Healthcare Management non-thesis
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

General course introduction information

Course Code:

SAY553

Course Name:

Health Policies

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	8

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Master

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. AYSUN DANAYİYEN

Course Lecturer(s):

Assoc. Prof. ONUR YARAR
Dr.Öğr.Üyesi SEMRA BAYSAN
Dr.Öğr.Üyesi DENİZ SÖNMEZ
Dr. BİLİNMİYOR BEKLER
Öğr.Gör. FÜSUN FESLİ

Course Assistants:

Course Objective and Content

Course Objectives:	It is aimed to teach marketing management in health institutions and marketing techniques necessary for developing marketing strategies that will provide competitive advantage to healthcare managers.
Course Content:	Strategic marketing management, marketing strategies and marketing mix elements in health institutions

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Strategy creation and evaluation,
2) To be able to use the elements of marketing mix in a competitive advantage.
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Service and Healthcare Marketing and Service Improvement	.
2)	Service Innovation and Service Design	.
3)	The Role of Employees in Service Delivery	.
4)	Consumer Behavior in Healthcare Business	.
5)	Assessing Health Service Quality	.
6)	Defining Health Service Standards Through the Eyes of a Customer	.
7)	Customer relations management	.
8)	Physical Spaces in Health Services Presentation	.
9)	Consumer Research in Health Care	.
10)	Understanding New Service Delivery Methods	.
11)	Service Businesses Capacity Planning and Demand Management	.
12)	Integrated Marketing Communication Management	.
13)	Price and Pricing Methods in Health Care	.
14)	Promotion methods of health behavior	.

Sources

Course Notes / Textbooks:	Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Services Marketing. 5th Edition, 2009. Philip Kotler, Joel Shalowitz, Robert J. Stevens (2008). Strategic Marketing for Health Care Organizations. Jossey Bass, USA. Philip Cooper (1994). Health Care Marketing. An Aspen Publication, USA. Eric N. Berkowitz (2006). Essentials of Health Care Marketing. Jones and Barlett Publishers, Boston.
References:	Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. Services Marketing. 5th Edition, 2009. Philip Kotler, Joel Shalowitz, Robert J. Stevens (2008). Strategic Marketing for Health Care Organizations. Jossey Bass, USA. Philip Cooper (1994). Health Care Marketing. An Aspen Publication, USA. Eric N. Berkowitz (2006). Essentials of Health Care Marketing. Jones and Barlett Publishers, Boston.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2
Program Outcomes
1) To be able to supervise social, scientific, cultural and ethical values in the collection, interpretation, application and announcement of data related to the field and to teach these values. - To be able to develop strategy, policy and implementation plans on issues related to the field and to evaluate the results obtained within the framework of quality processes. - To be able to use the knowledge, problem solving and/or application skills they have assimilated in the field in interdisciplinary studies.
1) -Develop and deepen knowledge in the same or in a different field to the proficiency level based on Bachelor level qualifications. -Conceive the interdisciplinary interaction which the field is related with
1) -Develop and deepen knowledge in the same or in a different field to the proficiency level based on Bachelor level qualifications. -Conceive the interdisciplinary interaction which the field is related with.
2) To be able to independently carry out a study that requires expertise related to the field. - To be able to develop new strategic approaches for the solution of unforeseen complex problems encountered in applications related to the field and to produce solutions by taking responsibility. - To be able to lead in environments that require the solution of problems related to the field
3) - 1- Develops strategies and policies on issues related to the field of health and interprets implementation plans and evaluates the results obtained in a scientific and ethical framework. 2- Observes social, scientific and ethical values in the stages of collecting, interpreting and announcing data related to the field of health and teaches these values. 3-Apply the knowledge and problem-solving skills assimilated in the field of health in interdisciplinary studies. 4- Evaluates the current developments in the field of health in line with national values and country realities, including children and families, which are the basic units of society. 5- Develops strategy, policy and implementation plans on issues related to the field of health and evaluates the results obtained within the framework of quality processes. 6- Contributes to national and international health policy studies on the further development of health. 7-Has experience to work with other health disciplines.

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to supervise social, scientific, cultural and ethical values in the collection, interpretation, application and announcement of data related to the field and to teach these values. - To be able to develop strategy, policy and implementation plans on issues related to the field and to evaluate the results obtained within the framework of quality processes. - To be able to use the knowledge, problem solving and/or application skills they have assimilated in the field in interdisciplinary studies.
1)	-Develop and deepen knowledge in the same or in a different field to the proficiency level based on Bachelor level qualifications. -Conceive the interdisciplinary interaction which the field is related with
1)	-Develop and deepen knowledge in the same or in a different field to the proficiency level based on Bachelor level qualifications. -Conceive the interdisciplinary interaction which the field is related with.
2)	To be able to independently carry out a study that requires expertise related to the field. - To be able to develop new strategic approaches for the solution of unforeseen complex problems encountered in applications related to the field and to produce solutions by taking responsibility. - To be able to lead in environments that require the solution of problems related to the field
3)	- 1- Develops strategies and policies on issues related to the field of health and interprets implementation plans and evaluates the results obtained in a scientific and ethical framework. 2- Observes social, scientific and ethical values in the stages of collecting, interpreting and announcing data related to the field of health and teaches these values. 3-Apply the knowledge and problem-solving skills assimilated in the field of health in interdisciplinary studies. 4- Evaluates the current developments in the field of health in line with national values and country realities, including children and families, which are the basic units of society. 5- Develops strategy, policy and implementation plans on issues related to the field of health and evaluates the results obtained within the framework of quality processes. 6- Contributes to national and international health policy studies on the further development of health. 7-Has experience to work with other health disciplines.

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Group study and homework
Homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Presentation
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	14	% 20
Midterms	1	% 30
Final	1	% 40
total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	6	10	60
Presentations / Seminar	7	3	21
Homework Assignments	14	5	70
Midterms	1	1	1
Final	1	2	2
Total Workload			196