PhD in Business Administration (English) | |||||
PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 |
Course Code: | MRK617 | ||||||||
Course Name: | Advanced Marketing Theory | ||||||||
Course Semester: | Fall | ||||||||
Course Credits: |
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Language of instruction: | EN | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department Elective | ||||||||
Course Level: |
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Mode of Delivery: | |||||||||
Course Coordinator : | Assoc. Prof. EDİN GÜÇLÜ SÖZER | ||||||||
Course Lecturer(s): |
Assoc. Prof. EDİN GÜÇLÜ SÖZER |
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Course Assistants: |
Course Objectives: | |
Course Content: |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
Course Notes / Textbooks: | |
References: |
Learning Outcomes | ||||||
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Program Outcomes | ||||||
1) To gain basic knowledge about the basic functions in the field of business administration and to apply them in real life. | ||||||
2) To use scientific research methods and technology in decision processes of business. | ||||||
3) Evaluating the effects of political, legal, geographical, economic and technological factors on the competitive structure of the business area with team work and finding the necessary solutions. | ||||||
4) To be aware of current issues in the field of business and to gain sensitivity to problems. | ||||||
5) Transmission of written documents such as reports, printouts, internal correspondence orally in an effective manner. | ||||||
6) Defining and analyzing the problem by forming a team within the framework of professional expertise and conceptual knowledge and using leadership qualities. | ||||||
7) To be able to relate to other areas of business, to be aware of global and social ethical norms. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To gain basic knowledge about the basic functions in the field of business administration and to apply them in real life. | |
2) | To use scientific research methods and technology in decision processes of business. | |
3) | Evaluating the effects of political, legal, geographical, economic and technological factors on the competitive structure of the business area with team work and finding the necessary solutions. | |
4) | To be aware of current issues in the field of business and to gain sensitivity to problems. | |
5) | Transmission of written documents such as reports, printouts, internal correspondence orally in an effective manner. | |
6) | Defining and analyzing the problem by forming a team within the framework of professional expertise and conceptual knowledge and using leadership qualities. | |
7) | To be able to relate to other areas of business, to be aware of global and social ethical norms. |
Semester Requirements | Number of Activities | Level of Contribution |
total | % | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % | |
total | % |