International Trade | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD416 | ||||||||
Course Name: | Data Mining in New Media | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. HAMZA ŞAMLIOĞLU | ||||||||
Course Lecturer(s): | |||||||||
Course Assistants: |
Course Objectives: | Data mining, which has an important place in determining the target audience-communication language and strategy in the field of communication and marketing, also tells what the content density is saying positively and negatively and what it usually talks about. In addition, it is also effective in producing insight, product development and risk-crisis management. The aim of the course is to enable students, who aim to take part in the new media sector, to manage social media effectively and to communicate correctly with consumers on social media by analyzing content. |
Course Content: | Data analysis, data categorization and data interpretation, social media monitoring, social listening, data mining, insight production, product development, risk-crisis management, reporting. |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Information transfer for the digital communication industry. What is data mining and where is it used? | None |
2) | Focus group review with in-class practice. PDPL rules in data mining. | none |
3) | Group examination on social media and evaluation of results with in-class practice. Examples of data mining research in new media. | none |
4) | Personal and corporate profile review with In-class practice. | none |
5) | Brand language and brand strategy. Analysis and determination of language and strategy with data mining. | none |
6) | Student reviews and presentations on brand language and brand strategy. | none |
7) | Midterm Exam. | .. |
8) | Risk and crisis management in social media. Important examples of crisis in the history of social media and the role of data mining in crisis communication. | none |
10) | The importance of data mining for accurate and effective insight. Insight examples reached by data mining. | none |
11) | Agenda review and insight capture with data mining. Presentation of captured insights. | none |
12) | What is Responding management, how is it done? What are the rules? Why is it important for accounts in the new media? | none |
13) | Coding system in Data Mining. Sample coding with the installed system. | none |
14) | How to use the data coding tool Somera? What are the features? Research examples with data mining in new media. | https://www.somera.com.tr/ |
15) | Final Exam | .. |
Course Notes / Textbooks: | Baloğlu, A. (2015), Sosyal Medya Madenciliği, Beta Yayınları. |
References: | Baloğlu, A. (2015), Sosyal Medya Madenciliği, Beta Yayınları. |
Learning Outcomes | 1 |
3 |
4 |
5 |
6 |
|||
---|---|---|---|---|---|---|---|---|
Program Outcomes | ||||||||
1) explain the essential body of knowledge in the area of international trade, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models. | ||||||||
2) employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | ||||||||
3) integrate the theories of international trade with the real life functions in changing global business world and interpret the major recent developments in the world trading system and also be able to evaluate interaction between economic development and foreign trade. | ||||||||
4) have the vision of international business and trade system, and also have knowledge of the logistics management associated with foreign trade and also explain foreign trade financing products and services that are issue of foreign trade, insurance and risks | ||||||||
5) discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures. | ||||||||
6) define the features and property of products and services that are the subjects of foreign trade, quality and standards in national and international level. | ||||||||
7) communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of international trade | ||||||||
8) recognize the major instruments of trade policy such as tariffs, non-tariff barriers, state aids, international agreements, international organizations and institutions, e-trade, and their effects on foreign trade policy. | ||||||||
9) identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | explain the essential body of knowledge in the area of international trade, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models. | |
2) | employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | |
3) | integrate the theories of international trade with the real life functions in changing global business world and interpret the major recent developments in the world trading system and also be able to evaluate interaction between economic development and foreign trade. | |
4) | have the vision of international business and trade system, and also have knowledge of the logistics management associated with foreign trade and also explain foreign trade financing products and services that are issue of foreign trade, insurance and risks | |
5) | discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures. | |
6) | define the features and property of products and services that are the subjects of foreign trade, quality and standards in national and international level. | |
7) | communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of international trade | |
8) | recognize the major instruments of trade policy such as tariffs, non-tariff barriers, state aids, international agreements, international organizations and institutions, e-trade, and their effects on foreign trade policy. | |
9) | identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society |
Field Study | |
Expression | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Project preparation | |
Case Study | |
Web Based Learning |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Individual Project | |
Group project | |
Presentation | |
Peer Review | |
Bilgisayar Destekli Sunum | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Application | 1 | % 20 |
Homework Assignments | 2 | % 30 |
Final | 1 | % 50 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Application | 14 | 28 |
Study Hours Out of Class | 16 | 80 |
Homework Assignments | 16 | 32 |
Midterms | 1 | 3 |
Final | 2 | 6 |
Total Workload | 197 |