Physiotherapy and Rehabilitation | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | SAG309 | ||||||||
Course Name: | Health Communication | ||||||||
Course Semester: |
Fall |
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Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Department/Faculty/University | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. AYSUN DANAYİYEN | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi AYSE DUDU KILINÇ Dr.Öğr.Üyesi HAVVA PALACI |
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Course Assistants: |
Course Objectives: | To be able to comprehend Health Communication, which covers all kinds of communication with health content, as a form of communication that the people and groups related to the health topic carry out for the target groups concerned. |
Course Content: | To be able to recognize the health communication levels such as personal communication, interpersonal communication, group communication (including organizational communication), mass communication and social marketing methods. Understanding the importance of the stages of development and change of health behavior through the influence of communication on behavior modification, gaining an approach to developing a health communication program with examples and impressive-persuasive health messages |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | • Describe the program | • The concept of health communication is given in the topics to be discussed. |
2) | Introduction to Health Communication | Communication, communication process, basic items, definition of health concept, health resources and risks, development of health, concept of health communication Homework. Patch Adams will be followed. |
3) | Development of Health Communication Concept | Development of health communication concept, history, disciplines affecting health communication, definition of health communication and limits of health communication field and health communication levels. |
4) | Health Communication Levels (Self-communication) | Self-awareness, awareness, the theory of needs, learned helplessness Think, match, share: questions and comments on the direction of film communication Team work: Notification of teams being created and the hospitals to be compared. Begin following Facebook and twitter sharing. Homework: İnside Out animation film to be watched |
5) | Health Communication Levels (Level of interpersonal communication) | Interpersonal communication, interpersonal health communication approach and models health personel patient relations message production, verbal, nonverbal communication, listening skills, empathy, personal role, communication barriers. Think, match, share: related to animated film |
6) | Health Communication Levels (Group communication level and Mass Communication) | Group communication, organizational communication, corporate importance and functions of communication Mass communication and scientific field information, health information control and media, effects on globalization and public health information, health literacy and media Think, match, share: questions and comments about media societies |
7) | Midterm exam | |
8) | Behavioral change in the field of health, Health Behavior Theories | The formation of health-related behavior, Explanatory Theories The Causeful Action Theory Action based on the cause Planned Behavior Theory Theory of Change Health Belief Model Consumer information processing model The theory of diffusion of innovations |
9) | Health Communication Program Development, Health Communication Campaigns | History of health communication campaigns General information on health communication campaigns Health Communication Planning Before Campaign Process Planning / Start-up phase Communication Plan |
10) | Health Communication Program Development, Health Communication Campaigns, Target group | Target Audience Concept Determining the Target Audience Target audience in health communication Target audience separation in health communication campaigns Public Relations Studies and advocacy from health communication methods |
11) | Health Communication Program Development (Implementation - design phase) | What can be done with health communication campaign, planning, precede-proceed progress, need-based planning, development of communication strategies, determination of goals |
12) | Health Communication Program Development (impact assessment) | Assessment stage, valuation methodology and theory-oriented, cooperation and the sharing of findings, generalizations about health communication campaigns, examples from Turkey and world health communication campaigns |
13) | TEAM PRACTICE PROJECT PROPOSAL | |
14) | TEAM PRACTICE PROJECT PROPOSAL | |
15) | final exam |
Course Notes / Textbooks: | • Kevin B. Wright, Lisa Sparks, H. Dan O'Hair, John Wiley & Sons, (2012) Communication in the 21st Century . Health Communication: From Theory to Practice, Second Edition. . Tabak Selçuk Ruhi. (1999). Sağlık İletişimi. Literatür Yayıncılık. • Okay Ayla (2014). Sağlık İletişimi. Derin Yayınları. • Çınarlı İnci (2008). Sağlık İletişimi ve Medya .Nobel Yayın Dağıtım. |
References: | • Dersin sorumlusu tarafından belirlenen okumalar ve videolar. |
Learning Outcomes | 1 |
2 |
3 |
4 |
5 |
6 |
7 |
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Program Outcomes | |||||||
1) Physiotherapy profession, knowledge of basic medical sciences, clinical information on diseases and has a knowledge of foreign languages. | |||||||
3) Adopts the principles of professional ethics and patient rights | |||||||
5) Involves in the protective scope of rehabilitation services, applies health practices to improve individual life quality. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Physiotherapy profession, knowledge of basic medical sciences, clinical information on diseases and has a knowledge of foreign languages. | |
3) | Adopts the principles of professional ethics and patient rights | |
5) | Involves in the protective scope of rehabilitation services, applies health practices to improve individual life quality. |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Observation | |
Group project | |
Bilgisayar Destekli Sunum |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 5 |
Quizzes | 5 | % 5 |
Presentation | 1 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Study Hours Out of Class | 5 | 10 | 50 |
Presentations / Seminar | 1 | 1 | 1 |
Project | 1 | 20 | 20 |
Quizzes | 5 | 2 | 10 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 125 |