New Media
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

General course introduction information

Course Code:

YMD221

Course Name:

Yeni Medya ve Göstergebilim

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	4

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. BERİVAN TAPAN

Course Lecturer(s):

Course Assistants:

Course Objective and Content

Course Objectives:

The aim of the course is to introduce the basic concepts and practices of semiotics to students so that students can produce appropriate content for their changing needs and demands.
-To enable students to analyze all kinds of images they access through various platforms and use it in project development processes.
-To ensure that students master multi-layered communication processes by learning to create meaning through visuals and effective message transmission.

Course Content:

Definition of semiotics, its development, basic concepts, the process of formation of indicators, types of signs, meaning, content and linguistic equivalents of signs, semiotics in art history, photography, motion picture, cinema and semiotics, media and semiotics, the role of semiotics in the communication process and the transmission of the message, semiotics and human-computer interaction, new media and semiotics relationship.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Understanding semiotics theory and learning basic terminology in this field. To make semiotic analysis within the scope of media studies.
2 - Skills
Cognitive - Practical
1) Being able to use what they have learned in the field of semiotics in the process of transmitting the message. To be able to comprehend the process of creating meaning and to create its own examples by using different methods.
3 - Competences
Communication and Social Competence
1) To be able to transfer the knowledge acquired in semiotics to other disciplines. To be able to use the gains in the field after graduation and to determine and apply their own goals on how they can improve when needed.
2) To be able to use the knowledge gained in semiotics to solve the problems encountered. To be able to propose and implement constructive projects for the social environment in which he or she lives by combining his knowledge and experience in semiotics with the awareness of social responsibility.
Learning Competence
Field Specific Competence
1) Acting in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results of semiotics.
Competence to Work Independently and Take Responsibility
1) To be able to produce signs that can be used at all levels of communication systems. Ability to create impressive and expressive works suitable for the desired content by using photos and moving images.

Lesson Plan

Week	Subject	Related Preparation
1)	Definition of semiotics, its basic concepts.	https://www.youtube.com/watch?v=mA_LM-WMC1A https://www.youtube.com/watch?v=RZb7NFGBKhg
2)	Models developed by Saussure and Pierce. Structuralism, Post-structuralism.	Semiotics for Beginners, Daniel Chandler: http://visual-memory.co.uk/daniel/Documents/S4B/ Video: https://www.youtube.com/watch?v=LO9xl5n9aYI
3)	Semantic Meaning-Side Meaning and Codes in Semiotics. Terms in the process of creating meaning through signs.	.
4)	Formation Process of signs. Metaphors and myths in semiotics.	Video: https://www.youtube.com/watch?v=A0edKgL9EgM. Books: David Crow, Visible Signs: an introduction to semiotics; AVA Publishing; Switzerland. Umberto Eco, A Theory of Semiotics
5)	Linguistic equivalents of meaning, content and signs in semiotics. The relationship between meaning and culture.	.
6)	Semiotics in the history of art. Examination of symbols and themes used in artistic works and their reflections in today's modern culture.	Durmuş Akbulut, Resim Neyi Anlatır. Patrick De Rynck, Resim Nasıl Okunur. Roland Barthes, Göstergeler İmparatorluğu.
7)	Photography, motion picture and semiotics. Discussion of photography as a product of art, a part of popular culture and a means of communication offered to the reader through media and discussion of semiotics.	video: https://www.youtube.com/watch?v=IIU73hOUmuw, https://www.youtube.com/watch?v=gvUC82H0yq0.
8)	Photography, motion picture and semiotics. The relationship between reality and image created through the media. Image power and simulation concept.	https://undcomm504.files.wordpress.com/2013/01/montgomery-2006.pdf Ödev-6: Okuma Ödevi. Jean Baudrillard, Simülakrlar ve Simülasyon
9)	Cinema and semiotics relationship.	Christian Metz , Film Language: A Semiotics of the Cinema.
10)	The role of semiotics in the communication process, the transmission of the message, interpretation and synthesis. The place of semiotics in advertising.	Roland Barthes, Görüntünün Retoriği, Sanat ve Müzik.
11)	Semiotics and typography. Usage and meaning relationship with text and image.	.
12)	Semiotics and human-computer interaction. The place of the signs and symbols in the interface design. Computer graphics and redirects. Pierce's information theory.	Peter Bøgh Andersen (1990), A Theory of Computer Semiotics: Semiotic Approaches to Construction and Assessment of Computer Systems
13)	Formation of meaning in semiotics: Value, Order / Syntax and Paradigm concepts.	.
14)	New media and semiotics relationship. Relationship of semiotics with Internet 2.0, Internet, multimedia, interactivity, games, communication, media and especially social media.	Patrick Kiernan (2018), Language, Identity and Cycling in the New Media Age.
15)	Final Exam.	.

