International Relations | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | YMD411 | ||||||||
Course Name: | Brand Communication | ||||||||
Course Semester: |
Fall |
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Course Credits: |
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Language of instruction: | TR | ||||||||
Course Requisites: | |||||||||
Does the Course Require Work Experience?: | No | ||||||||
Type of course: | University Elective | ||||||||
Course Level: |
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Mode of Delivery: | Face to face | ||||||||
Course Coordinator : | Dr.Öğr.Üyesi AYŞE NAZLIHAN BEŞİKTAŞ | ||||||||
Course Lecturer(s): |
Dr.Öğr.Üyesi FATMA YONCA TUNÇ |
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Course Assistants: |
Course Objectives: | To comprehend the nature of the brand concept and the important role of the strategic management of this concept in the survival of the businesses around competitive marketing, To gain familiarity with the theory and applications at every stage of the process of brand application and the ability to apply / measure information about the process in which this concept is created, measured and managed. |
Course Content: | Brand components, brand types, brand creation, name, symbol and slogan, brand identity and positioning, person brand concept, storytelling, brand campaigns. |
The students who have succeeded in this course;
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Week | Subject | Related Preparation |
1) | Brand and brand management. | |
2) | Consumer-based brand presence | |
3) | Brand positioning and values. | |
4) | Selection of brand elements for the establishment of brand assets. | |
5) | Designing marketing programs for the establishment of brand assets. | |
6) | Integrated marketing communication for establishing brand presence. | |
7) | Benefiting from the secondary brand information for establishing brand presence. | |
8) | Midterm Exam. | |
9) | Measurement and interpretation of brand performance. | |
10) | Design and implementation of marking strategies. | |
11) | Naming of new products entering the market and brand expansion. | |
12) | Time management of the brand. | |
13) | Management within the geographical boundaries and market segments of the brand. | |
14) | An overview of the course. |
Course Notes / Textbooks: | - Kahraman, Murat. Sosyal Medya 101 2.0, İstanbul; Mediacat Yayıncılık, 2013 - Stratten, Scott. Sosyal Medyada Yapılan Müthiş İşler / Vasat İşler, İstanbul; Mediacat Yayıncılık, 2012 |
References: | - Kahraman, Murat. Sosyal Medya 101 2.0, İstanbul; Mediacat Yayıncılık, 2013 - Stratten, Scott. Sosyal Medyada Yapılan Müthiş İşler / Vasat İşler, İstanbul; Mediacat Yayıncılık, 2012 |
Learning Outcomes | 1 |
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3 |
4 |
5 |
6 |
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Program Outcomes | ||||||||
1) Students will able to explain the essential body of knowledge in the area of International Relations, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models. | ||||||||
2) Students will able to employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | ||||||||
3) Students will able to categorize the basic concepts of Turkish politics, comparative politics, international relations, diplomatic history and foreign policy. | ||||||||
4) Students will able to analyze and critically evaluate local and global dynamics of contemporary socio-economic and political developments, foreign policy making and conflict resolution with all aspects. | ||||||||
5) Students will able to discover and create novel opportunities with an entrepreneurial spirit and use expertise to successfully establish and develop their own ventures. | ||||||||
6) Students will able to apply their knowledge in international institutions and multicultural environments and develop an interdisciplinary approach enabling them to relate and synthesize knowledge from diverse disciplines and draw novel conclusions. | ||||||||
7) Students will able to communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of International Relations. | ||||||||
8) Students will able to appreciate and defend human rights and multi-cultural diversity, and should emphatically interact with individuals from diverse cultural backgrounds in social and professional settings. | ||||||||
9) Students will able to identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society. |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Students will able to explain the essential body of knowledge in the area of International Relations, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models. | |
2) | Students will able to employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. | |
3) | Students will able to categorize the basic concepts of Turkish politics, comparative politics, international relations, diplomatic history and foreign policy. | |
4) | Students will able to analyze and critically evaluate local and global dynamics of contemporary socio-economic and political developments, foreign policy making and conflict resolution with all aspects. | |
5) | Students will able to discover and create novel opportunities with an entrepreneurial spirit and use expertise to successfully establish and develop their own ventures. | |
6) | Students will able to apply their knowledge in international institutions and multicultural environments and develop an interdisciplinary approach enabling them to relate and synthesize knowledge from diverse disciplines and draw novel conclusions. | |
7) | Students will able to communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of International Relations. | |
8) | Students will able to appreciate and defend human rights and multi-cultural diversity, and should emphatically interact with individuals from diverse cultural backgrounds in social and professional settings. | |
9) | Students will able to identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society. |
Field Study | |
Expression | |
Brainstorming/ Six tihnking hats | |
Lesson | |
Group study and homework | |
Reading | |
Homework | |
Project preparation | |
Q&A / Discussion | |
Case Study |
Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing) | |
Homework | |
Application | |
Group project | |
Presentation | |
Reporting | |
Case study presentation |
Semester Requirements | Number of Activities | Level of Contribution |
Midterms | 1 | % 40 |
Final | 1 | % 60 |
total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 15 | 45 |
Study Hours Out of Class | 16 | 96 |
Final | 1 | 3 |
Total Workload | 144 |