Week |
Subject |
Related Preparation |
1) |
What Is Accident, Neglect And Risk? |
Video: http://www.haberturk.com/video/haber/izle/bp-meksika-korfezi-petrol-felaketi/151429 |
2) |
Crisis Definitions (Political, Economic, Corporate and Brand): What is a Crisis? / 5n of the Crisis / Reputation Management / Brand, Reputation and Crisis / |
Marka İtibarı: Vaka Çalışması Firestone-Explorer Krizi / Şirketler Rüya Büyüsünü Neden Yitirir?
Tüketici Markanın Yeni Sahibi Örnek Vaka: New Coke /
Video: http://www.temelaksoy.com/krize-care-inovasyondur/ |
3) |
How Should Crisis Communication Be Done? (Errors And Case Cases): Why Do We Do Communication? / Moving Forward In The Competition And Clearing Doubts / |
Vaka Analizi: Teknolojinin Geleceği ve Moore Kanunu
Video: http://www.haberturk.com/gundem/haber/1142715-develi-restaurantta-kezzap-dehseti |
4) |
Why is it difficult to predict the future / Strategic planning can be more creative / Strategy to shape the future / Unpredictable Crises for Companies |
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5) |
Crisis Management and Unpredictable Human Behaviors |
Zimbardo's Stanford Prison Experiment, Consumer Behavior / Different Consumer Patterns / Errors / Psychological and Socio-Cultural Effects / Milgram Experiment / Crisis Management and Marketing / "Black Book of Brands" |
6) |
Crisis and Scenarios: How to Prepare for Crises? / Sources of the Crisis / What are the Types of Crisis? / Crisis Communication Management / Stages of Crisis |
Lessons from Crises: Oil Companies and 'Niger Delta |
7) |
Principles of Crisis Management: Successful Crisis Management / What is Corporate Reputation? / Corporate Reputation Management / Unmanaged Reputation and Crisis Threatens Reputation |
Case Study: Exxon Valdez accident.
Case Analysis: Boeing's Successful Crisis Management. |
8) |
Crises and Transformation: New Management Approach and Profit Discussion in Companies / Generations and Changing Consumer Responses |
Unmanaged Crises (BP Mexico Case), Inadequate insights, Why did the Internet not take place among Microsoft's priorities? |
9) |
All About Crisis Management: 99 percent of the crisis is communication, 1 percent is technical / Crisis Planning Tips |
Risks and Foresights: Examples of Toyota, Samsung, IBM, DEC and Apple |
10) |
Crises and New Consumer Concept |
Consumer-Friendly Companies and Toyota Example / The Japanese Attack on the Swedish Watch Industry / The Face of Crisis Opportunities (The Birth of Swatch), Cargill and Disrepute |
11) |
Crisis Process and Changing Leadership |
Obedience to the Leader and the Milgram Experiment / Motorola's Bankruptcy. |
12) |
Crisis Management And Uncertainty |
Uncontrolled and Bankrupt Enron Model, Dotcom Crisis, Sustainability and Starbucks Model. |
13) |
Crisis Management and Pr Studies: Companies and Local Errors / Social Responsibility / Corporate Reputation. |
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14) |
New Approaches in Crisis Management: Mental modeling methods, Crisis preventive approaches, New reputation management. |
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Program Outcomes |
Level of Contribution |
1) |
Explain the essential body of knowledge in the area of banking and finance, including evolution of the discipline, the state-of-the-art concepts, scientific methodology, theories and models. |
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2) |
Employ the appropriate tools and analytical techniques to collect and analyze quantitative and qualitative data in the related areas, interpret results and propose solutions. |
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3) |
Recognize why financial institutions and financial intermediation exist and how they are structured. |
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4) |
Distinguish the insight about basic banking principles and regulations surrounding the banking industry. |
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5) |
Discover and create entrepreneurial opportunities and expertise to successfully establish and develop their own ventures. |
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6) |
Recognize, interpret and discuss the current global economic issues. |
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7) |
Communicate in written and oral English with people from diverse backgrounds, and have the English proficiency to follow and interpret the global dynamics in the areas of banking and finance. |
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8) |
Express the role of international capital markets in the global economy; accordingly define the concept of risk in terms of measurement and management. |
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9) |
Identify standards of personal, professional, social and business ethics, evaluate the ethical implications of various practices in the related areas, and be aware the importance of ethical behavior in adding value to the society. |
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