Sources

Course Notes / Textbooks:	Ders kapsamında her hafta ilgili konuya ilişkin sunumlar gerçekleştirilecek ve ders sonrasında bu sunumlar oluşturulan mail grubu, dosya barındırma servisleri vb. yoluyla öğrencilerle paylaşılacaktır.
References:	Umberto Eco (1986). Semiotics and the philosophy of language, Indiana University Press. Daniel Chandler. (2007). Semiotics: The Basics, Routledge. Mehmet Rifat, (2009), Gösterge biliminin ABC'si İstanbul:Say Yayınları, 2009

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4	5	6
Program Outcomes
1) 1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.
2) 1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.
3) 1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.
4) 1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.
5) 1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.
6) 1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	1. Acquainting oneself with technologic developments which have effect on new media area. 2. Gaining the theoretical infrastructure controling the influence flow within social media, society and digital culture. 3. Implementing digital communication on productive and strategic projects by using the right applications. 4. Wining theoretical and factual infrastructure to use data which can reach the right information in an ethical way.	3
2)	1.Designing, strategizing and managing related processes as an active actor of the new media at the center of all transformations and changes, especially production, marketing, journalism, social relations. 2.Being able to comprehend the interdisciplinary structure of the new media and the tendency to work with traditional media such as newspapers, radio and TV, and to produce interactive content in this direction. 3.Generating a new generation of news in the context of news gathering and writing transformations; to be a new media correspondent, editor or producer in newspapers, radio or TV institutions carrying publishing activities on the Internet and mobile media. 4.Designing, producing and implementing content for public and private organizations with disciplines as public relations, trade, advertising for effective reach to target audience, productivity and competitive advantage. 5. Solving the crisis based new media at the institutions and to produce parallel strategies to the new situation. 6.Portal management, learning and implementation of stages in web design areas.	5
3)	1.Entrepreneurship that to be able to present thoughts and creativity in all new media platforms like web, newspaper, blog, e-commerce. 2.Informative, entertaining content production based on social existence, sharing and interaction in social media. 3.To be able to perform the profession as a team member and fulfill the responsibilities, while remaining committed to ethical values. 4.Paying attention to the fair representation of the views of all parties within the framework of accountability, equal approach to the parties and not misleading.	4
4)	1. Comprehension of media literacy skills in the process of news gathering. 2. Learning how to effectively use and develop new media platforms. 3. Comprehension of conceptual connections between media and politics 4. To be able to understand and question the basic principles of mass communication and the place and importance of mass communication. 5. Developing a perspective of being able to analyze and tired of economic politics, social, political and cultural influences of mass communication.	4
5)	1. communicating with digital agencies about new media projects in order to be a part of the solution. 2. Sharing the solution suggestions on communication area using qualitative and quantitative research. 3. Organizing and implementing projects and events for one'ssocial environment using the digital communication formats in a creative way.	4
6)	1. Understanding the basic principles and doctrines of communication and foprming a point of view. 2. Understanding and evaluating theoritical approach on communication. 3. Comprehension of criticism on media theories. 4. In Turkey and in the world assessing industry 4.0 strategies, Making the analysis of the practices. 5. Solving possible crises in the institutions by evaluating all technological, political and economic developments that will affect the new media field and producing parallel strategies to the new situation	4

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Reading
Homework
Project preparation
Q&A / Discussion
Case Study

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Individual Project
Presentation
Case study presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	16	32
Homework Assignments	14	28
Midterms	1	3
Final	2	6
Total Workload		108