Banking and Finance (English) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | HRE456 | ||||||||
Course Name: | Advertising and Art Interaction | ||||||||
Course Semester: |
Spring |
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Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL | ||||||||
Course Lecturer(s): |
Öğr.Gör. ZEYNEP NİLÜFER ŞENGEL |
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Course Assistants: |
Course Objectives: | The aim of this course is; to evaluate how artistic trends are used in advertising. To learn art movements. To show examples of art movements in advertising field products. To produce by being influenced by art movements in advertising field products. |
Course Content: | Art movements and Advertising Aesthetic reflections of different art forms and movements in advertisement Describe advertising in the context of art To analyze the reflection of art movements in advertising |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Renaissance and examples used in advertising | Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
2) | Gothic and examples used in advertising | Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
3) | Classicism and examples used in advertising | Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
4) | Mannerism and examples used in examples | Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
5) | Baroque and examples used in advertising | Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
6) | Romanticism and examples used in advetising | Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
7) | MIDTERM EXAM | Karabacak, Z. İ. (2013). Reklam ve sanat ilişkisi. Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi, 3(1), 64-76. |
8) | Realism and examples used in advertising | Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
9) | Expressionism and examples used in advertising | Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
10) | Cubism and examples used in advertising | Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
11) | Futurism and examples used in advertising | Homework: assigned reading for next class session - Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
12) | Dadaism and examples used in advertising | Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. |
13) | Surrealism and examples used in advertising | Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. |
14) | Impressionism and examples used in advertising | Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. |
15) | Minimalism and examples used in advertising | Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
16) | FINAL EXAM | Homework: assigned reading for next class session - Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006.Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
Course Notes / Textbooks: | Little, Stephen, Derya Nüket Özer, and Elizabeth Bacon. ... İzmler: sanatı anlamak. Yapı-Endüstri Merkezi, 2006. Hollingsworth, Mary, Rengin Küçükerdoğan, and Banu Ergüder. Dünya sanat tarihi. İnkılap Kitabevi, 2009. |
References: | Ahu Antmen, 20. Yüzyıl Batı Sanatında Akımlar, Sel Yayıncılık. |
Learning Outcomes | 1 |
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Program Outcomes | ||||||||
1) Explain the essential body of knowledge in the area of banking and finance, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models. | ||||||||
2) Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | ||||||||
3) Recognize why financial institutions and financial intermediation exist and how they are structured. | ||||||||
4) Distinguish the insight about basic banking principles and regulations surrounding the banking industry. | ||||||||
5) Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures. | ||||||||
6) Recognize, interpret and discuss the current global economic issues. | ||||||||
7) Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of banking and finance. | ||||||||
8) Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management. | ||||||||
9) Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Explain the essential body of knowledge in the area of banking and finance, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models. | |
2) | Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | |
3) | Recognize why financial institutions and financial intermediation exist and how they are structured. | |
4) | Distinguish the insight about basic banking principles and regulations surrounding the banking industry. | |
5) | Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures. | |
6) | Recognize, interpret and discuss the current global economic issues. | |
7) | Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of banking and finance. | |
8) | Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management. | |
9) | Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society. |
Brainstorming/ Six tihnking hats | |
Individual study and homework | |
Role Playing | |
Q&A / Discussion |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 16 | 3 | 48 |
Midterms | 1 | 1 | 1 |
Final | 1 | 1 | 1 |
Total Workload | 50 |