Visual Communication Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

GIT337

Course Name:

Visual Communication Atelier I

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
2	2	3	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi MİRA ELİF DEMİRHAN

Course Lecturer(s):

Öğr.Gör. ÖZGÜN PELİN ÖZYOL
Dr.Öğr.Üyesi SEDEF BİNGÖL ÇETİNKAYA
Öğr.Gör. İSHAK ÖZTÜRK
Dr.Öğr.Üyesi MİRA ELİF DEMİRHAN

Course Assistants:

Course Objective and Content

Course Objectives:

To make experiments by producing projects that can solve graphic design problems in middle and advanced level by using expression methods such as typography, illustration, photography, and to gain a visual language creation by using symbolism and semiology.

Course Content:

It is a project-based course. Projects are given in order to expose students' imagination and talents, to focus on creativity and new approaches. The course aims to help students to transform the ideas into an effective visual language by using images in a creative unity, using the technology and communication tools effectively to comprehend complex communication problems, to systematically address these problems and to produce creative visual solutions by combining their practical skills with theoretical knowledge.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
1) To comprehend the fundamentals of visual communication and practice in the artistic sense.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduction to the course; content, expectations, general information
2)	What is the concept of Social Responsibility Project? A look at advertising design and graphic design products produced by institutions and brands through the concept of social responsibility. Presentation of Term Project. Research of social responsibility campaigns carried out by brands and institutions
3)	To make research for the social responsibility project in order to determine the subject of the project and to determine 3 different subjects. Examining the samples of Poster Works within the scope of Social Responsibility Projects. Evaluation through examples. 3 different topic selection.
4)	15 different idea sketches produced in total for 3 different Social Responsibility Projects. Developing the production method for 6 determined sketches.
5)	Draft production for 6 idea sketches produced in 3 different subjects. 6 development of the sketches and start production by the specified production. (Production of photographs by using at least two of photo, photo manipulation (digital), illustration, collage, typography methods)
6)	Evaluation of draft studies in the classroom. Giving revisions. Continue work on revisions.
7)	One of 6 draft works will be selected in the course 2 banner operation 50x70cm. size of the original work. Selected 2 original work 50x70cm. and output to digital CD format.
8)	Midterm Project Delivery (sketches, 50x70cm poster and CD.)
9)	Midterm assessment. Starting production with 4 pre-determined draft works.
10)	Visual production and composition practices on draft studies.
11)	Typography practices from draft studies.
12)	Giving revisions over draft studies. Converting the determined 2 pieces to 50x70cm original banner.
13)	Revision of 2 original 50x70cm banners before final presentation. 2 pieces 50x70cm - the prints of the original poster - sketch file - Preparation of digital copy of CD format.
14)	Final Project. (Two 50x70cm original banner prints, sketch file, digital format of banners in CD format)

Sources

Course Notes / Textbooks:

.....

References:

-Görsel İletişim ve Grafik Tasarım (Tevfik Fikret Uçar),
-İletişim ve Grafik Tasarım (Emre Becer),
-Semboller ve Yorumları (Necmettin Ersoy),
-Görüntü Estetiği (Levent Kılıç), Yazı İnsanlığın Belleği (Georges Jean),
-Designing Brand Identity: A Complete Guide to creating, Building, and maintaining Strong Brands , Alina Wheeler (2009), John Villey and Sons Inc.,
-Görsel Düşünme, Rudolf Arnheim (1997) University of California Press, Metis Yayınları 2004,
-The Advertising Concept Book, Pete Barry (2008) Thames & Hudson,
-Grafik Tasarim Ne İçindir?, Alice Twemlow (2006) RotoVision SA, What Is Graphic Design For?, Yem Yayin 2008,
-Non-Designer's Design Book, Robin Williams (2008) 3rd Edition, Peachpit Press
-Grafik Tasarım Dergileri. (Eye Magazine, Communication Arts, Archive, Computer Arts, Print Magazine)

Course-Program Learning Outcome Relationship

Learning Outcomes	1
Program Outcomes
3) 2
4) 1 2 3
5) 1 2
6) 4 5
7) 9
8) 7

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
3)	2	4
4)	1 2 3	4
5)	1 2	5
6)	4 5	5
7)	9	4
8)	7	4

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Group study and homework
Lab
Web Based Learning

Assessment & Grading Methods and Criteria

Application
Individual Project
Uzman / Jüri Değerlendirmesi

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	2	32
Application	16	2	32
Presentations / Seminar	16	2	32
Homework Assignments	16	2	32
Total Workload			128