Master of Arts in Sports Management with thesis
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

General course introduction information

Course Code:

SPOR508

Course Name:

Marketing Communications in Sports

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
		3	10

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Master

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. SEMA TUĞÇE DİKİCİ

Course Lecturer(s):

Öğr.Gör. SEMA TUĞÇE DİKİCİ

Course Assistants:

Course Objective and Content

Course Objectives:	To explain the science of marketing communication with multidisciplinary aspects. To demonstrate the relationship between the other sciences and the students' analytical thinking skills. The place of sports marketing in today's world.
Course Content:	Use the basic concepts of marketing communication science.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Defines the sport-related function, aims and philosophy of marketing communication.
2 - Skills
Cognitive - Practical
1) • Uses the basic concepts of marketing communication science.
3 - Competences
Communication and Social Competence
Learning Competence
1) • Uses the development of marketing communication science and its relationship with other disciplines.
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Explaining the main objectives of the course and listening to student views	Review of the next lesson
2)	The relationship of marketing with other sciences	Review of the next lesson
3)	Marketing related sciences	Review of the next lesson
4)	Marketing philosophy	Review of the next lesson
5)	Marketing management in sport	Review of the next lesson
6)	Psychology of marketing	Review of the next lesson
7)	Types of marketing in sports	Review of the next lesson
8)	Organizational behavior in sports marketing	Review of the next lesson
9)	MIDTERM
10)	Sports marketing in public institutions	Review of the next lesson
11)	Learning organizations in sports marketing	Review of the next lesson
12)	Human Resources Management in Marketing	Review of the next lesson
13)	Marketing Models in Sport	Review of the next lesson
14)	Review of Topics

Sources

Course Notes / Textbooks:	• Pedersen P, Thibault L. (2014). Contemporary Sport Management. 5th. Edition, Human Kinetics, USA. • Greenwell C, Danzey V, Shonk D. (2013) Managing Sport Events 1th. Edition, Human Kinetics, USA.
References:	• Bernard J., M., Stephen H., W., Sutton A. (2014). Sport Marketing. 4th . Edition Human Kinetics, USA. • Greenwell C, Danzey V, Shonk D. (2013) Managing Sport Events 1th. Edition, Human Kinetics, USA.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Learning Activity and Teaching Methods

Expression
Lesson
Problem Solving
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	13	39
Midterms	1	1
Final	2	2
Total Workload		42