Master of Arts in Sports Management non-thesis | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code: | SPOR508 | ||||||||
Course Name: | Marketing Communications in Sports | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
|
||||||||
Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
|
||||||||
Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. SEMA TUĞÇE DİKİCİ | ||||||||
Course Lecturer(s): |
Öğr.Gör. SEMA TUĞÇE DİKİCİ |
||||||||
Course Assistants: |
Course Objectives: | To explain the science of marketing communication with multidisciplinary aspects. To demonstrate the relationship between the other sciences and the students' analytical thinking skills. The place of sports marketing in today's world. |
Course Content: | Use the basic concepts of marketing communication science. |
The students who have succeeded in this course;
|
Week | Subject | Related Preparation |
1) | Explaining the main objectives of the course and listening to student views | Review of the next lesson |
2) | The relationship of marketing with other sciences | Review of the next lesson |
3) | Marketing related sciences | Review of the next lesson |
4) | Marketing philosophy | Review of the next lesson |
5) | Marketing management in sport | Review of the next lesson |
6) | Psychology of marketing | Review of the next lesson |
7) | Types of marketing in sports | Review of the next lesson |
8) | Organizational behavior in sports marketing | Review of the next lesson |
9) | MIDTERM | |
10) | Sports marketing in public institutions | Review of the next lesson |
11) | Learning organizations in sports marketing | Review of the next lesson |
12) | Human Resources Management in Marketing | Review of the next lesson |
13) | Marketing Models in Sport | Review of the next lesson |
14) | Review of Topics |
Course Notes / Textbooks: | • Pedersen P, Thibault L. (2014). Contemporary Sport Management. 5th. Edition, Human Kinetics, USA. • Greenwell C, Danzey V, Shonk D. (2013) Managing Sport Events 1th. Edition, Human Kinetics, USA. |
References: | • Bernard J., M., Stephen H., W., Sutton A. (2014). Sport Marketing. 4th . Edition Human Kinetics, USA. • Greenwell C, Danzey V, Shonk D. (2013) Managing Sport Events 1th. Edition, Human Kinetics, USA. |
Learning Outcomes | 1 |
2 |
3 |
---|---|---|---|
Program Outcomes |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |
Expression | |
Lesson | |
Problem Solving | |
Q&A / Discussion |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 39 |
Midterms | 1 | 1 |
Final | 2 | 2 |
Total Workload | 42 |