Business Administration (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD416 | ||||||||
Course Name: | Data Mining in New Media | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Common Pool | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. HAMZA ŞAMLIOĞLU | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | Data mining, which has an important place in determining the target audience-communication language and strategy in the field of communication and marketing, also tells what the content density is saying positively and negatively and what it usually talks about. In addition, it is also effective in producing insight, product development and risk-crisis management. The aim of the course is to enable students, who aim to take part in the new media sector, to manage social media effectively and to communicate correctly with consumers on social media by analyzing content. |
Course Content: | Data analysis, data categorization and data interpretation, social media monitoring, social listening, data mining, insight production, product development, risk-crisis management, reporting. |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Information transfer for the digital communication industry. What is data mining and where is it used? | None |
2) | Focus group review with in-class practice. PDPL rules in data mining. | none |
3) | Group examination on social media and evaluation of results with in-class practice. Examples of data mining research in new media. | none |
4) | Personal and corporate profile review with In-class practice. | none |
5) | Brand language and brand strategy. Analysis and determination of language and strategy with data mining. | none |
6) | Student reviews and presentations on brand language and brand strategy. | none |
7) | Midterm Exam. | .. |
8) | Risk and crisis management in social media. Important examples of crisis in the history of social media and the role of data mining in crisis communication. | none |
10) | The importance of data mining for accurate and effective insight. Insight examples reached by data mining. | none |
11) | Agenda review and insight capture with data mining. Presentation of captured insights. | none |
12) | What is Responding management, how is it done? What are the rules? Why is it important for accounts in the new media? | none |
13) | Coding system in Data Mining. Sample coding with the installed system. | none |
14) | How to use the data coding tool Somera? What are the features? Research examples with data mining in new media. | https://www.somera.com.tr/ |
15) | Final Exam | .. |
Course Notes / Textbooks: | Baloğlu, A. (2015), Sosyal Medya Madenciliği, Beta Yayınları. |
References: | Baloğlu, A. (2015), Sosyal Medya Madenciliği, Beta Yayınları. |
Learning Outcomes | 1 |
3 |
4 |
5 |
6 |
||||
---|---|---|---|---|---|---|---|---|---|
Program Outcomes | |||||||||
1) Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models | |||||||||
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions | |||||||||
3) Recognize the importance of technological development, especially in information technologies, and utilize them in business administration | |||||||||
4) Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking | |||||||||
5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures | |||||||||
6) Fulfill their responsibility in teamwork and projects in businesses, and act as a leader | |||||||||
7) Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration | |||||||||
8) Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings | |||||||||
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | |||||||||
10) Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Explain the essential body of knowledge in the area of business administration, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models | |
2) | Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions | |
3) | Recognize the importance of technological development, especially in information technologies, and utilize them in business administration | |
4) | Evaluate the body of knowledge in the dynamic business world and business functional areas to asses needs, manage and lead change by using critical and innovative thinking | |
5) | Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures | |
6) | Fulfill their responsibility in teamwork and projects in businesses, and act as a leader | |
7) | Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of business administration | |
8) | Recognize individual and multi-cultural diversity, and can emphatically interact with individuals from diverse cultural backgrounds in social and professional settings | |
9) | Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society | |
10) | Recognize interrelationship among business and other disciplines, and relate knowledge from diverse areas to formulate novel solutions in the area of business administration |
Field Study | |
Expression | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Project preparation | |
Case Study | |
Web Based Learning |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Individual Project | |
Group project | |
Presentation | |
Peer Review | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 1 | % 20 |
Homework Assignments | 2 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Application | 14 | 28 |
Study Hours Out of Class | 16 | 80 |
Homework Assignments | 16 | 32 |
Midterms | 1 | 3 |
Final | 2 | 6 |
Total Workload | 197 |