Health Management
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

HRE431

Course Name:

Entertainment Public Relations

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	6

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Common Pool

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Lecturer(s):

Assoc. Prof. NEZAHAT HANZADE URALMAN

Course Assistants:

Course Objective and Content

Course Objectives:

Bu dersi başarı ile tamamlayan öğrenciler;
Bir etkinliği yaratıcı bir bakış açısıyla tanıtmak için yaygın olarak kullanılan halkla ilişkiler uygulamalarını uygular
Etkinlikler veya kampanyalar için halkla ilişkiler stratejileri oluşturur
Etkin sponsorluk dosyaları hazırlar ve sunar
Eğlence endüstrisindeki kampanya bazlı halkla ilişkiler uygulamalarının sonuçlarını değerlendirir.
Mikro bloglar, bloglar veya v-bloglar gibi çeşitli dijital kanallarda etkinlikler için yaratıcı içerikler üretir.

Course Content:

Week 1: Entertainment industry, organizational structures and communication
Week 2 : Audience and segmentation in the entertainment industry
Week 3: Entertainment news, communication with the entertainment press and social media
Week 4 : Event types and event management in the entertainment industry
Week 5 : Public relations practices in thematic amusement, history and culture parks
Week 6 : Public relations practices in tourism sector
Week 7: Midterm Week
Week 8 : Public relations circle within the framework of publishing and digital publishing platforms
Week 9: Public relations within the framework of major productions, independent films and festivals
Week 10: Communication and public relations in video games
Week 11: Public relations in the sports industry
Week 12 Project Presentations
Week 13 Project Presentations
Week 14 Project Presentations

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Upon successful completion of this course, students will be able to; Apply commonly used public relations practices to promote an event from a creative perspective Create public relations strategies for events or campaigns Prepares and presents effective sponsorship files Evaluates the results of campaign-based public relations practices in the entertainment industry. Produces creative content for events on various digital channels such as micro-blogs, blogs or v-blogs.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Entertainment industry, organizational structures and communication.	none
2)	Entertainment news, communication with the entertainment press and social media	none
3)	Audience and segmentation in the entertainment industry	none
4)	Public relations practices in thematic amusement, history and culture parks	none
5)	Public relations practices in tourism sector	none
6)	Event types and event management in the entertainment industry	none
7)	Midterm week	none
8)	Public relations circle around broadcasting and digital publishing platforms	none
9)	Public relations around major productions, independent films and festivals	none
10)	Communication and PR in Video Games	none
11)	Public relations in the sports industry	none
12)	Project Presentations	none
13)	Project Presentations	none
14)	Project Presentations	none

Sources

Course Notes / Textbooks:	none
References:	none

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
1) Defines and interprets the concepts in the field of health and health management.
2) Can specify aim and objectives for organization/institution. Has the ability to transfer them to workers and collegues, to lead people at the workplace and to inspire team spirit.
3) Analyzes the relationship between organization/ institution’s stakeholders and competitors. Executes the related activities effectively.
4) Can evaluate the health legislation, laws and regulations based on these and the recent changes.Can prepare the contracts and present solutions related with them.
5) Has the ability to interpret, analyze, identify the problems and making propositions by using information about health management in her/his decisions, practice and behaviors.
6) Uses the adequate level of English in order to follow sectoral developments, make scientific research, communicate and to sustain business relationships with the second foreign language.
7) Uses the computer programs required by the field and information and communication technologies.
8) Can analyze public health problems, generate solutions according to the needs and accordingly create health education and communication programs.
9) Acts in accordance with the organization/institution, business, social and scientific ethical values. Has the awareness of cultural values and environmental protection, quality, occupational health and safety issues.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Defines and interprets the concepts in the field of health and health management.
2)	Can specify aim and objectives for organization/institution. Has the ability to transfer them to workers and collegues, to lead people at the workplace and to inspire team spirit.
3)	Analyzes the relationship between organization/ institution’s stakeholders and competitors. Executes the related activities effectively.
4)	Can evaluate the health legislation, laws and regulations based on these and the recent changes.Can prepare the contracts and present solutions related with them.
5)	Has the ability to interpret, analyze, identify the problems and making propositions by using information about health management in her/his decisions, practice and behaviors.
6)	Uses the adequate level of English in order to follow sectoral developments, make scientific research, communicate and to sustain business relationships with the second foreign language.
7)	Uses the computer programs required by the field and information and communication technologies.
8)	Can analyze public health problems, generate solutions according to the needs and accordingly create health education and communication programs.
9)	Acts in accordance with the organization/institution, business, social and scientific ethical values. Has the awareness of cultural values and environmental protection, quality, occupational health and safety issues.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Group study and homework
Reading
Homework
Technical Tour

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Observation
Individual Project

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Midterms	1	1	1
Final	1	1	1
Total Workload			2