Medicine | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HRE431 | ||||||||
Course Name: | Entertainment Public Relations | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
|
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Assoc. Prof. NEZAHAT HANZADE URALMAN | ||||||||
Course Lecturer(s): |
Assoc. Prof. NEZAHAT HANZADE URALMAN |
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Course Assistants: |
Course Objectives: | Bu dersi başarı ile tamamlayan öğrenciler; Bir etkinliği yaratıcı bir bakış açısıyla tanıtmak için yaygın olarak kullanılan halkla ilişkiler uygulamalarını uygular Etkinlikler veya kampanyalar için halkla ilişkiler stratejileri oluşturur Etkin sponsorluk dosyaları hazırlar ve sunar Eğlence endüstrisindeki kampanya bazlı halkla ilişkiler uygulamalarının sonuçlarını değerlendirir. Mikro bloglar, bloglar veya v-bloglar gibi çeşitli dijital kanallarda etkinlikler için yaratıcı içerikler üretir. |
Course Content: | Week 1: Entertainment industry, organizational structures and communication Week 2 : Audience and segmentation in the entertainment industry Week 3: Entertainment news, communication with the entertainment press and social media Week 4 : Event types and event management in the entertainment industry Week 5 : Public relations practices in thematic amusement, history and culture parks Week 6 : Public relations practices in tourism sector Week 7: Midterm Week Week 8 : Public relations circle within the framework of publishing and digital publishing platforms Week 9: Public relations within the framework of major productions, independent films and festivals Week 10: Communication and public relations in video games Week 11: Public relations in the sports industry Week 12 Project Presentations Week 13 Project Presentations Week 14 Project Presentations |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Entertainment industry, organizational structures and communication. | none |
2) | Entertainment news, communication with the entertainment press and social media | none |
3) | Audience and segmentation in the entertainment industry | none |
4) | Public relations practices in thematic amusement, history and culture parks | none |
5) | Public relations practices in tourism sector | none |
6) | Event types and event management in the entertainment industry | none |
7) | Midterm week | none |
8) | Public relations circle around broadcasting and digital publishing platforms | none |
9) | Public relations around major productions, independent films and festivals | none |
10) | Communication and PR in Video Games | none |
11) | Public relations in the sports industry | none |
12) | Project Presentations | none |
13) | Project Presentations | none |
14) | Project Presentations | none |
Course Notes / Textbooks: | none |
References: | none |
Learning Outcomes | 1 |
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Program Outcomes | |||||||||||||||
1) Describe the basic structure, development and normal mechanisms of the human in terms of molecules, cells, tissues, organs and systems | |||||||||||||||
2) Investigates the abnormal structures and mechanisms in the human body, explains with the information depending on high quality scientific research, evaluates the reason of the diseases regarding in the interaction of the individual with his environment | |||||||||||||||
3) Gain knowledge about basic and clinical medicine | |||||||||||||||
4) Apply the knowledge, skills and attitudes required by the patient management in accordance with the modern medical concept. | |||||||||||||||
5) Apply basic medical procedures necessary for diagnosis and treatment of diseases | |||||||||||||||
6) Perform first level treatment for common diseases in the community based on scientific data and by using highly effective methods | |||||||||||||||
7) Treat patients in emergency situations and transport the patient when needed | |||||||||||||||
8) Perform preventive medicine and forensic medicine applications | |||||||||||||||
9) Evaluate the effects of environmental factors on human health | |||||||||||||||
10) Gain knowledge about the structure and functioning of the National Health System | |||||||||||||||
11) Advocate for the health promotion, and development of health care services for the benefits of the individuals in the community | |||||||||||||||
12) Define legal responsibilities and ethical principles | |||||||||||||||
13) Act in accordance with professional values, ethical principles and legal regulations | |||||||||||||||
14) Take responsibility for lifelong learning and personal assessment | |||||||||||||||
15) Organize and attend to scientific meetings and conduct scientific projects | |||||||||||||||
16) Know at least one common foreign language sufficient to keep up with current medical literature and communicate with peers; and use statistics and computer programmes to evaluate scientific studies |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Describe the basic structure, development and normal mechanisms of the human in terms of molecules, cells, tissues, organs and systems | |
2) | Investigates the abnormal structures and mechanisms in the human body, explains with the information depending on high quality scientific research, evaluates the reason of the diseases regarding in the interaction of the individual with his environment | |
3) | Gain knowledge about basic and clinical medicine | |
4) | Apply the knowledge, skills and attitudes required by the patient management in accordance with the modern medical concept. | |
5) | Apply basic medical procedures necessary for diagnosis and treatment of diseases | |
6) | Perform first level treatment for common diseases in the community based on scientific data and by using highly effective methods | |
7) | Treat patients in emergency situations and transport the patient when needed | |
8) | Perform preventive medicine and forensic medicine applications | |
9) | Evaluate the effects of environmental factors on human health | |
10) | Gain knowledge about the structure and functioning of the National Health System | |
11) | Advocate for the health promotion, and development of health care services for the benefits of the individuals in the community | |
12) | Define legal responsibilities and ethical principles | |
13) | Act in accordance with professional values, ethical principles and legal regulations | |
14) | Take responsibility for lifelong learning and personal assessment | |
15) | Organize and attend to scientific meetings and conduct scientific projects | |
16) | Know at least one common foreign language sufficient to keep up with current medical literature and communicate with peers; and use statistics and computer programmes to evaluate scientific studies |
Expression | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Technical Tour |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Observation | |
Individual Project |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 2 |