Business Administration (English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

BBA401

Course Name:

Strategic Management

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	7

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi FİTNAT NAZLI YAĞIZ

Course Lecturer(s):

Dr.Öğr.Üyesi FİTNAT NAZLI YAĞIZ
EZGİ YILDIRIM SAATÇİ

Course Assistants:

Course Objective and Content

Course Objectives:

The main objective of this course is to introduce students to the basic concepts, principles and tools of competition analysis and strategy development. Strategic management consists of managerial decisions and actions affecting the performance and existence of enterprises. This course includes the knowledge, analysis, organizational process, capabilities and assessments that managers use to create strategies for their businesses, determine their market position and firm boundaries, and achieve long-term profitability in spite of environment uncertainty and competitive market conditions. The Strategic Management course is an integrative course. It handles the business environment as a whole, including local and global legal, economic, social and technological changes, as well as dynamism and uncertainty, as well as the movements of customers, suppliers and competitors. It evaluates the business strategy in the light of the various concepts, ideas and approaches that have been studied in the field courses such as accounting, finance, marketing, organizational behavior and statistics.

Course Content:

Basic concepts of strategic management; the strategic management process; developing strategic vision, mission, and objectives; crafting strategy; industry analysis; competitive analysis; evaluating company resources; evaluating competitive capabilities; corporate and business strategies; the five generic competitive strategies; strategies for international markets; implementing strategy: resources and structure; implementing strategy: budgets, policies, incentives; implementing strategy: culture and leadership; strategic evaluation and control; ethics in strategic management; business strategy simulation game.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Explain the basic concepts, principles and methods related to competition analysis and strategy development.
2 - Skills
Cognitive - Practical
1) • Apply strategic thinking and decision making methods to the business
3 - Competences
Communication and Social Competence
1) • Interpret the concepts, ideas and theories they have learned in different areas of the business such as accounting, finance, marketing and human resources.
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	• Define strategic thinking and strategic management • To introduce the strategic management course and to draw a general framework • Course objectives • Methods to be followed in the course • Students' expectations and success criteria	None
2)	• Basic concepts and models of strategic management • Strategic decision making and management process • Strategic evaluation and case study • Selected case study • Lecture and discussion • Case study and discussion	• Reviewing the course • Reading the next week's topic: Ülgen and Mirze, Chapters 1 and 17, and case study of the week (to be announced in the course) • Creation of five-person team for strategic management simulation
3)	• Concepts of power of attorney, responsibility, accountability • Shareholders, board of directors, senior management roles • Stakeholders and corporate social responsibility • Managerial ethics • Selected case study • Strategic management simulation methodology	• Reading the next week's topic: Ülgen and Mirze, Chapter 16 and case study of the week (to be announced) • Five-man teams for strategic management simulation
4)	• External environmental components and strategic factors • Methods of collecting information from the external environment • Methods of collecting information about competitors • Estimation techniques and principles • Sector analysis methods and principles • Co-evaluation of external factors • Selected case study • Game rules for strategic management simulation	• Reading the next week's topic: Ülgen and Mirze, Chapters 3 and 5, and case study of the week (to be announced in the course) • Review of strategic management simulation methodology • Establishment and registration of software for simulation • Distribution of team tasks and responsibilities for strategic management simulation
5)	• Entities and capabilities of businesses • Factors that create competitive advantage • Value chain analysis • Financial evaluation of enterprises • Status determination in business functions • Evaluation of internal factors • Selected case study • Strategic management simulation exercise tour	• Reading the next week's topic: Ülgen and Mirze, Chapters 4 and 5, and case study of the week (announced in the course) • Review of the game rules for strategic management simulation
6)	• Strategic thinking • Environmental elements and state determination matrices • Organizational orientation: Vision, mission and objectives • Basic business management strategies: Competitive strategies • Selected case study • Strategic management simulation decision tour 1	• Reading the next week's topic: Ülgen and Mirze, Chapters 6 and 9, and case study of the week (to be announced) • Creation of team strategy for strategic management simulation
7)	• Corporate strategy • Portfolio analysis method • International strategy • Selected case study • Strategic management simulation decision tour 2	• Reading the next week's topic: Ülgen and Mirze, Chapters 6, 8, 11, and case study of the week (to be announced in the course) • Creation of team strategy for strategic management simulation
8)	Midterm Exam	• Review of subjects and cases for written midterm exams
9)	• Marketing, sales and service strategies • Production and operation strategies • Supply and logistics strategies • Human resources strategies • Technology and R & D strategies • Financial strategies • Selected case study • Strategic management simulation decision tour 3 • Lecture and discussion • Case study and discussion • Simulation team work, decision tour 3	• Reading the next week's topic: Ulgen and Mirza, Chapter 10 and case study of the week (to be announced in the course) • Creation of team strategy for strategic management simulation
10)	• Elements of strategy implementation • Determining organizational structure according to the strategy • Basic and advanced topics related to organizational structure • Life cycles of organizations • Selected case study • Strategic management simulation decision tour 4	• Reading the next week's topic: Ulgen and Mirze, Chapter 13 and case study of the week (to be announced in the course) • Creation of team strategy for strategic management simulation
11)	• Relations between strategy, organizational structure and human resources • Human resource selection and management development • Improving business capabilities • Types of management in strategy practice • Organizational culture and shared values • Problems encountered in strategy implementation • Selected case study • Strategic management simulation decision tour 5	• Reading the next week's topic: Ulgen and Mirze, Chapter 14 and case study of the week (to be announced) • Creation of team strategy for strategic management simulation
12)	• The role of evaluation and control in strategic management • Performance evaluation methods and approaches • Problems in performance evaluation and control • Strategic information systems • Selected case study • Strategic management simulation decision tour 6	• Reading the next week's topic: Ülgen and Mirze, Chapter 15, and case study of the week (to be announced) • Creation of team strategy for strategic management simulation
13)	• General repetition and question-answer session before the final exam • Strategic management simulation decision tour 7
14)	Sürdürülebilirliği ve boyutlarını açıklama Sürdürülebilirliğin işletmeler, ekonomi, çevre ve toplum için önemini açıklama Sürdürülebilir çözümler geliştiren işletmelere örnekler verme	None
15)	Final Exam	• Review of all subjects for the final exam

Sources

Course Notes / Textbooks:	İşletmelerde Stratejik Yönetim, Hayri Ülgen- S. Kadri Mirze, Beta Yayınları, İstanbul, 2014, 7. Baskı, ISBN: 9786053331070
References:	Yok

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions
3) Recognize the importance of technological development, especially in information technologies, and utilize them in business administration
4) Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking
5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures
6) Fulfill their responsibility in teamwork and projects in businesses, and act as a leader
7) Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration
8) Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society
10) Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models	5
2)	Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions	5
3)	Recognize the importance of technological development, especially in information technologies, and utilize them in business administration
4)	Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking	5
5)	Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures	4
6)	Fulfill their responsibility in teamwork and projects in businesses, and act as a leader	5
7)	Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration	5
8)	Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings	5
9)	Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society	4
10)	Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration	5

Learning Activity and Teaching Methods

Expression
Individual study and homework
Reading
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	3	% 30
Application	1	% 10
Midterms	1	% 20
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Laboratory	15	45
Application	14	14
Study Hours Out of Class	15	15
Midterms	15	48
Final	15	38
Total Workload		205