Photograpy And Camereman
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

General course introduction information

Course Code:

MFKM214

Course Name:

Advertising Photography II

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
2	2	3	5

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Yes

Type of course:

Compulsory

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. ALPER ÇELİKEL

Course Lecturer(s):

Dr. BİLİNMİYOR BEKLER

Course Assistants:

Course Objective and Content

Course Objectives:	Understanding the main idea of the advertising photography project. Making a creative advertising photography project, innovation of the advertising sector. Reputation for producing excellent work. Using our experience and industry knowledge, we develop creative marketing strategies that deliver results. This is the significant value that we bring to clients.
Course Content:	Advertising photography Creative photography techniques

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Knows and explains the basic concepts of advertising and advertising photography.
2) Knows using studio materials (photograph, camera).
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Knows advertising photo-shooting composition composition techniques.
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduction of the course	Reklam Fotoğrafçılığı, Osman Ürper, Say Yayınları / Fotoğraf Dizisi,2012, İstanbul Yayın Tarihi 2012-01-09 ISBN 6050200966
2)	Information about how the studio should be organized for my advertising shooting, Presenting information about camera usage settings	Reklam Fotoğrafçılığı, Osman Ürper, Say Yayınları / Fotoğraf Dizisi,2012, İstanbul Yayın Tarihi 2012-01-09 ISBN 6050200966
3)	Use of studio equipment and lights.	Course materials will be given weekly
4)	Working on material with light sources (Lateral light, flat light, reverse light)
5)	Practical studies on the use of different types of lenses
6)	Can work with different light sources.
7)	Fill Light can be interpreted through practices, sample shots.
8)	MIDTERM EXAM
9)	Taking pictures with reflective objects (glass, mirror)
10)	Portrait photo and history of
11)	Fashion photo application in natural environment and natural light
12)	Knows the techniques of reproduction, similar shots of fashion photo samples are done
13)	Reproduction of material, Reproduction of photoshop
14)	To be able to know reproductive patterns and to develop content and form by adding reproductions

Sources

Course Notes / Textbooks:	Reklam Fotoğrafçılığı Osman Ürper Say Yayınları / Fotoğraf Dizisi İstanbul, 2012
References:	Ders notları

Course-Program Learning Outcome Relationship

Learning Outcomes	1	3	2
Program Outcomes
1) To have an information about the historical development of photography and cameraman, general and specific features, techniques, broadcasting systems, information about the artists and the owner of the contemporary examples.
2) Knows the legal regulations in the fields of photography and cameraman and follows the changes .
3) To have information about social responsibility, ethical values and principles of professional features.
6) Knows the Electronic devices, working principle and the basic correlations in the field of Photography and Cameraman.
8) Knows the photo application techniques, printing techniques and materials

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have an information about the historical development of photography and cameraman, general and specific features, techniques, broadcasting systems, information about the artists and the owner of the contemporary examples.	1
2)	Knows the legal regulations in the fields of photography and cameraman and follows the changes .	1
3)	To have information about social responsibility, ethical values and principles of professional features.	1
6)	Knows the Electronic devices, working principle and the basic correlations in the field of Photography and Cameraman.	1
8)	Knows the photo application techniques, printing techniques and materials	1

Learning Activity and Teaching Methods

Assessment & Grading Methods and Criteria

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	8	4	32
Study Hours Out of Class	12	6	72
Midterms	1	1	1
Final	1	1	1
Total Workload			148