Graphic Design
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MGTS134

Course Name:

Advertising Campaigns and Design

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. İSMAİL DOĞAN

Course Lecturer(s):

Öğr.Gör. SEDEF SARAÇ

Course Assistants:

Course Objective and Content

Course Objectives:	Evaluating advertisement period application, planning advertisement period, media, advertisement types, situation of the advertisement, historical development, description and concept. Advertise is incremental process and advertisement researches.
Course Content:	Elements of Visual Communication Visuals and Advertising Classical Painting Art and Advertising Relationship Women's Visuality and Advertising Theories of Psychology Used by Advertisers Using Freud's Individual Theory in Advertising Anti Advertising and Application Forms

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Capturing Modern Technology. • Creating an advertisement campaign. • Criticizing the commercial. • Anti advertisement • Creating content for the campaign. • Analyze the campaign movie. • Creating a good campaign. • To give visual form.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	General of the Course and Explanation of the topics to be examined throughout the semester	General of the Course and Explanation of the topics to be examined throughout the semester
2)	Elements of Visual Communication Elements of Visual Communication In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.	Application about the subject given in the classroom
3)	Ways of Seeing and Advertising Ways of Seeing and Advertising In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.	Application about the subject given in the classroom
4)	Classical Painting and Advertising Relations Classical Painting and Advertising Relations In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.	Application about the subject given in the classroom
5)	Women's Visuals and Advertising Women's Visuals and Advertising In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.	Application about the subject given in the classroom
6)	Psychology Theories Used by Advertisers Psychology Theories Used by Advertisers In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.	Application about the subject given in the classroom
7)	Use of Freud's Personality Theory in Advertising Use of Freud's Personality Theory in Advertising In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.	Application about the subject given in the classroom
8)	Midterm	Ad Analysis Homework Presentations In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor. Application about the subject given in the classroom
9)	Ad Analysis Homework Presentations	In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor. Application about the subject given in the classroom
10)	Anti Advertisement and Application Formats Anti Advertisement and Application Formats In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.	Application about the subject given in the classroom
11)	Graphic International Code of Ethics Graphic International Code of Ethics In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.	Application about the subject given in the classroom
12)	Advertising Briefs and Elements Advertising Briefs and Elements In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.	Application about the subject given in the classroom
13)	Documentary Watch and related exam Documentary Watch and related exam In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.	Application about the subject given in the classroom
14)	General Discussion on Graphical Ethical Rules General Discussion on Graphical Ethical Rules In-class practice. Paper pencil, rapido, ecolin, pencil drawing, oil gouache, watercolor.	Application about the subject given in the classroom
15)	FİNAL	The delivery of the product of the student's knowledge including the gains learned in 14 weeks with the project. There was a discussion and an end-of-year evaluation.

Sources

Course Notes / Textbooks:	Ödev materyalleri haftalık olarak ve ödev sayfalarıyla birlikte verilecektir.
References:	Bu Topraklardan Dünya Markası Çıkar mı?, Güven Borça Yaratıcı Zekanın Gücü, Tony Buzan Küçük Bir Reklam Bütçesiyle Büyük Sonuçlar, Cynthia Smith Pazarlama İletişimi Yönetimi, Y. Odabaşı & M. Oyman Ölçülebilir Reklam Hedefleri İçin Reklam Hedeflerini Tanımlamak, Solomon Dutka

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources that contain up-to-date information in the field based on competences gained at the level of education.
1) They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
2) - Gaining the ability to use the same level of theoretical and practical knowledge at the same level in an advanced level of education or in the same field. - To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field.
3) - To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field.
4) - To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner.
5) - To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Having sufficient consciousness about the universality of social rights, social justice, quality and cultural values and environment protection, occupational health and safety
6) They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
7) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
10) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
11) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
12) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
13) Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
14) Finaly

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Having theoretical and practical knowledge at the basic level supported by textbooks, application tools and other resources that contain up-to-date information in the field based on competences gained at the level of education.	3
1)	They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
2)	- Gaining the ability to use the same level of theoretical and practical knowledge at the same level in an advanced level of education or in the same field. - To be able to interpret and evaluate data, to identify and analyze data, to develop evidence-based solution proposals using basic knowledge and skills acquired in the field.	3
3)	- To be able to communicate the thoughts at the level of basic knowledge and skills that are in possession of the field through written and oral communication. - Share ideas and suggestions for solutions to issues related to the field with experts and non-experts. - Using a foreign language at least in the European Language Portfolio A2 General Level to monitor information in the field and communicate with colleagues. - To be able to use information and communication technologies with the computer software at least at the European Computer Use License Basic Level required by the field.
4)	- To be able to evaluate basic knowledge and skills in the field with a critical approach, to be able to identify and meet learning needs. - be able to lead their study to an advanced level of education or to a profession at the same level. - Learning to survive is not a conscious winner.	3
5)	- To have social, scientific, cultural and ethical values in the stages of collection, application and announcement of data about the field. - Having sufficient consciousness about the universality of social rights, social justice, quality and cultural values and environment protection, occupational health and safety	3
6)	They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
7)	Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
10)	Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
11)	Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
12)	Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
13)	Üç dönem öğrendikleri kazanımları bir proje üreterek bilgi birikimlerini grafik sanatı olarak sunacaklardır. They will present their knowledge as graphic art by producing a project with the achievements they have learned in three terms.
14)	Finaly

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Homework

Assessment & Grading Methods and Criteria

Homework
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	40	% 40
Final	60	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Presentations / Seminar	16	48
Homework Assignments	16	48
Midterms	16	16
Final	15	15
Total Workload		175