Week |
Subject |
Related Preparation |
1) |
A brief reminder of the progress made regarding the advertising in the world and Turkey.
• Disclosure of the place of advertisement in marketing communication.
• Explaining the organizational structure of advertising agencies.
• Describe the sections in the functioning of the agencies by listing.
• Disclosure of the departments' responsibilities. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
2) |
• Defining the advertising production process.
• Addressing the issue of developing the advertising strategy.
• Defining the determination of media decisions.
• Disclosure of the identification of advertising media. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
3) |
• Sorting the written advertising media.
• To explain the concept of measurement in the press.
• Explaining the concept of cost calculation in the press.
• Sequencing of the advertising media broadcasting.
• Explaining the concept of measurement on television.
• Explanation of the concept of measurement in radio. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
4) |
• Listing other advertising media in order.
• Addressing the phenomenon of outdoor measurement.
• Explaining the phenomenon of measurement in cinema.
• Explaining measurement and planning on the Internet.
• Explaining the structure and functioning of the advertising production company. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
5) |
• Explaining the process of writing an ad text for print media.
• Defining and exemplifying the Layout concept.
• Defining the production stage in the ad text for the printed advertisement.
• Explanation of the use of photographs in printed advertising. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
6) |
• Explaining the preparation stages of the radio spot by sequencing.
• Explanation of the points to be considered about writing text on the radio.
• Addressing the sound selection in the radio spot.
• Elaboration of the topic of music selection in the radio spot.
• Explanation of jingle, stock music, commercial music, vocals, sound design, recording, mixing terms. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
7) |
• Monitoring of the information acquired within the previous lesson through observation and reinforcement of the information by visiting the audio studio. |
Repetition of the stated issues.
Reading the subject of the next lesson. |
8) |
Sorting print media.
• Sorting narration styles in television advertisements.
• Explanation of the script writing.
• Explaining the term story board and handling it with examples.
• Sequence of the shooting phase. |
Repetition of the stated issues.
Repetition of all subjects for the midterm exam. |
9) |
Group discussion.
Evaluation of the samples |
Repetition of the stated issues. |
10) |
• Explaining the concept of subtitle.
• Explaining preparations before shooting.
• Explaining the concept of pre-production.
• Defining the concept of PPM (pre production meeting).
• Explaining the editing stage.
• Explanation of the distribution and publication stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
11) |
• Making a visit to the movie studio, observing and reinforcing the information acquired within the previous lesson during the application stages. |
Repetition of the stated issues.
Read the topics of the next lesson. |
12) |
• Observing and reinforcing the information gained within the scope of the course through the visit to the animation studio. |
Repetition of the stated issues.
Read the topics of the next lesson. |
13) |
• Description of editing and assembly stages in post production.
• Explaining the visual effect and online finishing stages in post production.
• Defining the voice over stage in post production.
• Explaining the color grading stage in post production.
• Video transfer and synephect in post production, defining the stage |
Repetition of the stated issues.
Read the topics of the next lesson. |
14) |
• Observing and reinforcing the information obtained during the course with the visit of the post production studio. |
Repetition of topics for final exam. |
15) |
• Description of editing and assembly stages in post production.
• Explaining the visual effect and online finishing stages in post production.
• Defining the voice over stage in post production. |
None |
16) |
FİNAL EXAM |
Adım Adım Reklam Üretimi (Reklam Filmi Prodüksiyonu)
Nesrin Tan Akbulut & Elif Eda Balkaş
2010. İstanbul: Beta
Televizyon Reklam Filmi Yapımı. Kavramlar, Uygulamalar, Sorunlar ve Telif Hakları.
Nesrin Tan Akbulut & Elif Eda Balkaş Erdoğan
2010. İstanbul: Beta
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Program Outcomes |
Level of Contribution |
1) |
Students will able to explain the essential body of knowledge in the area of International Relations, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models. |
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2) |
Students will able to employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. |
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3) |
Students will able to categorize the basic concepts of Turkish politics, comparative politics, international relations, diplomatic history and foreign policy. |
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4) |
Students will able to analyze and critically evaluate local and global dynamics of contemporary socio-economic and political developments, foreign policy making and conflict resolution with all aspects. |
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5) |
Students will able to discover and create novel opportunities with an entrepreneurial spirit and use expertise to successfully establish and develop their own ventures. |
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6) |
Students will able to apply their knowledge in international institutions and multicultural environments and develop an interdisciplinary approach enabling them to relate and synthesize knowledge from diverse disciplines and draw novel conclusions. |
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7) |
Students will able to communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of International Relations. |
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8) |
Students will able to appreciate and defend human rights and multi-cultural diversity, and should emphatically interact with individuals from diverse cultural backgrounds in social and professional settings. |
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9) |
Students will able to identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society. |
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