Executive MBA
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

General course introduction information

Course Code:

E-MBA504

Course Name:

Business Economics

Course Semester:

Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	8

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Master

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

Course Coordinator :

Prof. Dr. AYLİN SOYDAN

Course Lecturer(s):

Seher ERKAL
Prof. Dr. FATMA ÇİĞDEM ÇELİK
Dr.Öğr.Üyesi İREM YALKI
Dr.Öğr.Üyesi MEHMET GÖKHAN GÖKTAN
Prof. Dr. AYLİN SOYDAN
Assoc. Prof. ABDÜLKADİR TUNA
Prof. Dr. MUSTAFA ERDİNÇ TELATAR

Course Assistants:

Course Objective and Content

Course Objectives:

The purpose of this course is to cover micro aspects of the economic analysis from the perspective of the business units. The indivdual consumer behavior and the firm specific desicion manking processes are going to be discussed by focusing on the market structure that two sides integrate in.

Course Content:

Efficiently and efficiently managed businesses are more successful in a competitive environment. Efficient management of businesses is based on business economics bases. Although the work is different, there are common issues and common problems for businesses. The business economy tries to determine how to act by exploring these commonalities and the principles, rules and methods that will bring about problems. In this context, the main interest of the business economy is to examine all aspects of economic events such as purchasing, trading, financing which will occur in the business until the end of its life. Business economics; general economy, behavioral sciences, statistics and mathematics.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Define market characteristics.
2 - Skills
Cognitive - Practical
1) Recall and explain varieties of cost, flexibility and scale economies.
3 - Competences
Competence to Work Independently and Take Responsibility
Field Specific Competence
1) Describe and explain the importance of supply and demand and their interaction in price determination.
2) • Define, explain and compare market structures.
Learning Competence
Communication and Social Competence

Lesson Plan

Week	Subject	Related Preparation
1)	• Describes the basic concepts of business economics. • Recognizes the importance of decreasing yields. • Describes the competitive environment of the firm.
2)	• Identify the factors that shift the demand curve. • Understands the importance of the consumer for the company. • Talebin classifies goods according to price and response to income change. • Calculates elasticity. • Understand the relationship between elasticity and total revenue.
3)	• distinguish total, average and marginal costs. • Determines the level of output that maximizes profits. • It distinguishes between variable and fixed costs. • Understand the external and internal scale economies.
4)	• Understands the effects of price and price factors. • Measures the response of the supply to various factors. • Recognize supply and value chains. • Explains resource-based theory with transaction costs. • Describes various corporate structures such as vertical and horizontal. • The manufacturer explains the excess.
5)	• Understand how the equilibrium prices are formed. • They explain how your unbalance is getting out of hand. • Explain how demand and supply changes affect the price. • Explain the role of price mechanism in resource allocation.
6)	midterm exam
7)	• Understands the importance of long and short term analysis in full-scale. • Understands the role of excess profits. • Distinguishes allocation and production activities. • Pareto understands optimality.
8)	• Understand why the monopolist is pricing. • They open entry barriers to the market in the monopoly market. • Explains the effect of monopoly on effectiveness. • Measures the degree of monopoly power by various methods.
9)	• Understand the role of product differentiation. • Monopolistic competition understands welfare costs. • Explains the balance of monopolistic competition in short and long walks
10)	• Understands firm behavior in oligopolistic markets. • Understand the impact of a firm on other firms in oligopolistic markets. • understands mutual dependence. • Describes the different strategies of the oligopolists. • understands two models explaining oligopoly.
11)	• Explain competitive strategy and competitive advantage. • Explains the importance of Porter's five force models in industry analysis. • Describe the importance of generic strategies.
12)	• The price recognizes how a competitive economy is identified. • distinguish different generic pricing strategies. • Understand the pricing strategy differences in different market structures.
13)	• Defines market failures, public goods. • Recognize the state's intervention in the market. • Understand the state's role in the economy. • Recognizes the importance of industrial policy for industry. • understands the principles of the competition law.
14)	• Distinguishes future modeling of relationships between important variables. • Understand demand forecasting. • Data for demand forecast describes which methods are used in the aggregate.
15)	final exam

Sources

Course Notes / Textbooks:

 J.Sloman,D.Garratt,J.Guest and E.Jones,Economics for Business,8th ed.Pearson,2019.
 Muammer Doğan,İşletme Ekonomisi ve Yönetim,12.Basım,Nobel Yayınevi,2021.
 Genel İşletmecilik Bilgileri, Demek Varoğlu, Doğan Tuncer, Doğan Yaşar Ayhan, Siyasal Kitabevi, Ankara, 2007.
 İşletme Ekonomisi, Tamer Müftüoğlu, Turhan Kitabevi, 2003.
 Boone, Kurtz, Çağdaş İşletme, Nobel yayınevi, çev.edit. Azmi Yalçın, 14.basımdan çeviri.
 Dilber Ulaş, Küreselleşme Sürecinde Dışa Açılma Stratejileri, Nobel Yayınevi, 2009, Ankara.
 Hayri Ülgen, Kadri Mirze, İşletmelerde Stratejik Yönetim, Beta Yayınları , 8.basım, 2016.
 Tamer Koçel, İşletme Yöneticiliği, Beta Yayınları, 2015.

References:

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3	4
Program Outcomes
1) To gain basic knowledge about the basic functions in the field of business administration and to apply them in real life
2) To use scientific research methods and technology in decision processes of business
3) Evaluating the effects of political, legal, geographical, economic and technological factors on the competitive structure of the business area with team work and finding the necessary solutions
4) to be aware of current issues in the field of business and to gain sensitivity to problems
5) Transmission of written documents such as reports, printouts, internal correspondence orally in an effective manner
6) defining and analyzing the problem by forming a team within the framework of professional expertise and conceptual knowledge and using leadership qualities
7) to be able to relate to other areas of business administration, to be aware of global and social ethical norms

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To gain basic knowledge about the basic functions in the field of business administration and to apply them in real life	5
2)	To use scientific research methods and technology in decision processes of business	3
3)	Evaluating the effects of political, legal, geographical, economic and technological factors on the competitive structure of the business area with team work and finding the necessary solutions	4
4)	to be aware of current issues in the field of business and to gain sensitivity to problems	1
5)	Transmission of written documents such as reports, printouts, internal correspondence orally in an effective manner	3
6)	defining and analyzing the problem by forming a team within the framework of professional expertise and conceptual knowledge and using leadership qualities	3
7)	to be able to relate to other areas of business administration, to be aware of global and social ethical norms	2

Learning Activity and Teaching Methods

Expression
Brainstorming/ Six tihnking hats
Individual study and homework
Homework
Problem Solving
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Individual Project
Group project

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	15	45
Study Hours Out of Class	14	98
Homework Assignments	12	12
Midterms	4	36
Final	6	46
Total Workload		237