Economics and Finance(English)
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

BBA402

Course Name:

Strategy Applications

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	7

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi FİTNAT NAZLI YAĞIZ

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of this course, From a managerial point of view, this course aims to provide students with basic knowledge and skills in strategic management, environmental analysis, strategy formulation, implementation and control. Case studies are carried out on these issues. While discussing these issues, it will be linked to the applicability of globalization, innovation, sustainability and strategic management to the Turkish business context.

Course Content:

Will be able to analyze the basic structural features of the industry and the maturity level of the industry.
• Will be able to develop the strategy that best suits the company according to the environment and industry conditions.
• Will be able to create strategies and targets that will enable the company to make the most of its resources, competence and core competencies.
• Will be able to discuss the critical situations and potential risks that will occur during the implementation of the strategy.
• Will be able to explain strategy formation, implementation and control processes as a whole.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Will be able to analyze the basic structural features of the industry and the maturity level of the industry.
2 - Skills
Cognitive - Practical
1) Will be able to develop the strategy that best suits the company according to the environment and industry conditions.
2) Will be able to discuss the critical situations and potential risks that will occur during the implementation of the strategy.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Will be able to create strategies and targets that will enable the company to make the most of its resources, competence and core competencies.
Competence to Work Independently and Take Responsibility
1) • Will be able to explain strategy formation, implementation and control processes as a whole.

Lesson Plan

Week	Subject	Related Preparation
1)	What is strategy? Processes and variants?	none
2)	Definition Processes	none
3)	Analyzes Evaluations	none
4)	Company Analysis Opportunities Evaluation	none
5)	Company Analysis Opportunities Evaluation	none
6)	Company Analysis Opportunities Evaluation	none
7)	Company Analysis Opportunities Evaluation	Repetition of reading and reflection on new ideas
8)	midterm exam	study midterm exam
9)	Company Analysis Opportunities Evaluation	none
10)	Company Analysis Opportunities Evaluation	none
11)	Company Analysis Opportunities Evaluation	none
12)	presentation	none
13)	presentation
14)	presentation	none
15)	final exam	study final exam

Sources

Course Notes / Textbooks:	İşletmelerde Stratejik Yönetim: Yazar: Hayri Ülgen, S. Kadri Mirze, 2014 Yayınevi: Beta Yayın Grubu
References:	İşletmelerde Stratejik Yönetim: Yazar: Hayri Ülgen, S. Kadri Mirze, 2014 Yayınevi: Beta Yayın Grubu

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	4	3	5
Program Outcomes
1) Explain the advances in the area of economics and finance within the framework of scientific methodology, theories and models.
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.
3) Explain the evolution of financial markets and institutions in a historical context and define how they operate.
4) Recognise the basic principles and regulations in the financial sector.
5) Discover and create entrepreneurial opportunities to successfully establish and develop their own ventures.
6) Recognise, interpret and discuss the current economic issues both at the national and global levels.
7) Have the English proficiency in following and interpreting the developments in the areas of economics and finance and in conducting written and oral communication.
8) Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management.
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Explain the advances in the area of economics and finance within the framework of scientific methodology, theories and models.	3
2)	Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions.	3
3)	Explain the evolution of financial markets and institutions in a historical context and define how they operate.	2
4)	Recognise the basic principles and regulations in the financial sector.	3
5)	Discover and create entrepreneurial opportunities to successfully establish and develop their own ventures.	5
6)	Recognise, interpret and discuss the current economic issues both at the national and global levels.	2
7)	Have the English proficiency in following and interpreting the developments in the areas of economics and finance and in conducting written and oral communication.	3
8)	Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management.	3
9)	Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society.	4

Learning Activity and Teaching Methods

Lesson
Homework

Assessment & Grading Methods and Criteria

Homework
Bilgisayar Destekli Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100