Fashion Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

MOD363

Course Name:

Fashion Branding

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
2	2	3	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Common Pool

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi GİZEM YÜCELEN

Course Lecturer(s):

Dr.Öğr.Üyesi GİZEM YÜCELEN
Dr.Öğr.Üyesi SERNA UÇAR HATİPOĞLU

Course Assistants:

Course Objective and Content

Course Objectives:

This course aims to teach fashion brand creation to students through individual branding and international fashion brands. Need for individual brand creation; To teach the steps such as creating ideas, basic marketing information, examining and analyzing consumer behaviors, understanding fashion management through successful fashion brands both in the local and international arena, and providing the skill of analyzing fashion brand creation with the guests from the sector.

Course Content:

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Understanding the basic marketing knowledge
2) Understanding the concepts of corporate identity and brand
3) Recognition of brands in the fashion industry
4) Brand development project development
5) Brand Management
2 - Skills
Cognitive - Practical
1) Ability to develop ideas and projects
2) Gaining teamwork abilities
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Course Introduction and Introduction to Brand Concept Brand Definition, Brand Awareness, Brand Loyalty, Brand Image and Identity, Brand Management. Overview of Fashion Brand Perception and Development, Talking about Turkish fashion brands Explanation of course flow and operation
2)	Product Development Presentation: How to create an idea? How will the idea be brought into the project? (Material selection, design process ...) How to establish brand image? Group project: Group creation, initial work
3)	22 Golden Rule of Branding	-
4)	Price and Brand Positioning Presentation: Target audience determination, product-cost-customer-price relationship Group project: Group work	-
5)	Swot Analysis, 4P-4C Branding projects' presentations
6)	Mid-term:Project identification, price and brand positioning, corporate identity study
7)	GUEST: Brand identity designer
8)	Creating Branding, Identity & Logo Design Logo, Corporate identity studies, Branding process, Patent acquisition Group project: Group work
9)	GUEST: Advertising Agency Advertisement, Marketing Studies Advertising, marketing, digital media, pr work
10)	Determining Sales Channels Online sales, boutiques and stores, special events ...
11)	Angel Investors, opportunities and presentation methods to find appropriate investor for the projects
12)	Guest: Angel Investor
13)	Brand Cooperation
14)	Presentation-Revise on Branded Fiction of Generated Groups
15)	GUEST: Institutional Brand Analysis
16)	Final Week: Presentation of the Brand Creations

Sources

Course Notes / Textbooks:	Buyology - Martin Lindstrom Marka Yönetimi - Uğur Batı
References:	Buyology - Martin Lindstrom Marka Yönetimi - Uğur Batı

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	4	5	6	3	7
Program Outcomes
1) Having knowledge about the evolution of fashion discipline and current fashion system.
2) Having knowledge about textile technology and production methods.
3) Developing advanced speaking skills and presentation skills in front of the community.
4) Being able to take responsibility in the working environment and application processes, to be able to produce solutions to the problems encountered and to be able to work in teams.
5) To work properly with team members who are working together and with employees under their responsibility; Having the ability to direct and manage the team.
6) Ability to work on time management and action plans

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Having knowledge about the evolution of fashion discipline and current fashion system.
2)	Having knowledge about textile technology and production methods.	4
3)	Developing advanced speaking skills and presentation skills in front of the community.	3
4)	Being able to take responsibility in the working environment and application processes, to be able to produce solutions to the problems encountered and to be able to work in teams.	3
5)	To work properly with team members who are working together and with employees under their responsibility; Having the ability to direct and manage the team.
6)	Ability to work on time management and action plans	4

Learning Activity and Teaching Methods

Individual study and homework
Lesson
Group study and homework

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Group project
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	4	64
Application	16	2	32
Presentations / Seminar	2	4	8
Midterms	1	4	4
Final	1	4	4
Total Workload			112