MGTS131 Typographic Skills and Writing IIstanbul Okan UniversityDegree Programs Graphic DesignGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Graphic Design
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

General course introduction information

Course Code: MGTS131
Course Name: Typographic Skills and Writing I
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Compulsory
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Öğr.Gör. EYÜP ERMAN YALÇIN
Course Lecturer(s): Öğr.Gör. EYÜP ERMAN YALÇIN
Öğr.Gör. İSMAİL DOĞAN
Course Assistants:

Course Objective and Content

Course Objectives: This course contributes to students are graphical design knowledge and experiences using by kind of typing character, typefaces and evocatory fragments. All the Works what performed in this course will be criticised and discussed visually (visual power) with balance, tension, motion and plastical factors.
Course Content: 1- Tipografinin nedir? Type, typwriter, typist, found, typeface kavramlarının anlamları, Gutenberg ile başlayan basımcılık ve hareketli hurufat sistemi kavramlarının açıklamaları, konu ile ilgili görsellerin sunumu. Keith ALDAG, Ruari Mc Lean, Warren Chappel’ın tipografi ile ilgili görüşlerinin işlenmesi.

2- Tarih öncesi Mağara resimleri, Antik Çağlarda Yazı Dizgeleri: Sümer uygarlığı ve Çivi yazısı, Çivi yazısını kullanan medeniyetler, Uruk tabletleri, Mısır uygarlığı yazıları Hiyeroglifler, Anadolu Uygarlıkları yazı biçimleri, Fonetik yazının bulunuşu, Etrüsk yazıları.

3- Roma uygarlığında yazı, Run (Runic) Yazısının analizi, Arap Yazısı, Aramice, Nabati yazıların anlatımı ve görsel sunumları.

4- Deneysel yazı uygulaması: A4 kağıt üüzerinde cetvel ve şablon yardımıyla harf kartı üzerinde yazı oluşturma, tonlama ve temel şekiller yoluyla a b c harflerinin oluşturulması, tırnaklı tırnaksız harf çizmek.

5- Latin yazısı türleri ve evrimi konusunun işlenmesi, Kare kapitaller, rustik Yazılar, karolenj yazılar. Majiskül Miniskül yazı nedir? Anziyal ve yazı anziyal yazım biçimleri.

6- Tipografide Teknik Terimler: Punto Ölçüsü, Harf Ölçüsü, Boşluklar konusu ve Boşuk düzenlemesi (Espas) harf, kelime ve satır arası boşlukların tanımı, Yazı karakterinin tanımı Font ailesi nedir, Tırnaklı - Tırnaksız yazı, Script yazı biçimleri anlatımı ve uygulanması, Regular, İtalik, Bold gibi kavramların anlatımı ve görsel sunumu.

7- Tipografide Teknik Terimler 2 : Tipografide özel etki yaratma kuralları, şekillerin içine ve dışına yazma, Tipografide renk, asılmış noktalama işaretleri, rakamların kullanımı, düz ve kırık Çizgiler

8- Gotik Yazı: Textur Gotik ve Gotik kapitaller, Lombardik kapitaller ve Kadel yazıları, Eğik Gotik konuları Rotunda yazıları, Kurrent Gotik. (Görsel sunum ve açık

