New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD107

Course Name:

Hybrid Media

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	7

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT

Course Lecturer(s):

Dr.Öğr.Üyesi SEMRA GEÇKİN ONAT

Course Assistants:

Course Objective and Content

Course Objectives:	The aim of the course is to examine the developmental conditions, the impact of social development and politics of communication tools and media in the historical process. To comprehend all aspects of hybrid media, which is the fusion of new media with traditional media, where the internet is the main power.
Course Content:	Traditional mass media, newspapers, radio, television, economics of traditional media, mass communication theories, web 2.0, new media technologies and features, social networks, use of social networks as a marketing and advertising tool, social-political-cultural and economic transformation of media effect, media innovation.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Understanding the theoretical and methodological approaches to traditional media and new media technologies. Understanding the characteristics and social effects of the hybrid media that emerged by the fusion of two media types.
2 - Skills
Cognitive - Practical
1) To be able to provide a critical distinction between old and new media forms, to design practical projects on media innovation.
3 - Competences
Communication and Social Competence
1) To be able to raise awareness about the power and positive and negative effects of mass media by developing the society and individual with the comprehensive power of the new media, developing theories and solutions for the concepts of identity creation, raising awareness of social benefits and responsibility.
Learning Competence
1) To be able to make comparisons between old and new media forms and to understand the effects of the two forms of media on society and culture. To be able to evaluate continuously renewed media technologies in hybrid model and to reach general outputs.
Field Specific Competence
1) To be able to comprehend how society, politics, economy, culture and individual experience change with the mediation of hybrid media.
Competence to Work Independently and Take Responsibility
1) Hibrit medya kuramları üzerine akademik çalışmalar yapabilme. Geleneksel medya ve yeni medya teknolojileri için ayrı yürütülmüş araştırmaları ortak paydada buluşturabilme ve melez bir yapı içerisinde değerlendirebilme.

Lesson Plan

Week	Subject	Related Preparation
1)	Building blocks of media
2)	Media Development in the World.
3)	Overview to the mass media: newspaper and radio.
4)	Overview to the mass media: Television.
5)	From mainstream media to new media: What is the new media?
6)	Fusion of traditional and new: Hybrid media
7)	Midterm.
8)	Social Networks.
9)	Representation of traditional media in mobile technologies.
10)	Hybrid media and social transformation.
11)	Hybrid media and daily life: hybrid media in the use of leisure time.
12)	Historical backgrounds of new media cohesion in Turkey.
13)	The future of hybrid media.

Sources

Course Notes / Textbooks:	-Çelik, R. ve Dalgalıdere, S.(2015). “Yeni ve Geleneksel Medya Okumaları”, İskenderiye Yayınları. -Binark, M. (2014). “Yeni Medya Çalışmalarında Araştırma Yöntem ve Teknikleri”, Ayrıntı Yayınları. -Manovich, L. (2011). "Medya Nasıl Yeni Oldu" İletişim Tarihi, (Der.)David Crowley ve Paul Heyer. (Çev.) Berkay Ersöz, Ankara: Siyasal Kitabevi. 467-471.
References:	-Abbate, J. (2011). “İnternetin Popülerleşmesi”, İletişim Tarihi, (Der.) David Crowley ve PaulHeyer, (Çev.) Berkay Ersöz, Ankara: Siyasal Kitabevi. 472-479. -Bermejo, F. (2012) “ Tarihsel Bir Perspektifte İzleyici Üretimi: Radyo TV. Yayıncılığından Google’a”, Yeni Medya Üzerine. İzmir: Akdeniz Ünv. Yayınları No: ÇV1. 116-139.

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.	5
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.	4
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.	4
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.	4
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.	4
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation	5

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Reading
Homework
Project preparation

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Individual Project
Presentation
Bilgisayar Destekli Sunum

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	16	144
Midterms	1	3
Final	1	3
Total Workload		195