| Week |
Subject |
Related Preparation |
| 1) |
• Information economy and electronic commerce • Process of transformation from primitive society to information society • Primitive society and primitive economy • Agricultural society and agricultural economy • Industrial society and industrial economy • Information society and information economy • Information economy • Developments leading to the birth of the information economy • Factors of production in the information economy • Labor • Capital • Soil • Entrepreneurs • Information |
Lecture notes |
| 2) |
• Basic features of the information economy • Measurement of the information economy • Information economy and new economy • Information economy and electronic commerce Types of electronic trade • Advantages of electronic commerce • Preferred products and services in electronic commerce • The situation of developed countries in terms of electronic commerce • The situation of developing countries in terms of electronic commerce • The development of electronic commerce in Turkey |
Lecture notes |
| 3) |
• Infrastructure of electronic trade • E-commerce and internet connection • E-commerce infrastructure • Networks • Technology infrastructure • Network types • Internet • Intranet and extranet • Information dissemination and messaging technologies |
Lecture notes |
| 4) |
• File transfer protocol (FTP) • Simple mail transmission protocol (SMTP) • Network news transmission protocol (NNTP) • Www and hypertext communication protocol (HTTP) • Payment tools (systems) in e-commerce • Electronic money • Electronic check • Credit cards |
Lecture notes |
| 5) |
• Security in electronic commerce • Security concept, criteria and threats in e-commerce • Security planning • Security measures and threats • Security measures • Security threats • Prevent security attacks • Protection of Internet communications • Encryption • Digital signature • Numerical envelopes |
Lecture notes |
| 6) |
• Digital certificates and public key infrastructure • Protection of communication channels • Secure sockets layer (ssl) • Secure http protocol (s-http) • Virtual private networks (vpn-virtual private networks) • Protecting networks • Firewalls • Proxy servers • Server and client protection • operating system controls • Anti-virus software |
Lecture notes |
| 7) |
• Explanation of marketing and e-marketing concepts • Different aspects of marketing on the Internet than traditional marketing • Business e-marketing usage levels • Internet marketing opportunities • e-marketing in terms of marketing mix elements • Product • Price • Location (distribution channels) • Promotion (marketing communication) |
Lecture notes |
| 8) |
Midterm exam |
|
| 9) |
• Retention strategies for attracting customers in e-marketing • Online ads • E-bulletins and e-mail communication • Search engines and other guide pages • Links from other sites: co-branding and sponsorship • Viral marketing • Social media • Online retention techniques |
Lecture notes |
| 10) |
Electronic trade and related legal regulations • Basic legal problems in electronic commerce • Electronic trade and intellectual property rights • Creating a web presence • Domain names • Domain name contests • Intellectual property rights • Brand • Patent |
Lecture notes |
| 11) |
• Intellectual property rights and world intellectual property organization • Electronic commerce and unfair competition • E-commerce direction • Transaction security in electronic commerce and electronic signature (e-signature) transaction security • Electronic signature • Electronic contracts • Electronic commerce and taxation • Electronic commerce in terms of tax law in general • Opinions on taxation of electronic commerce • Studies on taxation of electronic commerce |
Lecture notes |
| 12) |
• European Union (EU) • OECD (Organization for Economic Cooperation and Development) • Taxes on income and electronic commerce • Taxes and electronic commerce on expenditures • Value-added tax • Customs tax • Bank and insurance transaction tax • Stamp duty |
Lecture notes |
| 13) |
Electronic Commerce and Logistics • Logistics and logistics management • The role of logistics management in businesses and the future • Information technology in logistics management • Objectives of information technology in logistics management • The importance of information technology in logistics management |
Lecture notes |
| 14) |
• E-commerce in logistics management • Logistics management and internet • New developments in logistics management and e-logistics • E-logistics activities |
Lecture notes |
| 15) |
Final exam |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Being knowledgeable in the field of foreign trade and knowing
the various documents used |
|
| 2) |
Having basic knowledge about export and customs legislation |
|
| 3) |
Having the knowledge of associating foreign trade with logistics management |
|
| 4) |
To have knowledge about international trade organizations and European Union |
4 |
| 5) |
To have knowledge of foreign trade financing |
|
| 6) |
To have the practice of researching and reporting information with graduation Project |
|
| 7) |
Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution |
|
| 8) |
To have basic knowledge in business administration and vision of international business |
|
| 9) |
To have knowledge about basic methods used in financial accounting |
|
| 10) |
Having effective communication skills in oral and written |
|
| 11) |
Use at least one foreign language as scientific language |
|
ISTANBUL OKAN UNIVERSITY INFORMATION PACKAGE / COURSE CATALOGUE
