Master of Arts in Fashion Design with thesis
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

General course introduction information

Course Code:

MOD532

Course Name:

Brand Management

Course Semester:

Spring
Fall

Course Credits:

Theoretical	Practical	Credit	ECTS
3	0	3	3

Language of instruction:

Course Requisites:

Does the Course Require Work Experience?:

Type of course:

Department Elective

Course Level:

Master

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi SEMA YALÇIN

Course Lecturer(s):

Dr.Öğr.Üyesi SERRA ORKAN

Course Assistants:

Course Objective and Content

Course Objectives:

• to develop the skills and labels required to follow a rewarding career within the fashion industry
• to develop students understanding of retail and business in the global marketplace today.
• to gain specialist fashion recognition and skills alongside marketing and management techniques specific to the international fashion industry.
• to support Fashion Design students who wish to further their business, marketing and management understanding.

Course Content:

Brand Management

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) to gain specialist fashion recognition and skills alongside marketing and management techniques specific to the international fashion industry.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) • to develop the skills and labels required to follow a rewarding career within the fashion industry
2) to develop students understanding of retail and business in the global marketplace today.
Competence to Work Independently and Take Responsibility

Lesson Plan

Week	Subject	Related Preparation
1)	Introduce the course to the students Syllabus Discuss Course Outline, Instructor to verify completion	Discussion of Syllabus Review the Syllabus
2)	• Define branding process and marketing techniques • Discuss branding process and fashion brand segments • Explain how to research brands of any fashion brand segment Branding Process	Discussion Students research branding process of some fashion brands
3)	• Define the value of marketing and the marketing function • Identify the value of marketing in different fashion brand segments. The value of marketing and the marketing function	Discussion Students select a specific National fashion brand name for their own paper and presentation
4)	• Define customer and target customer segments in the marketplace • Discuss target customers’ needs and properties in fashion branding Customer and target customer segments in the marketplace	Discussion and presentation Students research selected fashion brand name for their own paper and presentation
5)	• Define basic elements of fashion brand business management • Discuss business management and basic elements of the fashion brand selected by the student Basic elements of fashion brand business management	Discussion Continue research
6)	• Define marketing and sales plan in fashion brand management; analyzing the target customers • Show some examples of target customers in famous fashion brands • Discuss the target customers and the fashion brand they are researching Marketing and sales plan in fashion brand management; analyzing and target customers	Discussion and presentation Continue research
7)	• Define product development in fashion brand • Discuss production process and development • Show some examples of brand in different fashion brand segments Product development in fashion brand and coordination of the production process	Discussion Continue research
8)	midterm	prep
9)	• Define contact management in Fashion Brand • Analyze the target audience of the example brand • Research famous brands fashion collections Contact management in Fashion Brand	Discussion and research Students start to create a Fashion Brand of their own belonging to one of the fashion brand segment
10)	• Identify an example brand • Create a fashion brand Creation and Management of a Fashion Brand created by the student	Discussion and research Students create a Fashion Brand of their own belonging to one of the fashion brand segments .
11)	• Create a fashion brand Creation and Management of a Fashion Brand created by the student	Discussion and research Students create a Fashion Brand of their own belonging to one of the fashion brand segment
12)	Presentation Students present their own fashion brands belonging to one of the fashion brand segment	• Student Presentation Creation and Management of a Fashion Brand created by the student
14)	• Student Presentation Creation and Management of a Fashion Brand created by the student	Presentation Students present their own fashion brands belonging to one of the fashion brand segment
15)	Final	...

Sources

Course Notes / Textbooks:	...
References:	...

Course-Program Learning Outcome Relationship

Learning Outcomes	1	2	3
Program Outcomes
1) To recognise equipments for manufacturing process of design (weaving-printing-clothing) and to follow the implementation stages with the acquired skills of guidance and technical knowledge
1) 1. Developing the ability to use, evaluate and compare the knowledge gained about concepts of art, design culture and aesthetics
2) To finalize a design project based on a concept by planning and implementing steps.
2) To be able to develop original designs on the theme determined using research methods and to present projects orally
3) To use CAD (Computer aided design) softwares and ICT (information and communication Technologies) required by fashion design field.
3) Continue artistic / scientific research related to the field of Fashion Design and plan and plan the phases
4) Understanding the interdisciplinary interactions in which the field of Fashion Design is related and reflecting them to their designs
5) To be able to follow up international developments in at least one foreign fashion field

Course - Learning Outcome Relationship

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To recognise equipments for manufacturing process of design (weaving-printing-clothing) and to follow the implementation stages with the acquired skills of guidance and technical knowledge
1)	1. Developing the ability to use, evaluate and compare the knowledge gained about concepts of art, design culture and aesthetics
2)	To finalize a design project based on a concept by planning and implementing steps.
2)	To be able to develop original designs on the theme determined using research methods and to present projects orally	2
3)	To use CAD (Computer aided design) softwares and ICT (information and communication Technologies) required by fashion design field.
3)	Continue artistic / scientific research related to the field of Fashion Design and plan and plan the phases
4)	Understanding the interdisciplinary interactions in which the field of Fashion Design is related and reflecting them to their designs
5)	To be able to follow up international developments in at least one foreign fashion field

Learning Activity and Teaching Methods

Field Study
Expression
Lesson
Homework
Case Study

Assessment & Grading Methods and Criteria

Homework
Presentation

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100

Workload and ECTS Credit Grading

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	15	3	45
Presentations / Seminar	1	10	10
Midterms	1	10	10
Final	1	10	10
Total Workload			75