MFKM205 Advertising Photography IIstanbul Okan UniversityDegree Programs Photograpy And CameremanGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Photograpy And Camereman
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

General course introduction information

Course Code: MFKM205
Course Name: Advertising Photography I
Course Semester: Fall
Course Credits:
Theoretical Practical Credit ECTS
2 2 3 8
Language of instruction: TR
Course Requisites:
Does the Course Require Work Experience?: Yes
Type of course: Compulsory
Course Level:
Associate TR-NQF-HE:5. Master`s Degree QF-EHEA:Short Cycle EQF-LLL:5. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Öğr.Gör. ALPER ÇELİKEL
Course Lecturer(s): Dr. BİLİNMİYOR BEKLER
Öğr.Gör. B.Öğretim Elemanı
Course Assistants:

Course Objective and Content

Course Objectives: Solving the problems on advertising photography Photographic practices for different areas on the basis of design principles
Course Content: differences of advertising photography

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) Knows and explains the basic concepts of advertising and advertising photography.
2) Knows advertising photo-shooting composition composition techniques.
3) Knows brand building techniques.
2 - Skills
Cognitive - Practical
1) Knows using studio materials (photograph, camera).
2) They can take ad photos in the studio.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week Subject Related Preparation
1) Introduction of the course Reklam Fotoğrafçılığı, Osman Ürper, Say Yayınları / Fotoğraf Dizisi,2012, İstanbul Yayın Tarihi 2012-01-09 ISBN 6050200966
2) Information about how the studio should be organized for my advertising shooting, Presenting information about camera usage settings Reklam Fotoğrafçılığı, Osman Ürper, Say Yayınları / Fotoğraf Dizisi,2012, İstanbul Yayın Tarihi 2012-01-09 ISBN 6050200966
3) Use of studio equipment and lights. Course materials will be given weekly
4) Working on material with light sources (Lateral light, flat light, reverse light) Course materials will be given weekly
5) Practical studies on the use of different types of lenses Course materials will be given weekly
6) Can work with different light sources. Course materials will be given weekly
7) Fill Light can be interpreted through practices, sample shots. Course materials will be given weekly
8) MIDTERM EXAM
9) Taking pictures with reflective objects (glass, mirror) Course materials will be given weekly
10) Portrait photo and history of fashion photography Course materials will be given weekly
11) Fashion photo application in natural environment and natural light Course materials will be given weekly
12) Knows the techniques of reproduction, similar shots of fashion photo samples are done Course materials will be given weekly
13) Reproduction of material, Reproduction of photoshop Course materials will be given weekly
14) To be able to know reproductive patterns and to develop content and form by adding reproductions Course materials will be given weekly

Sources

Course Notes / Textbooks: Reklam Fotoğrafçılığı,
Osman Ürper,
Say Yayınları
/ Fotoğraf Dizisi,2012, İstanbul
Yayın Tarihi 2012-01-09
References: Ders notları

Course-Program Learning Outcome Relationship

Learning Outcomes

1

2

5

3

4

Program Outcomes
1) To have an information about the historical development of photography and cameraman, general and specific features, techniques, broadcasting systems, information about the artists and the owner of the contemporary examples.
2) Knows the legal regulations in the fields of photography and cameraman and follows the changes .
3) To have information about social responsibility, ethical values and principles of professional features.
6) Knows the Electronic devices, working principle and the basic correlations in the field of Photography and Cameraman.
8) Knows the photo application techniques, printing techniques and materials

Course - Learning Outcome Relationship

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have an information about the historical development of photography and cameraman, general and specific features, techniques, broadcasting systems, information about the artists and the owner of the contemporary examples. 1
2) Knows the legal regulations in the fields of photography and cameraman and follows the changes . 1
3) To have information about social responsibility, ethical values and principles of professional features. 1
6) Knows the Electronic devices, working principle and the basic correlations in the field of Photography and Cameraman. 1
8) Knows the photo application techniques, printing techniques and materials 1

Learning Activity and Teaching Methods

Brainstorming/ Six tihnking hats
Individual study and homework
Lesson
Reading
Homework
Project preparation

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Homework
Application
Observation
Individual Project
Group project

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Application 14 % 10
Homework Assignments 2 % 10
Project 2 % 10
Midterms 1 % 20
Final 1 % 40
total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
total % 100

Workload and ECTS Credit Grading

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 14 3 42
Application 14 3 42
Study Hours Out of Class 10 1 10
Homework Assignments 2 1 2
Midterms 1 1 1
Final 1 1 1
Total Workload 140