpredictable Human Behaviors |
Zimbardo's Stanford Prison Experiment, Consumer Behavior / Different Consumer Patterns / Errors / Psychological and Socio-Cultural Effects / Milgram Experiment / Crisis Management and Marketing / "Black Book of Brands" |
6) |
Crisis and Scenarios: How to Prepare for Crises? / Sources of the Crisis / What are the Types of Crisis? / Crisis Communication Management / Stages of Crisis |
Lessons from Crises: Oil Companies and 'Niger Delta |
7) |
Principles of Crisis Management: Successful Crisis Management / What is Corporate Reputation? / Corporate Reputation Management / Unmanaged Reputation and Crisis Threatens Reputation |
Case Study: Exxon Valdez accident.
Case Analysis: Boeing's Successful Crisis Management. |
8) |
Crises and Transformation: New Management Approach and Profit Discussion in Companies / Generations and Changing Consumer Responses |
Unmanaged Crises (BP Mexico Case), Inadequate insights, Why did the Internet not take place among Microsoft's priorities? |
9) |
All About Crisis Management: 99 percent of the crisis is communication, 1 percent is technical / Crisis Planning Tips |
Risks and Foresights: Examples of Toyota, Samsung, IBM, DEC and Apple |
10) |
Crises and New Consumer Concept |
Consumer-Friendly Companies and Toyota Example / The Japanese Attack on the Swedish Watch Industry / The Face of Crisis Opportunities (The Birth of Swatch), Cargill and Disrepute |
11) |
Crisis Process and Changing Leadership |
Obedience to the Leader and the Milgram Experiment / Motorola's Bankruptcy. |
12) |
Crisis Management And Uncertainty |
Uncontrolled and Bankrupt Enron Model, Dotcom Crisis, Sustainability and Starbucks Model. |
13) |
Crisis Management and Pr Studies: Companies and Local Errors / Social Responsibility / Corporate Reputation. |
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14) |
New Approaches in Crisis Management: Mental modeling methods, Crisis preventive approaches, New reputation management. |
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Program Outcomes |
Level of Contribution |
1) |
Describe the basic structure, development and normal mechanisms of the human in terms of molecules, cells, tissues, organs and systems |
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2) |
Investigates the abnormal structures and mechanisms in the human body, explains with the information depending on high quality scientific research, evaluates the reason of the diseases regarding in the interaction of the individual with his environment |
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3) |
Gain knowledge about basic and clinical medicine |
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4) |
Apply the knowledge, skills and attitudes required by the patient management in accordance with the modern medical concept. |
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5) |
Apply basic medical procedures necessary for diagnosis and treatment of diseases |
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6) |
Perform first level treatment for common diseases in the community based on scientific data and by using highly effective methods |
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7) |
Treat patients in emergency situations and transport the patient when needed |
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8) |
Perform preventive medicine and forensic medicine applications |
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9) |
Evaluate the effects of environmental factors on human health |
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10) |
Gain knowledge about the structure and functioning of the National Health System |
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11) |
Advocate for the health promotion, and development of health care services for the benefits of the individuals in the community |
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12) |
Define legal responsibilities and ethical principles |
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13) |
Act in accordance with professional values, ethical principles and legal regulations |
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14) |
Take responsibility for lifelong learning and personal assessment |
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15) |
Organize and attend to scientific meetings and conduct scientific projects |
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16) |
Know at least one common foreign language sufficient to keep up with current medical literature and communicate with peers; and use statistics and computer programmes to evaluate scientific studies |
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