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) In particular, studies are criticized and discussed in terms of other factors such as equilibrium, tension, motion, and other visual effects.
2) Theories of letter formation and letter anatomy, Letter height and width and Readability function.
3) Visual hierarchy in typography (use of line, space, sentence division, use of circle, intonation)
4) Surface arrangement in typography (Contrast in visual expression, rhythm balance, arrangements on the surface)
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) • Providing general information about the course and motivating students to the course • Learning the properties and definitions of writing elements • Features and definitions of writing elements and points to be considered while designing. Examining the types of writing used in design Analysis of articles used in newspapers and magazines
2) • Learning the letters forming theories • Letter Creation Theories and letter anatomy, Letter height and width and Readability function Designing original letters using a design program Investigating the importance of the readability function of letters based on examples
3) • Learning the letters forming theories • Creating letters, sample applications Creating letters that can be used in design program Homework: Continuing to create letters that can be used in the design program
4) • Learning the spatial word and the spatial usage methods between the word and lines • Spat in the word and the points to be considered in the spat using between the word and lines Setting spacing, paragraph line spacing in written texts and poems Homework: setting spacing, paragraph line spacing of a storybook
5) • Learning the letter creation theories • Evaluate letter forming theories To analyze the forming theories of the letters we use Homework: Examining the appropriateness of letters and numbers used in corporate studies of corporate firms according to the letter creation theories
6) • Use of line, spacing, sentence division, use of circle, learning toning • Visual hierarchy in typography (use of line, space, sentence division, use of circle, intonation) Typographic work based on visual hierarchy Typographic study based on toning and using the circle
7) • Learning to do typographic studies with axle, koram, grid, modular, random systems • Typographic systems (axle, hierarchy, grid, modular, random) Examination of sample studies suitable for typographic systems Homework: Typographic poster work according to the axle system
8) Midterm Midterm
9) • Contrary to visual expression, rhythm balance, learning the arrangements on the surface • Surface arrangement in typography (contrast in visual expression, rhythm balance, surface arrangements) Analyze contrast, rhythm, balance elements used in poster studies and discuss in class environment. Typographic work in accordance with surface regulations
10) • Learning the relationship between word and form • Word and form relation (Creating the plain form of the object and choosing the appropriate font, points to be considered in placing the word in the form, deformation in fonts) Creating distortion in fonts, Sample applications about appropriate font selection typographic studies by placing the word in the form
11) • Understanding the effect of colors in typography • Color in typography (Color information, psychological effect of colors, CMYK colors) • Examination of printed designs in terms of color suitability Homework: Preparing studies showing the effect of colors in typography
12) • Learning the basic principles of design in typography • Basic principles of design in typography (balance, proportion, visual hierarchy, continuity emphasis) Design according to the principles of balance, proportion, visual hierarchy, continuity emphasis Homework: Typographic study based on the basic principles of design
13) • Understanding the elements of design in typography • Elements of design in typography (line tone, texture, shape, measure, direction) Examining line tone, texture, shape, measure, direction studies Design according to line tone, texture, shape, measure and direction studies
14) Preparing typographic case studies Typographic case studies Making typographic case studies Printing of work done in the classroom
15) • Final exam in class The knowledge level of the student's 14-week acquisitions in writing was measured. Then, an application exam was held. Increased hand ability. There was a discussion and an end-of-year evaluation.

Sources

Course Notes / Textbooks: Ödev materyalleri haftalık olarak ve ödev sayfalarıyla birlikte verilecektir.
References: Grafik Tasarımda Tipografi
Yazar, Gavin Ambrose, Paul Harris, Çevirmen: Bengisu Bayrak
Literatür Yayıncılık – 2015

Latin yazısının yazım kuralları ve gelişren karakterleri
Yazar, M. Aykut Özbay
Alternatif Yayıncılık - 2019

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

3

4

Program Outcomes
1) Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources that contain up-to-date information in the field based on competences gained at the level of education.
1) They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
2) - Gaining the ability to use the same level of theoretical and practical knowledge at the same level in an advanced level of education or in the same field. - To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field.
3) - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field.
4) - To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner.
5) - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Having sufficient consciousness about the universality of social rights, social justice, quality and cultural values and environment protection, occupational health and safety
6) They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
7) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
10) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
11) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
12) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
13) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
14) Finaly

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources that contain up-to-date information in the field based on competences gained at the level of education. 3
1) They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
2) - Gaining the ability to use the same level of theoretical and practical knowledge at the same level in an advanced level of education or in the same field. - To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field. 3
3) - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field.
4) - To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner. 3
5) - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Having sufficient consciousness about the universality of social rights, social justice, quality and cultural values and environment protection, occupational health and safety 3
6) They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
7) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
10) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
11) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
12) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
13) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
14) Finaly

Learning Activity and Teaching Methods

Field Study
Expression
Individual study and homework
Lesson
Group study and homework
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Application
Individual Project

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 40 % 40
Final 60 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Duration (Hours) Workload
Application 6 6 36
Study Hours Out of Class 6 6 36
Homework Assignments 6 6 36
Midterms 6 6 36
Final 6 6 36
Total Workload 180