New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD105

Course Name:

Media Studies

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	7

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT

Course Lecturer(s):

Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT

Course Assistants:

Course Objective and Content

Course Objectives:	The media, which carries out a public service to publicize the events of life, politics and economy, play an important role for society and companies. The media should be based on a gentle and sensitive balance of informational relations with society. The aim is to tell the media what kind of a function is installed, where the limits begin and where it ends.
Course Content:	What is news and journalist; What are the functions and responsibilities of the media in the light of developing social, economic and technological developments; The relationship between ethics and media, the boundaries of digital media, Mission of the new media, the Enveloping Impact of the News; Communication Theories and Criticisms.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To follow the latest developments in media and online and offline sources, learning to feed from other disciplines that feed advertising, introduction to theoretical and practical information about the tools that will provide functional benefit.
2 - Skills
Cognitive - Practical
1) To be able to use the theoretical and factual knowledge about the media in personal production, to analyze existing campaigns, to be able to approach critically. To be able to interpret and evaluate the campaign data by using the knowledge and skills acquired in media, to identify the problems in the marketing communication process.
3 - Competences
Communication and Social Competence
1) To be able to combine knowledge of current problems and situations on the same plane as what they have learned in the theoretical framework, to be able to identify and complete the missing quantitative and qualitative data in order to solve the problem or gain the competence to complete. To be able to propose and implement constructive projects for the social environment by combining journalism, knowledge and experiences with social responsibility.
Learning Competence
1) Critical approach to the knowledge gained in the field of media, to make suggestions for change and to apply, to determine the learning requirements for this and to achieve its goal by planning. In this sense, understanding the importance of lifelong learning and developing the tendency to implement this approach.
Field Specific Competence
1) Collecting news, processing and interpretation of information. To act in accordance with ethical, scientific values and to make decisions.
Competence to Work Independently and Take Responsibility
1) To be able to carry out an advanced study related to the field of media independently, to make production for the portfolio. To be able to take responsibility as individual and team member to solve crisis communication problems.

Lesson Plan

Week	Subject	Related Preparation
1)	Newspaper Journalism and Development in the World and Turkey / Relation between News and Technology / New Facts of the New World
2)	How Can the Journalist Think? Media Definitions and Types / What is News? / How to Choose News / Selection of images to be used in the news / News Tools: Press conferences / What is important for the media? Media Habits / Live Broadcasts, Telephone Broadcasting / Interviews	Video / https://www.youtube.com/watch?v=dO2LWKpeyI8
3)	Social Media Age / Social Media and Management / Functions / Why Social Media is an Important Source? How Is Your Visibility on Social Media and the Internet Increased? How does being in social media provide an advantage to the company? What is the function of blog posts? How can shares be of interest to people?	Video / Başkanın Adamları: https://www.youtube.com/watch?v=-eU4BFnuXmQ
4)	Facebook Newsfake / Chambridge Analitica / Social Media US Elections, Brexit, Trump And Others	https://www.yenisafak.com/video-galeri/yazarlar/heybetli-hikmetli-hkim-2186951 Sosyal medya algoritmaları nasıl işliyor? - DW Türkçe https://www.youtube.com/watch?v=z2f_aGUm4_I Sosyal medya fikirlerinizi nasıl yönlendiriyor? - DW Türkçe https://www.youtube.com/watch?v=IGqGJXaa1XI&t=30s
5)	The Concept of Global Village- Mcluhan / Jean Baudrillard's Media Analysis / The Reality of Chomsy and Media	Video / Kanada Salamı: https://www.youtube.com/watch?v=4jf8Bt4gD9Y
6)	How do our perceptions occur? Who, Why, and How? / Is The World Abusing More due to Social Media / How Algorithms Affect Our Ideas?	Video: https://www.youtube.com/watch?v=BLZo_ILZhfk https://www.youtube.com/watch?v=IGqGJXaa1XI
7)	Why Do News and Advertising Interlock Each Other? Negative Results and Samples / What are the Ethical Boundaries of Advertising?
8)	Unpredictable Human Behaviors at news source Unpredictable Human Behavior and Transformation / Stanford Prison Experiment / Milgram Experiment / What are Social and Impacts (Effect)?	Video https://www.youtube.com/watch?v=PqFm-EcvNqY https://www.youtube.com/watch?v=DTWk66LAAAQ
9)	Media-Capital Relations Media Management in Interest, Capital and Advertising / Advertising and Publication Press and New Media Management	Video/ Türkiye’den gazetecilik örnekleri: https://www.youtube.com/watch?v=KfaVUO5WWcU
10)	Media Ethics Responsibilities of Media. Language and style of media in the context of the country and society	Video: https://www.youtube.com/watch?v=loTIzXAS7v4
11)	Media And Crisis Management. How did they manage the crisis through media? Case Studies: Why could the BP not control the Gulf of Mexico? How Mey İçki has managed the fake raki event and the crisis has turned to the opportunity? Why Apple Couldn't Manage the Crisis on Social Media?	video: https://www.youtube.com/watch?v=XYdA55RJfwo
12)	Media And Corporate Reputation Management: Unmanaged Reputations /Brands And Their Black History/ Reputable Company examples from Turkey and the world / Why do companies need media?
13)	Communication Errors / Accidents: Manager's Body Language/ Preferences and the Color Selection in Apparel / Sensitive Sides of Media-Company Relations / Issues that not shared with the media	Soma Maden Faciası sonrası toplantı / Youtube video: https://www.youtube.com/watch?v=VCwSgs8qGro
14)	Social Responsibilities of the Media / Corporate Social Responsibilities /How To Prepare The Text Of Press / Rules of Press Announcement / Functions of Public Relations / Principles / Where to Use Pr?

Sources

Course Notes / Textbooks:	İletişimin ABC’si (Ünsal Oskay), Haberler (Alain De Botton), Medya Gerçeği (Noam Chomsky).
References:	Global Köy (Marshall McLuhan), Medya Mesajı Medya Masajıdır (Quentin Fiore, Marshall McLuhan)

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.	5
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.	4
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.	3
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.	5
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.	5
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation	5

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 50
Kanaat Notu	1	% 10
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	48
Study Hours Out of Class	16	144
Midterms	1	3
Final	1	3
Total Workload		198