New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD106

Course Name:

News Design Management

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
2	0	2	7

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SERRA ORKAN

Course Lecturer(s):

Dr.Öğr.Üyesi SERRA ORKAN
Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT

Course Assistants:

Course Objective and Content

Course Objectives:	The media has to act with a responsible understanding of the media in order to reach the objective and objective news and information of the society. The aim of the course is to explain the elements of the news, the limits of correct and objective news, and the ethical responsibilities to be followed.
Course Content:	The Elements of News, The Responsibilities of the Journalist, Neutral and Objective Publishing, The Ethical Responsibilities of the Media, The Transformation of Digital Media, The Changing Media Social Media News Understanding, The Wrapping of News; News Theories, Media Critics, Crisis Management and Media.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To follow the latest developments in the news area from online and offline sources, to learn to feed from other disciplines that feed the advertising field, to enter the theoretical and practical information about the functional benefit equipment.
2 - Skills
Cognitive - Practical
1) To be able to use theoretical and factual knowledge in personal production, to analyze existing campaigns, to be able to critically approach. To be able to interpret and evaluate the campaign data using the knowledge and skills acquired in the news area, to identify the problems in the marketing communication process.
3 - Competences
Communication and Social Competence
1) To be able to communicate with the pioneer and formations( IAB, IAA )about the news area. To be able to propose and implement constructive projects for the social environment by combining journalism, knowledge and experiences with social responsibility.
Learning Competence
1) Critical approach to the information gained in the field of journalism, making suggestions for change and applying, determining the learning requirements for this and reaching its goal by planning.
Field Specific Competence
1) Collecting news, processing and interpretation of information.
Competence to Work Independently and Take Responsibility
1) To be able to conduct an advanced study on news area independently. To be able to take responsibility as individual and team member to solve crisis communication problems.

Lesson Plan

Week	Subject	Related Preparation
1)	A short history of news-journalism. Development of newspapers and news reporting in Turkey and the world, news technology relationships, the new realities of the new world.
2)	Designing news and classical media approaches. Definition and types of media, What is news? / Editorial; How to choose news? / Selection of images to be used in news / Means of news: Press conferences / What is important for the media? / Media habits / Live broadcasts, telephone broadcasts and interviews.	Video: https://www.youtube.com/watch?v=dO2LWKpeyI8
3)	New media approaches - Social media. Social media era / Social media and management / Functions / Why is social media an important source? How does your visibility on social media and the Internet increase? / How does being in social media give the company an advantage? What is the function of blog posts?	https://www.youtube.com/watch?v=-eU4BFnuXmQ https://www.youtube.com/watch?v=1KQy41eu-EE&t=6s
4)	New media, new politics. Fake news on Facebook / Cambridge analytica scandal / US elections on social media; Brexit, Trump and others.	https://www.yenisafak.com/video-galeri/yazarlar/heybetli-hikmetli-hkim-2186951 https://www.youtube.com/watch?v=z2f_aGUm4_I
5)	media theory Approaches. Mcluhan's "global village" concept / Jean baudrillard's media analysis / Chomsy and the reality of the media / The enveloping effect of news.	https://www.youtube.com/watch?v=4jf8Bt4gD9Y
6)	Deskop publishing and negative results. How do our perceptions occur? Is the world getting worse due to social media? How do algorithms affect our ideas?	https://www.youtube.com/watch?v=IGqGJXaa1XI
7)	News-advertising interaction. Why do news and advertising interfere? Negative results and examples of the dilemma / Where are the ethical limits of advertising?
8)	Social effects. Unpredictable human behavior and transformation / Milgram experiment / What are social and impacts?	https://www.youtube.com/watch?v=PqFm-EcvNqY
9)	Media-capital relations. Media management in the context of interests, capital and advertising / Advertisement and advertisement printing and new media management.	https://www.youtube.com/watch?v=KfaVUO5WWcU
10)	Media ethics. Responsibilities of the media / The language and style of the media in the context of the country and society interests and responsibilities.	https://www.youtube.com/watch?v=loTIzXAS7v4
11)	Media and crisis management. How did they manage the crisis through the media? Relations with the media during the crisis / successful and unsuccessful crisis management examples / when steps / ceo and managers make mistakes when things get out of hand?	https://www.youtube.com/watch?v=XYdA55RJfwo
12)	Media and corporate reputation management. Examples of reputable companies from Turkey and the world / Why do companies need media?
13)	Communication accidents. Manager's body language / choice of colors from clothing to preferences / sensitive aspects of media-company relations / issues not to be shared with media.	https://www.youtube.com/watch?v=VCwSgs8qGro
14)	Social responsibilities of the media. Corporate social responsibilities / How is the press release prepared? Rules of press release / Public relations functions / Principles / Where is PR used?

Sources

Course Notes / Textbooks:	İletişimin ABC’si (Ünsal Oskay), Haberler (Alain De Botton), Global Köy (Marshall McLuhan), Medya Mesajı Medya Masajıdır (Quentin Fiore, Marshall McLuhan), Medya Gerçeği (Noam Chomsky)
References:	Gazeteduvar, medyaradar, medyatava, Dikencom.tr, Bianet.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.	4
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.	5
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.	5
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.	5
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.	5
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation	4

Learning Activity and Teaching Methods

Expression
Lesson
Group study and homework
Homework
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Group project
Presentation
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 50
Kanaat Notu	1	% 10
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	16	144
Quizzes	1	3
Final	1	3
Total Workload		195