Master of Arts in Fashion Design with thesis
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

General course introduction information

Course Code:

MOD512

Course Name:

Fashıon Brandıng (Semınar)

Course Semester:

Spring

Course Credits:

Theoretical	Practical	Credit	ECTS
2	0	0	12

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Compulsory

Course Level:

Master

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SEMA YALÇIN

Course Lecturer(s):

Dr.Öğr.Üyesi SEMA YALÇIN

Course Assistants:

Course Objective and Content

Course Objectives:	• to develop the skills required to research and prepare thesis • to gain the ability of presenting skills • to analyze the scientific research methods • to improve discussion and communication skills
Course Content:	Students prepare their thesis topics related to up-to-date, according to scientific research methods. They improve their explanation, discussion and communication skills by presenting them in front of groups. The course of the seminar presentations are supported by professionals from the fashion industry.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To analyze the scientific research methods
2 - Skills
Cognitive - Practical
1) To develop the skills required to research and prepare thesis
3 - Competences
Communication and Social Competence
1) To improve discussion, communication and presentation skills
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduce the course to the students	Müfredat Ders Anahatlarını Tartışın, Tamamlayıcıyı Doğrulamak için Eğitmen
2)	• Define fashion brand and branding process • Explain how to research fashion brands	...
3)	• Define fashion brands and sectorial segments • Identify the value of branding in different fashion brand segments.	...
4)	• Define fashion brands and sectorial segments • Identify the value of branding in different fashion brand segments.	Students select a specific topic for the thesis and start researching
5)	• Define and discuss the basic elements of fashion brand	Students research a specific thesis topic for their own paper and presentation
6)	• Define the major strategies of fashion brand how to analyze target customers • Show some examples of target customers in famous fashion brands • Discuss target customers of some famous brands	Öğrenciler tez için belirli bir konu seçer ve araştırmaya başlarlar
7)	• Define the role of the designer and the target consumer of fashion brand • Discuss importance of brandization • Show some examples of brand in different fashion brand segments	Developing the research
8)	Midterm Exam	...
9)	• Define international branding process • Analyze the difference between national and international branding • Research famous global brands	Developing the research
10)	• Define brand value and variances • Identify an example brand • Research value and variences of an example brand	Developing the research
11)	• Discuss branding and country image • Evaluate a good example : Turquality	Developing the research
12)	• Define e-commerce in fashion market • Discuss the advantages and disadvantages of e-commerce • Research some famous e-commerce fashion brands in Turkey	Developing the research
13)	Discussing and improving the students' research projects	Making the necessary corrections considering the revisions given during the course
14)	Discussing and improving the students' research projects	Making the necessary corrections considering the revisions given during the course
15)	Discussing and improving the students' research projects	Making the necessary corrections considering the revisions given during the course
16)	Final Presentation and Submission of Papers	Finalizing the research topic

Sources

Course Notes / Textbooks:	...
References:	...

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) To recognise equipments for manufacturing process of design (weaving-printing-clothing) and to follow the implementation stages with the acquired skills of guidance and technical knowledge
1) 1. Developing the ability to use, evaluate and compare the knowledge gained about concepts of art, design culture and aesthetics
2) To finalize a design project based on a concept by planning and implementing steps.
2) To be able to develop original designs on the theme determined using research methods and to present projects orally
3) To use CAD (Computer aided design) softwares and ICT (information and communication Technologies) required by fashion design field.
3) Continue artistic / scientific research related to the field of Fashion Design and plan and plan the phases
4) Understanding the interdisciplinary interactions in which the field of Fashion Design is related and reflecting them to their designs
5) To be able to follow up international developments in at least one foreign fashion field

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To recognise equipments for manufacturing process of design (weaving-printing-clothing) and to follow the implementation stages with the acquired skills of guidance and technical knowledge	1
1)	1. Developing the ability to use, evaluate and compare the knowledge gained about concepts of art, design culture and aesthetics
2)	To finalize a design project based on a concept by planning and implementing steps.
2)	To be able to develop original designs on the theme determined using research methods and to present projects orally	1
3)	To use CAD (Computer aided design) softwares and ICT (information and communication Technologies) required by fashion design field.
3)	Continue artistic / scientific research related to the field of Fashion Design and plan and plan the phases
4)	Understanding the interdisciplinary interactions in which the field of Fashion Design is related and reflecting them to their designs
5)	To be able to follow up international developments in at least one foreign fashion field

Learning Activity and Teaching Methods

Expression
Individual study and homework
Lesson
Homework
Q&A / Discussion

Assessment & Grading Methods and Criteria

Written Exam (Open-ended questions, multiple choice, true-false, matching, fill in the blanks, sequencing)
Oral Examination
Homework
Application
Individual Project
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Workload
Course Hours	16	32
Field Work	15	52
Study Hours Out of Class	16	96
Presentations / Seminar	15	30
Project	15	54
Homework Assignments	16	47
Quizzes	2	4
Preliminary Jury	2	4
Midterms	2	4
Paper Submission	14	28
Jury	1	2
Final	1	2
Total Workload		355