Foreign Trade
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MISL222

Course Name:

Sales, Planning and Operation Techniques

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department/Faculty Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi DİLEK YALÇIN

Course Lecturer(s):

Öğr.Gör. MEHMET MURATOĞLU

Course Assistants:

Course Objective and Content

Course Objectives:	This course provides students with basic marketing and sales knowledge
Course Content:	This course provides students with basic marketing and sales knowledge

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) This course provides students with basic marketing and sales knowledge
2 - Skills
Cognitive - Practical
1) This course provides information about basic operations and planning concepts
3 - Competences
Communication and Social Competence
1) Students integrate program-related information.
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Presentation about the course and provides information about the course materials	course notes
2)	• Explaining the value chain • Explaining the Basic Activities in the Value Chain • Explaining the Support Activities in the Value Chain • Positioning Marketing in the Value Chain • Handling Generic Strategies	course notes
3)	• Definition of Marketing and Related Concepts • AMA's Marketing Definition • CIM Marketing Definition	course notes
4)	• Description of Goods • Service Description • Product description • Differences Between Marketing and Sales	course notes
5)	• Establishing a Balance between Production and Marketing • Determining the Effect of Finance Function on Production • Determining the Effect of Finance Function on Marketing • Understanding the Marketing Department's Position in the Organization	course notes
6)	• Establishing a Balance between Production and Marketing • Determining the Effect of Finance Function on Production • Determining the Effect of Finance Function on Marketing • Understanding the Marketing Department's Position in the Organization	course notes
7)	• Evaluation of Project Concept	course notes
8)	mid term
9)	• Planning of Operational Processes	course notes
10)	• Basic Factors • Personal Factors • Social Factors • Cultural Factors • Economic Factors • Psychological Factors • Other Factors	course notes
11)	• Addressing the Planning Process	course notes
12)	• Identification of the problem • Alternative Development • Criteria Development • Select • Decision Making	course notes
13)	• Focusing on Customer Concept and Concentrating on Customer Relations	course notes
14)	review

Sources

Course Notes / Textbooks:	Eğitmen notları
References:	Eğitmen notları

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) Being knowledgeable in the field of foreign trade and knowing the various documents used
2) Having basic knowledge about export and customs legislation
3) Having the knowledge of associating foreign trade with logistics management
4) To have knowledge about international trade organizations and European Union
5) To have knowledge of foreign trade financing
6) To have the practice of researching and reporting information with graduation Project
7) Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution
8) To have basic knowledge in business administration and vision of international business
9) To have knowledge about basic methods used in financial accounting
10) Having effective communication skills in oral and written
11) Use at least one foreign language as scientific language

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being knowledgeable in the field of foreign trade and knowing the various documents used	2
2)	Having basic knowledge about export and customs legislation	2
3)	Having the knowledge of associating foreign trade with logistics management	1
4)	To have knowledge about international trade organizations and European Union	1
5)	To have knowledge of foreign trade financing	2
6)	To have the practice of researching and reporting information with graduation Project	3
7)	Being conscious about Atatürk Principles and having knowledge about History of Turkish Revolution	3
8)	To have basic knowledge in business administration and vision of international business	4
9)	To have knowledge about basic methods used in financial accounting	4
10)	Having effective communication skills in oral and written	5
11)	Use at least one foreign language as scientific language	3

Learning Activity and Teaching Methods

Field Study
Peer Review
Brainstorming/ Six tihnking hats

Assessment & Grading Methods and Criteria

Oral Examination
Application
Individual Project

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	42
Project	2	6
Quizzes	7	21
Midterms	2	9
Final	3	15
Total Workload		135