Tourism and Hotel Management | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | TUR358 | ||||||||
Course Name: | Sales and Revenue Management | ||||||||
Course Semester: | Spring | ||||||||
Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | Compulsory | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. YASEMİN KOÇAK | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi İLKER CALAYOĞLU Öğr.Gör. B.Öğretim Elemanı |
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Course Assistants: |
Course Objectives: | This course will introduce students to the theory and practice of sales and revenue management. Students will have detailed information about the applications in different business environments with examples. |
Course Content: | 1 To define the concepts of revenue management 2 Define income management problems in manufacturing and service systems 3 To be able to model real life income management problems by different methods in literature. 4 To determine the difference between manufacturing and airway revenue management problems 5 Solve income management problems by mathematical modeling |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Introduction to Sales and Revenue Management | |
2) | Demand Management Decisions | The course will be repeated. |
3) | Basic Price Optimization | The course will be repeated. |
4) | Single source capacity control | The course will be repeated. |
5) | Network capacity control | The course will be repeated. |
6) | MIDTERM EXAM | |
7) | Overcapacity reservation | The course will be repeated. |
8) | Overcapacity reservation | The course will be repeated. |
9) | Dynamic pricing | The course will be repeated. |
10) | Auctıon | The course will be repeated. |
11) | Customer behavior models: introduction | DERS TEKRAR EDİLECEK. |
12) | Customer behavior models and estimation methods | The course will be repeated. |
13) | Income management and dynamic pricing methods | The course will be repeated. |
14) | The place of revenue management in the service sector | The course will be repeated. |
15) | FINAL EXAM |
Course Notes / Textbooks: | HOCANIN DERS NOTLARI |
References: | HOCANIN DERS NOTLARI |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||
1) Learning the facts, concepts and principles related to tourism and hotel management | ||||||||
2) Having a theoretical and practical knowledge at the basic level related to the field | ||||||||
3) To be able to make analytical evaluations for tourism and travel sector | ||||||||
4) Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment | ||||||||
5) To be able to work efficiently in the tourism sector | ||||||||
6) Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide | ||||||||
7) Organizing, coordinating and developing departments in accommodation organizations | ||||||||
8) To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies | ||||||||
9) Demonstrating the ability to apply professional working techniques in food and beverage establishments |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Learning the facts, concepts and principles related to tourism and hotel management | 4 |
2) | Having a theoretical and practical knowledge at the basic level related to the field | 4 |
3) | To be able to make analytical evaluations for tourism and travel sector | 4 |
4) | Learning the basic laws and regulations and professional standarts that apply regarding the tourism sector in Turkey and physical environment associated with hotel management space, tools, and use acquainted with the technology, applying the ethical values, protecting the natural environment | 4 |
5) | To be able to work efficiently in the tourism sector | 2 |
6) | Learning the characteristics of the major tourist destinations to apply this knowledge in the tourism sector for Turkey and worldwide | 3 |
7) | Organizing, coordinating and developing departments in accommodation organizations | 2 |
8) | To be able to define and develop sales techniques and income management practices applied in accommodation and food and beverage companies | 3 |
9) | Demonstrating the ability to apply professional working techniques in food and beverage establishments | 4 |
Field Study | |
Peer Review | |
Expression | |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Lesson | |
Group study and homework | |
Lab | |
Reading | |
Homework | |
Problem Solving | |
Project preparation | |
Report Writing | |
Role Playing | |
Seminar |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Oral Examination | |
Homework | |
Application | |
Observation | |
Individual Project | |
Group project | |
Presentation | |
Reporting | |
Peer Review | |
Bilgisayar Destekli Sunum | |
Tez Sunma |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 16 | 48 |
Project | 16 | 112 |
Midterms | 1 | 12 |
Final | 1 | 15 |
Total Workload | 187 |