Visual Communication Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

GIT457

Course Name:

Corporate Identity Design

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
2	2	3	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SEDEF BİNGÖL ÇETİNKAYA

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The main aim of the course is to equip students with the knowledge and skills necessary to create effective corporate identity designs that increase the recognition, differentiation and reliability of a brand. It provides the opportunity for students to explore creative ways of corporate identity design. It goes beyond traditional identity design and teaches how to express brand identity through art and innovation. Researches ways to make brands unique.

Course Content:

The course aims to enable students to create corporate standards of brands by using the language of graphic expression. In this course, concepts such as corporate image and brand are examined and students are given creative applications related to the visualization of these concepts.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Develops an in-depth understanding of the fundamental principles of branding, including the importance of consistency, emotional appeal and brand awareness.
2 - Skills
Cognitive - Practical
1) Creates logos and visual signs that summarize the essence and values of a brand by focusing on simplicity, versatility and uniqueness.
2) Creates comprehensive brand guidelines to maintain visual consistency across all materials and platforms.
3) It uses design psychology, graphic elements and typography to evoke specific emotions and effectively convey a brand's story.
4) It aligns with responsive design and multi-channel marketing strategies by extending corporate identity to digital platforms.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduction and Basic Concepts: The importance of corporate identity design Current corporate identity case studies	-
2)	Brandind – 1: Brand attitude and communication Brand story and message	-
3)	Branding - 2: Target audience analysis Competitor analysis	-
4)	Visual Identity: Logo design process Typography, color psychology and use	-
5)	Corporate Printed Materials: Criteria & examples	-
6)	Digital Media: Applications and examples	-
7)	Midterm: Project submission	-
8)	Project: Midterm Exam Feedback	-
9)	Leaving the Traditional Identity: The role of art and innovation in brand identity Examination of sample brands	-
10)	Brand Narrative and Art: Expressing brand identity through art Corporate identity design with storytelling	-
11)	Digital and Visual Innovation Using virtual reality (VR) and augmented reality (AR) Creative digital media campaigns	-
12)	Creating Trends: Creative product design within the scope of the brand	-
13)	Final Project Presentations: Student project presentations	-
14)	Final exam: Project submission	-

Sources

Course Notes / Textbooks:	yok
References:	yok

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5
Program Outcomes
3) 2
4) 1 2 3
5) 1 2
6) 4 5
7) 9
8) 7

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
3)	2	5
4)	1 2 3	5
5)	1 2	5
6)	4 5	5
7)	9	4
8)	7	4

Learning Activity and Teaching Methods

Lesson

Assessment & Grading Methods and Criteria

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Project	2	1	2
Final	1	1	1
Total Workload			59