Music
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

MSC457

Course Name:

Mass Media and Media

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	3

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. METİN BAHTİYAR

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of this course is to introduce students to the concept of mass communication, enable them to understand the role of media, develop media analysis skills and provide a framework for increasing media literacy.
Course Content:	Understanding the concept of mass communication and grasping the basic principles. Evaluating the effects of media on society. Gaining media analysis skills. Improving media literacy.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
1) Evaluating the effects of media on society.
Learning Competence
Field Specific Competence
1) Understanding the concept of mass communication and grasping the principles.
2) Gaining media analysis skills.
3) Improving media literacy.
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Mass Communication and Concepts	Lecture notes will be provided to students during class time.
2)	What is mass communication, basic concepts, the role of media	Lecture notes will be provided to students during class time.
3)	Media Institutions and Structure	Lecture notes will be provided to students during class time.
4)	Media companies, organizations, media structures	Lecture notes will be provided to students during class time.
5)	Media and Society Relationship	Lecture notes will be provided to students during class time.
6)	The effects of media on society, social responsibility	Lecture notes will be provided to students during class time.
7)	Media Analysis and Criticism	Lecture notes will be provided to students during class time.
8)	Media content analysis, critical media literacy	Lecture notes will be provided to students during class time.
9)	Digital Media and New Media	Lecture notes will be provided to students during class time.
10)	The rise of digital media, social media and new media trends	Lecture notes will be provided to students during class time.
11)	Media Ethics and Law	Lecture notes will be provided to students during class time.
12)	Journalism ethics, media law, censorship and freedom	Lecture notes will be provided to students during class time.
13)	Media Planning and Strategies	Lecture notes will be provided to students during class time.
14)	Media planning, advertising strategies, media projects	Lecture notes will be provided to students during class time.

Sources

Course Notes / Textbooks:	"Understanding Media: The Extensions of Man" - Marshall McLuhan
References:	"Understanding Media: The Extensions of Man" - Marshall McLuhan

Course-Program Learning Outcome Relationship

Learning Outcomes	1	3	4	2
Program Outcomes
1) To make students more effective and capable in their future professions as artists
2) To increase students’ intuition and discover their creative power throughout their academic careers
3) By enhancing creative potential, to widen the horizons of habitual thought and form open-minded and captivating artists
4) To support students along their artistic journey and prepare them for fruitful, fulfilling careers
5) By combining the reason of science and the sense of art, to create citizens ready to meet the substantial and spiritual needs of society
6) To build aesthetic awareness
7) To increase awareness of local and international values surrounding music
8) To create a space where abstract and concrete concepts can be converted into creative power, as well as original and innovative artistic work
9) To build a sensibility for success in their professional lives
10) To become well-rounded individuals enriched with an interdisciplinary and diverse education

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To make students more effective and capable in their future professions as artists	1
2)	To increase students’ intuition and discover their creative power throughout their academic careers
3)	By enhancing creative potential, to widen the horizons of habitual thought and form open-minded and captivating artists
4)	To support students along their artistic journey and prepare them for fruitful, fulfilling careers
5)	By combining the reason of science and the sense of art, to create citizens ready to meet the substantial and spiritual needs of society
6)	To build aesthetic awareness	4
7)	To increase awareness of local and international values surrounding music
8)	To create a space where abstract and concrete concepts can be converted into creative power, as well as original and innovative artistic work
9)	To build a sensibility for success in their professional lives	1
10)	To become well-rounded individuals enriched with an interdisciplinary and diverse education

Learning Activity and Teaching Methods

Field Study
Expression
Lesson
Homework
Social Activities
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 0
Midterms	1	% 30
Final	1	% 70
total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	16	1	16
Midterms	1	1	1
Final	1	1	1
Total Workload			18