HRE302 Research MethodsIstanbul Okan UniversityDegree Programs New MediaGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
New Media
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

General course introduction information

Course Code: HRE302
Course Name: Research Methods
Course Semester: Spring
Course Credits:
Theoretical Practical Credit ECTS
3 0 3 6
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: No
Type of course: Compulsory
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. ZEYNEP GENEL
Course Lecturer(s): Assoc. Prof. ZEYNEP GENEL
Course Assistants:

Course Objective and Content

Course Objectives: The purpose of this course is to inform about the research methods and practices as theoretical and practical in social sciences and to inform that how they can be made. And to explain the example practices and to do research field.
Course Content: Introduction to Research Concept; Historical development of research concept II; Criteria of Science; Frames and Features of Research Method I; Frames and Features of Research Method II; Archive Method; MIDTERM EXAM; Content Analysis; To form teams for project selection and implementation for the final; Sampling Method and its features; Types and characteristics of questioning in survey method; Evaluation of surveys; Analysis of the EXCEL / SPSS results of the implementation of the projects; PROJECTS PRESENTATION; FINAL

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Research concept; scientific criteria; the aims of science; types of scientific research; the framework and properties of the research method; archive management; content analysis, pragmatic analysis; analytical analysis; scientific analysis; case study; sampling method and its properties; determination and importance of sample size; determining the variables of the project; introduction to survey method types and features of asking questions in survey method; points to be considered in preparing a survey; scale types and properties used in the survey; preparing survey questions for the project; evaluation of surveys; data analysis / spss application examples.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Historical development of research concept I Review of subject To do source scans Reading and evaluating of related parts of resources
2) Ways of getting information Review of subject To do source scans Reading and evaluating of related parts of resources
3) • Aims of Science           Understanding / Description           Explanation           Interpretation           Control Types of Scientific Research • According to the purpose • According to the method Review of subject To do source scans Reading and evaluating of related parts of resources
4) The source of the problem. Method Strategies Archive - Opinion - Analytical - Experimental Areas Review of subject To do source scans Reading and evaluating of related parts of resources
5) • Features of the archive method • The disadvantages of the archive method • Sources in archive research • Writing the Research Review of subject To do source scans Reading and evaluating of related parts of resources
6) Formal and Informal Techniques and their properties Content Analysis Sampling Observation Delphi Survey Review of subject To do source scans Reading and evaluating of related parts of resources
7) • Archive Method • Features of the archive method • The disadvantages of the archive method • Sources in archive research • Writing Your Research Review of subject To do source scans Reading and evaluating of related parts of resources
8) • Pragmatic Analysis • Analytical analysis • Scientific Analysis • Case Study Passing through the eye To do source scans Reading and evaluating related parts of resources
9) • Determining the project topics of the teams • Determining the aims and hypotheses of the project • Determining the working area of the project Passing through the eye To do source scans Reading and evaluating related parts of resources
10) • Determining the sample size and its importance. • Determining the variables of the project • Introduction to the Survey Method Review subject Make resource scans and prepare questions for the survey To analyze of different survey examples
11) • Issues to be considered in preparing a survey • Scale types and properties used in the survey • Preparing the survey questions for the project Testing the survey for the project Determining the suitability of the questions of the surveys Giving the latest status of the surveys
12) • Data Analysis / SPSS application examples • A sample survey assessment Review of survey questions prepared for the project Entering into EXCEL / SPSS of surveys for analysis
13) • Making necessary corrections • The importance of completing the project at the desired time Writing and viewing the project Preparation of presentations of prepared projects.
14) • PRESENTATION OF THE PROJECTS Preparation for the final exam
15) Final examination Final examination
16) End of semester End of semester

Sources

Course Notes / Textbooks: Sosyolojide Yöntem ve Teknikleri
Anadolu Üniversitesi Yayınları, 2010
References: Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri – Prof. Dr. Aysel AZİZ, Nobel Akademi

SPSS uygulamalı Araştırma Yöntemleri, Prof. Dr. Yahşi Yazıcıoğlu, Yard. Doç. Dr. Saniye Erdoğan, Detay Yayıncılık, 2014

Course-Program Learning Outcome Relationship

Learning Outcomes

1

Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way. 5
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas. 4
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading. 5
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication. 5
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way. 5
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation 5

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading
Homework
Project preparation

Assessment & Grading Methods and Criteria

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 16 % 10
Project 1 % 10
Midterms 1 % 30
Final 1 % 50
total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Workload
Course Hours 13 39
Midterms 1 1
Final 1 1
Total Workload 41