Provincial Governments | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code: | UMYYO212 | ||||||||
Course Name: | E-COMMERCE and ELEKTRONIC MARKETING | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | |||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
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Mode of Delivery: | E-Learning | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi DİLEK YALÇIN | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi DİLEK YALÇIN |
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Course Assistants: |
Course Objectives: | This course will be able to the students to understand in addition to the traditional methods and along with the ever-increasing competition and the social, economic and technological advances of the world, the concept of digital marketing, as with all the disciplines, is also actively used on the digital platform in the present era of shows and information age. The purpose of the present study is to analyze the consumer behaviour of the members of the Y Generation, who actively use the social media, in the population of Turkey, where the social media are used most among the world countries. |
Course Content: | Digital marketing Marketing 3.0 Generation Y Digital Marketing Generation Y Generation Y Social Media Marketing Social Media Marketing Social media-gender Social media-gender-shopping Social media - Facebook Social media-Twitter Social Media -English Program |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Disclosure of Digital Marketing | |
2) | E-Commerce features | |
3) | the importance of e-commerce | |
4) | payment instruments used in e- Commerce | |
5) | E-Commerce's effect | |
6) | E-commerce Executive Factors | |
7) | Effect of E-Commerce on Advertisement and Marketing | |
8) | Midterm | |
9) | E-Commerce Consumer Effects | |
10) | Creating a contract in e-commerce | |
11) | Contracting in E-Commerce | |
12) | Types of E-Commerce | |
13) | Types of E-Commerce | |
14) | Website on E-Commerce | |
15) | Final Exam | |
16) | Final Exam |
Course Notes / Textbooks: | Fırlar, F. B., & Deniz, Ş. (2010). Digital Newspapers and Marketing: An Analysis Related To Marketing Dynamics Of Digital Newspapers in Turkey - The Journal of International Social Research, 3 (11), 314-328.Karahasan, F. (2014). Taşlar Yerinden Oynarken: Dijital Pazarlamanın Kuralları. İstanbul: Doğan Egmont Yayıncılık. Kotler, P. & Kartajaya, H. & Setiawan, I. (2011). Marketing 3.0. İstanbul: Optimist Yayınları. LOWER, J., Brace. (2010). Yourself Here Comes Generation Y. Critical Care Nurse, 28 (5), pp. 80. Kuyucu, M & Karahisar, T. (2013). Yeni İletişim Teknolojileri ve Yeni Medya. İstanbul: Zinde Yayıncılık. |
References: | Ders Notları |
Learning Outcomes | 1 |
2 |
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Program Outcomes | |||||
1) Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with up-to-date information in the field based on the competences gained at secondary level. | |||||
2) To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field. | |||||
3) To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. To be able to use information and communication technologies with the computer software at least at the European Computer Use License | |||||
4) To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. be able to lead their study to an advanced level of education or to a profession at the same level. Learning to survive is not a conscious winner. | |||||
5) To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | |||||
6) Be able to carry out a basic level of work independently of the field. Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources with up-to-date information in the field based on the competences gained at secondary level. | 1 |
2) | To gain the ability to use the same level of theoretical and applied knowledge at the same level in an advanced education level or the same field in the field. To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field. | 1 |
3) | To be able to transfer the thoughts at the level of basic knowledge and skills which are related to the field through written and oral communication. Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. To be able to use information and communication technologies with the computer software at least at the European Computer Use License | 1 |
4) | To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. be able to lead their study to an advanced level of education or to a profession at the same level. Learning to survive is not a conscious winner. | 1 |
5) | To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. Universality of social rights, social justice, quality and cultural values and environmental protection, occupational health and safety issues. | 1 |
6) | Be able to carry out a basic level of work independently of the field. Take responsibility as a team member to solve complex and unforeseen problems encountered in field related applications. Carrying out activities for the development of employees under the responsibility of a project. | 1 |
Individual study and homework | |
Web Based Learning |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 20 |
Final | 1 | % 80 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 20 | |
PERCENTAGE OF FINAL WORK | % 80 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 42 | 588 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 590 |