Civil Aviation Cabin Services (English)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MFTR213

Course Name:

Marketing Analysis

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	5

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department/Faculty Elective

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. MÜRÜVVET AKAR

Course Lecturer(s):

Öğr.Gör. MEHMET MURATOĞLU

Course Assistants:

Course Objectives:	The aim of this course is to inform students of understanding business activities in the workplace in a different perspective. The students have to identify the relation between the strategy and workplace.
Course Content:	• Classical Management • Neo-Classical Management • Modern Management • Quality Management • Empowerment • Strategic Management The Firm and its Problems • Information and Organization • Markets and Competitive Environment • Mission • Vision • Aim • Goal • Strategy • Tactic • Core Activities

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) • Understand the process of strategic management
2) • Understand how to use the core and additional activities in a business
2 - Skills
Cognitive - Practical
1) • Understand the properties of strategic terms in an organisation
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Week	Subject	Related Preparation
1)	Discussion of Syllabus
2)	• Mission • Vision • Aim • Goal • Strategy • Tactic	lecture notes
3)	• Explain the Activities of Business	lecture notes
4)	• Classical Management • Neo-Classical Management • Modern Management	lecture notes
5)	• Specific Types of Management	lecture notes
6)	• Core Activities • Supportive Activities	lecture notes
7)	• Strategic Management Process • Hierarchy and Staff • Pyramid of Management	lecture notes
8)	midterm	lecture notes
9)	• Leadership Types in Weber’s Classification	lecture notes
10)	• SWOT Analysis • PEST Analysis • Market Types	lecture notes
11)	• The Factors That are Lying in Business’	lecture notes
12)	• Micro Environment • Macro Environment	lecture notes
13)	• National Environment • Strategic thinking	lecture notes
14)	• Economic System • Government Policy • Porter’s 5 Force	lecture notes
15)	final exam	lecture notes

Course Notes / Textbooks:	Okuma materyali, ödev fotokopileri ile birlikte haftalık olarak verilecektir. Reading material will be given on weekly basis together with the assignment sheets
References:	Modern İşletmecilik: İsmet Mucuk, Türkmen, İstanbul, 2015. Pazarlama Araştırmaları Ercan Gegez, Beta, 2018

Learning Outcomes	1	2	3
Program Outcomes
1) 1.Civil Aviation can take responsibility within the group as an individual while working in the industry.

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1.Civil Aviation can take responsibility within the group as an individual while working in the industry.

Expression
Brainstorming/ Six tihnking hats
Lesson
Q&A / Discussion

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Presentation