Musicology
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

MSC456

Course Name:

Sponsorship

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	3

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. METİN BAHTİYAR

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to explain the concept of sponsorship to students, to provide them with the necessary skills to develop sponsorship strategies, and to provide a framework for examining sponsorship practices in different sectors such as culture, arts and sports.
Course Content:	Understanding the concept of sponsorship and grasping the basic principles. Gaining skills in developing and implementing sponsorship strategies. Analyzing sponsorship practices in different sectors. Developing skills in managing and evaluating sponsorship agreements.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Understanding the concept of sponsorship and understanding the principles.
2) Gaining skills in developing and implementing sponsorship strategies.
3) Analyzing sponsorship practices in different sectors.
Competence to Work Independently and Take Responsibility
1) Developing skills in managing and evaluating sponsorship agreements.

Lesson Plan

Week	Subject	Related Preparation
1)	Sponsorship Concepts and Principles	Lecture notes will be provided to students during class time.
2)	What is sponsorship, how does it work, principles and strategies	Lecture notes will be provided to students during class time.
3)	Finding Sponsors and Communication	Lecture notes will be provided to students during class time.
4)	Identifying potential sponsors, communication strategies and interview techniques	Lecture notes will be provided to students during class time.
5)	Sponsorship Agreements and Legal Aspect	Lecture notes will be provided to students during class time.
6)	Sponsorship contracts, legal issues and agreement details	Lecture notes will be provided to students during class time.
7)	Brand and Event Integration	Lecture notes will be provided to students during class time.
8)	Brand integration with sponsorship, event planning and implementation	Lecture notes will be provided to students during class time.
9)	Social Media and Other Marketing Tools	Lecture notes will be provided to students during class time.
10)	Impact of sponsorship on social media, other marketing tools	Lecture notes will be provided to students during class time.
11)	Success Measurement and Analysis	Lecture notes will be provided to students during class time.
12)	Methods and analysis processes for measuring the success of sponsorship events	Lecture notes will be provided to students during class time.
13)	Sponsorship Strategies and Project	Lecture notes will be provided to students during class time.
14)	Sponsorship strategies and student projects at major events	Lecture notes will be provided to students during class time.

Sources

Course Notes / Textbooks:	Sponsorship for a Return on Investment – Gail B. Webber
References:	Sponsorship for a Return on Investment – Gail B. Webber

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4
Program Outcomes

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Learning Activity and Teaching Methods

Field Study
Expression
Lesson
Homework
Social Activities

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 0
Midterms	1	% 30
Final	1	% 70
total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	1	16
Midterms	1	1	1
Final	1	1	1
Total Workload			18