Week |
Subject |
Related Preparation |
1) |
Introduction of the Course • Scope • Rationale • Importance • Rules and Requirements |
Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000. |
2) |
Advertising History in General • Scope • Limitations • Resources |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
3) |
Prepress Period: The emergence and development of basic advertising formats such as various marking and broaching. |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
4) |
Early Printing Period (15th century - 18th century): The development process and effects of newspaper and magazine advertising, along with various printed advertising techniques such as posters, posters, and flyers that emerged with the invention of the printing press. |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
5) |
Dissemination Period (1840-1900): In line with the impact of the industrial revolution, the development of the impact area of printed advertising and the emergence of the first advertising agencies in the face of the rapid development in the field of production-based market economy, transportation and education. |
NONE |
6) |
Integration Period (1900–1925): Evaluation of the developments in agency functioning in advertising media and techniques, the emergence process of national and international advertising associations and associations. |
Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. |
7) |
Scientific Development Period (1925-1945): the emergence of radio and television advertising, the changing dimension of advertising in the process of understanding and using the importance of research methods in terms of advertising studies, establishing the relationship between advertising and market and consumer analysis. |
Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015 |
8) |
MİDTERM |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. - Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000. - Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 Yardımcı Kaynaklar: - Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. - Yüksel, Ünsal; Bilimsel Reklam ve Pazarlamadaki Yeri, 2. Baskı, Tivi Reklam, İstanbul, 1984. - Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
9) |
Commercial and Social Integration (1945-1970): Understanding the image-centered development process and its consequences resulting from the spread of the liberal economies and the change in the production-consumption balance. |
Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. |
10) |
Creative Revolution: Bill Bernbach and the changes in the advertising world in the 60s. |
Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 |
11) |
Brand Period (1970-1980): The increasing importance of brands in the consumer mind and the development of advertising practices on a brand basis. |
Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 |
12) |
Post Industrial Period (1980-1990): Differentiation in advertising messages and the rise of lifestyle advertising. |
Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
13) |
Globalization Period (1990-2000): The birth of international markets with the integration of national markets, the emergence of network agencies and integrated marketing communication understanding. |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. |
14) |
The Rise of Digital Advertising (2000 and later): The emergence of technology-centric, online, interactive advertising concept in parallel with the development of new communication technologies. |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. |
15) |
The Future of Advertising |
Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 |
16) |
FİNAL EXAM |
Tungate, Mark; Reklamcılığın Global Tarihi, Çev.: Levent Göktem, MediaCat Yayınları, İstanbul, 2008. - Koloğlu Orhan; Reklamcılığımızın İlkyüzyılı 1840 - 1940, Reklamcılık Vakfı Yayınları, İstanbul, 2000. - Sezer, Kemal; Reklam Kuşakları 1940-2000 Sektörün 60 Yılı, Reklamcılık Vakfı Yayınları, İstanbul, 2014 Yardımcı Kaynaklar: - Poe, Marshall T.; İletişim Tarihi, Çev: Umut Yener Kaya, Islık Yayınları, 2015. - Yüksel, Ünsal; Bilimsel Reklam ve Pazarlamadaki Yeri, 2. Baskı, Tivi Reklam, İstanbul, 1984. - Dyer, Gillian; İletişim Olarak Reklamcılık, Çev: M. Nurdan Öncel Taşkıran, BETA Yayınları, 2010. |
|
Program Outcomes |
Level of Contribution |
1) |
Have knowledge of children's development, learning characteristics and difficulties. |
|
2) |
It acquires basic and updated theoretical and practical knowledge in child development by using the necessary teaching and learning tools and resources. |
|
3) |
It has the knowledge of evaluating and interpreting the correctness, reliability and validity of information about child development. |
|
4) |
In the field of child development, interprets and evaluates evidence-based data, using advanced knowledge and skills, covering areas of physical-motor, cognitive, language, social-emotional, sensory development, for children with normal and abnormal development by observing ethical values. develops solutions and makes team work. |
|
5) |
In the field of child development, it has the ability to produce different solutions with a evidence-based approach to problem situations for children with normal and abnormal development. |
|
6) |
Responsible for trans-disciplinary work in the field of child development and fulfill its duty effectively. |
|
7) |
Introduces the theoretical and practical advanced knowledge acquired in the field of child development, shows the generations and the learning. |
|
8) |
Vocational projects, researches and activities plans, practices and processes are evaluated and evaluated for the social environment in which they live with the awareness of social responsibility. |
|
9) |
It informs the related persons and institutions about the issues related to the field of child development and shares suggestions of solutions for problems and problems with active and qualified experts by supporting quantitative and qualitative support. |
|
10) |
Evaluates its knowledge with a critical approach, determines its own learning needs and directs its learning |
|
11) |
Develops a positive attitude towards lifelong learning by using the ways of reaching information effectively. |
|
12) |
Quality management and processes, including infants, children and families, have sufficient awareness of individual, environmental protection and occupational safety, act and participate in these processes. |
|